It’s easy for social media marketers to get caught up in pursuing higher click-through rates at the expense of genuine user participation. What good click if visitors don’t hang around for more than three seconds? However, some simple techniques may get people involved — and keep them engaged — on your website, blog post, or page, even if unique content is the only sure way to convince them to stay. One may be as elementary as the blog’s word count.
Bloggers and writers alike may struggle with the technical aspects of publishing online. Among other things, this is because the piece’s intended meaning needs to be more frequently noticed. The core concerns of the issue under study may or may not be investigated. When you put in the time and effort to compose an in-depth post, the last thing you want to happen is for almost anyone to read it because it’s too long.
The good news is that information is accessible on the benefit of writing or blogging at particular lengths, and there has been extensive study on the issue of perfect length. You can avoid unnecessary distractions using the recommended word counts for your web material. If you want your articles to reach more people and generate more comments and shares, following these research-based criteria is an excellent place to start.
What Is The Ideal Length for Every Online Content?
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Social Media
Tweets are condensed into bite-sized chunks of no more than 140 characters to facilitate reading, mainly via mobile text messaging. It has been shown that tweets between 71 and 100 characters receive the most Retweets, followed by those with more than 100 characters. According to research by Buddy Media, the engagement rate of Tweets with fewer than 100 characters is 17% higher. A tweet should ideally be no more than 100 characters long.
Think about tweeting in shorter, more succinct sentences. A reader may become bored. You should rewrite it a few times to ensure you can condense your tweet down to the fewest characters feasible. It would be best to keep your tweets brief and to the point because that’s what most people want to read.
And yet, captions explain things and entice others to interact with you. Remember that just the first three lines of a post will be seen in users’ feeds, so include the most crucial information at the beginning and save the rest for the body of the post. Make your captions the best they can be by improving every aspect of them. However, there are a few things every company should know before they begin posting on “Instagram,” specifically, how to create captions.
Keep your Instagram captions between 138 and 150 characters to increase interaction with your photos. Instagram allows for up to 2,200 characters per post, but the app focuses on stunning photos rather than words. You may avoid having folks click the “more” button on Instagram by keeping your caption to 125 characters or fewer.
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A Facebook status update should be no more than 40 characters long. According to research conducted by Jeff Bullas on Facebook retail businesses, this is the optimal number of likes to receive the desired response. By counting the number of “likes” and comments each post received, he found that the 40-character postings generated 86% more interaction than the longer ones.
Remember that hundreds of different marketers are vying for the attention of Facebook users at any one time. Furthermore, there is a finite amount of focus that your target audience can offer you. Amidst such competition, firms must employ every available strategy to stand out from the crowd and attract consumers’ attention.
Unlike the networks mentioned above, LinkedIn status often updates consist of a title and a link to an article, setting it apart from the others. It will no longer be a standalone item but rather a link to an article when updated on LinkedIn. You should know that LinkedIn has raised its post character limit from 1300 to 3000.
The ideal length of a LinkedIn status update is 25 words. The optimal LinkedIn post length is between 100 and 140 characters, with the latter preferable. Remember that a “See more” button may be required if your message is too long for that number of characters to display.
Google+
Google+ users are quite active and don’t put up with spam. So don’t assume you can get a positive reaction from your Google+ activity if you dial it in or let it run on autopilot. However, postings benefit significantly from a bit of craft put into them. You should restrict your Google+ posts to a single line of text for the most fantastic readability and aesthetics.
Headlines on Google+ should be no more than 60 characters long. Demian Farnworth of Copyblogger recommends keeping your Google+ posts to a single line for a more spare appearance. An ellipsis will be used if your title goes beyond 60 characters.
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Streaming Media
Podcasts
Your podcast’s length should also be determined by its topic, field, or genre. The ideal length of your podcast for your audience can be between fifteen and twenty minutes. However, if your audience would benefit more from additional time spent in-depth exploring the topic, 45-90 minutes would be ideal.
Some of the most listened-to podcasts are only 60 seconds long, while others go on for hours. The duration of the top 10 business podcasts varies from 15 minutes to 1 hour, with the median being 42 minutes. Stitcher reports that the typical podcast listener is hooked for 22 minutes.
Tutorials/Explanatory Videos
There is a wide range of tutorials available. Let’s discuss the video genre with the most viewers: the instructional or instructive video. In today’s fast-paced world, the primary purpose of a lesson is not to illustrate how something works in precise detail but rather to provide an overview of it. That implies the video should go right to the point. Viewers frequently click away at today’s online videos before the main content begins.
That’s why we advise keeping it between two and three minutes long. Although you should ensure your movie is at least 120 seconds long, it is quite possible to get your point over in that time. Not that you should reduce a 10-minute video to two minutes (some topics may require longer presentations), but it does imply that you could do better by trimming 30 seconds from a 3-minute and 30-second presentation.
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Presentations
The ideal length for a presentation is somewhere around eighteen minutes. It compels you to consider each word carefully and to articulate your position more precisely. In about 15 minutes, Steve Jobs delivered one of the most memorable graduation addresses in Stanford University’s history. And in 1962, President John F. Kennedy spoke for about 18 minutes at Rice University and convinced the nation to go to the moon.
Because the brain is such an energy hog, the 18-minute rule is effective. Just three pounds is all that the typical adult human brain weighs. Millions of neurons are firing at once as the brain takes in new information and struggles to comprehend it, resulting in tiredness and exhaustion. It is the pinnacle of discipline, and it teaches that to the presenters as well.
SEO
Blog Post
According to a blog article by KISSmetrics, the optimal number of words for a headline is 6, and people often only remember the first three and the final three. Admittedly, catchy headlines that use only six words are unusual. Although you may not be able to reduce your title to six words, you can still consider how your headline will be interpreted and make changes as needed. The best-converting headlines on the web might be as lengthy as 30 words.
To keep readers engaged, the optimal length of a blog article is between 1,600 and 2,100 words or, at most, seven minutes of reading time. Research by serpIQ shows that the average length of the top 10 results for most Google searches is between 2,032 and 2,416 words; thus, this is in line with their findings.
Title Tag
The title tag is displayed in SERPs; therefore, it must be compelling to attract users’ attention and encourage them to click through. It would help if you considered the length of your title tag and the keywords you choose to include.
Google will truncate titles longer than 55 characters using ellipses (…). That’s an extra couple of words (maybe four) that can go into the title tag, depending on how long the words are. About 60 characters will be used as a maximum. Therefore, make use of, and condense, the appropriate keyword.
Meta Description
Google typically abbreviates meta descriptions (snippets) to around two lines of text. It adds up to around 160 characters; however, one media outlet suggests capping it at 155.
The character count limit for the meta description element used to be set at 160. You may or may not be aware that the 320-word length has been doubled. While we await more information and validation (where every result displays 300), we recommend sticking to a maximum of 160 characters.
Headline
To have your material read and rated, you need to do more than write it; a strong title is essential. The majority of us care more about the article’s body than its title. Since it’s the very first thing a reader sees, it ought to be a sentence that makes them stop and take notice. An expert on headlines named Bnonn claims that people only remember the first three words of any given headline.
By Bnonn’s estimation, if a title is too long to fit in a tweet, it is too long to use. He advocates focusing on quality rather than quantity. He suggests that the first and final three are the most exciting words in a headline. He says that if you want your headline to be read entirely, keep it to no more than six words.
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Domain Name
Your domain can be long or short, just like the rest of your website. Additionally, duration is proportional to a work’s success in the marketplace. A proper domain name in this context is both short and straightforward to type.
The domain names of the best 250 websites often include between seven and fifteen characters. You’re cutting it close there. An investigation by Daily Blog Tips can be found in the results below. Generally speaking, the red line represents the norm. Most (almost 70%) of these domains have precisely eight characters. In addition ,.com accounts for 86% of all domain extensions.
Conclusion On The Ideal Length For Every Online Content
Your material must be tailored to your readers’ interests and requirements to get attention. As vital as it is to have great material on your website, you also need to think about how long that content will be before diving into the research process. These are not hard and fast regulations that must be followed, but somewhat helpful principles to think about. That knowledge will guide you in developing material that will resonate most strongly with your target demographic.
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