In today’s increasingly online world, websites are an essential part of the business owner’s arsenal. Some companies use their online presence to generate revenue through online sales, whereas others might use websites for lead generation. Websites are especially useful when used in this capacity as they can reach a global audience and can be easily shared via social media. But is lead and sales call generation really that important? And how do you even go about Generate More Leads From Your Website? These are the questions this article will tackle.
Why Are Lead and Sales Call Generation Important?
In order for a business to grow and flourish, it is essential that it generates leads. This is especially important for new businesses that have yet to develop a client base. To draw in their target demographic, these companies must use a variety of strategies to build their brand and generate leads in the process.
But even well-established companies should place a strong focus on lead generation. Clients can be flighty; while some customers may be destined to stay with you for a long time, others will come and go, meaning you should always be looking to draw in new patrons.
10 Strategies for Generating More Calls and Leads
There are many different methods you can employ to gain more sales calls and leads from your website—far more than we can list here! However, in this section, we’ve brought together ten of the best strategies for lead and sales call generation.
So, if you’re a business owner looking to grow your company and boost sales, read on! You’ll want to see what we have to say.
1. Click-to-Call- Generate More Leads From Your Website
One of the best ways to generate sales calls is through click-to-call links or buttons. Click-to-calls eliminate the need for dialing numbers manually, making it even easier for customers to reach out to your business. Indeed, using click-to-call buttons can provide a significant boost to lead conversion rates, multiplying it several times over.
You can use click-to-call links using either a phone or a VoIP service such as MightyCall. Oftentimes, a VoIP provider will prove to be the more affordable option.
2. Carry Out a Conversion Audit
You can’t improve your lead conversions without first finding out what the problems are with your website. That’s where a conversion audit comes in.
A conversion audit is a complete assessment of your website’s customer journey, the purpose of which is to identify any issues that may be having a negative impact on your conversion rates. When looking to optimize your conversion rates, you should always begin with a conversion audit, as your findings will help guide the process and clarify which elements of the customer journey need the most work.
3. Include a Contact Page on Your Website
This may seem like an obvious point, but it’s worth stating nonetheless. A surprising number of websites miss this crucial step, inevitably leading to frustrated customers and low sales conversion rates. By making it difficult for the customer to get in touch with you, you do both yourself and your client a disservice.
To make sure that you generate leads and sales calls, you must have a clearly labeled and easily accessible contact page. It’s also a good idea to include your phone number throughout your website, usually in the header or footer. Make sure that your number is easy to read and is consistently placed.
Also Read: WP Call Button Plugin Review
4. Switch to Clear, Bold Fonts- Generate More Leads From Your Website
Having a well-designed landing page is a must for any commercial website. Netflix, Airbnb, and Zoom—are just a few examples of websites with excellent landing pages that are known to generate good results.
These landing pages all look quite different, but there is one design feature that links them: they all use simple fonts. Clear fonts are easy to read and look more professional. Additionally, these simple fonts display well on any device, meaning customers can clearly make out your website, whether on their phone, tablet, or computer.
Also Read: Conversion Marketing Tips To Increase Conversions
5. Incorporate Customer Testimonials
These days, just about anyone can open an online store. This means that not all online businesses will be of the same high quality. As a result, many online consumers are inclined to be somewhat skeptical when buying from a company for the first time. Savvy customers will take the time to browse reviews before they buy anything to make sure they’re not stumbling into an unwise purchase.
To increase trust and convince consumers to buy from you, consider including customer testimonials on your site as social proof. This will help to put new clients at ease and can lead to more sales conversions.
6. Use Calls to Action (CTAs)
One of the best ways to generate leads and sales calls is through the effective use of CTAs. These are prompts designers to incorporate into their websites to encourage people to take action. A CTA may take the form of a “Subscribe Now!” button or banner, or it may simply be an especially evocative line of text in a landing page or blog post.
When used properly, CTAs grab the customer’s attention and convince them to act immediately, increasing the possibility of lead generation. To benefit the most from them, you should use CTAs strategically throughout the various stages of the customer journey.
Also Read: How to Add Call to Action Buttons in WordPress without Shortcodes
7. Consider Using a Live Chat Service
While live chat services are perhaps immediately associated with e-commerce, just about any type of website can use them to great effect. Live chat services can help answer customer queries and provide product information, fulfilling much the same role as a friendly sales assistant at a brick-and-mortar store.
Studies have shown that this additional level of engagement has a significant impact on lead conversion rates. Indeed, customers are more likely to make a purchase after interacting with sales through a live chat agent.
Also Read: Guide to Creating Lucrative Call to Action That Can Get More Clicks
8. Make Decisions Backed by Data
As is the case with any aspect of running a business, all your web design decisions should be backed by data and analysis. Using tools such as Google Analytics can help you find out where the majority of your sales conversions are coming from. This knowledge empowers you to cut out poorly performing sources of traffic and place a greater emphasis on sources with a higher conversion rate.
9. Optimize Your Website
Optimizing your website and ensuring that it runs smoothly is another essential strategy for boosting lead generation. If your website takes ages to load, not many customers are going to have the patience to sit around and wait for it to work. Similarly, if your website is difficult to navigate, consumers are likely to become frustrated very quickly and exit your site.
By reducing load times and making sure your website is designed with the user experience in mind, you greatly increase the odds of making successful conversions.
Also Read: Best Call To Action (CTA) Plugins
10. Test Your Site Thoroughly
Our final tip is to test your site thoroughly and often. A/B testing, a test that involves running two versions of the same landing page to see which works best, can be an effective way of finding out what works and what doesn’t. You can use this method to evaluate everything from your landing page layout to CTA wordings.
Generate More Leads From Your Website-Final Thoughts
Generating leads and sales calls is the best way to grow your company and ensure a steady revenue stream. Therefore, you should place close attention to lead conversion when designing your website.
This article has explained some of the best ways of generating leads from your business website. We hope that by incorporating these strategies, you will achieve great results!
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