Irrespective of the type of website you intend to build or have built for you, color is among the things you want to pay much attention to as it plays a critical part in shaping your audience’s perceptions. No color is off-limits for websites. However, different colors will work differently for different industries, with some industries, such as the legal sector, being relatively limited in options. If you intend to build a website for your practice, this guide can be a great read for tips on choosing the right color schemes. Let us help you learn the top things to consider while choosing colors for a legal website. Here we go!!
The Science of Color
Colors have the power to influence decision-making. Several studies have shown that people make subconscious decisions about a service or a product based on color. That is why discount signs at your local supermarket or online will be red. Red has a way of capturing attention that no other color does. Also, it evokes a feeling of urgency and is thus utilized by marketers to get desired results.
On the other hand, blue conveys strength, authority, trust, and loyalty. Unsurprisingly, most law firm websites with credibility will have a lot of blue as their color scheme. The web is also very blue, as many companies tap into the power of blues to build the desired impression on their clients.
The main pro with blue is that it still maintains its appeal in almost any shade. You may also explore other color options or combinations when designing a website, but you must consider some factors.
What to Consider When Choosing a Color for Your Legal Website
1. Gender
Males and females have different approaches and responses to color. For example, orange is the least favorite color among women, while men disfavor brown the most. It is also true that blue is the most popular color for both genders so if you are looking to be at the middle ground regarding gender preference, go blue.
If your site is more inclined to serve women, you can consider other colors besides blue such as green, purple, and some bit of red. If your target is predominantly male, best work with blue, but you could also consider green and black.
Also Read: 5 Must-Have Website Elements
2. Area of Practice- Colors for a Legal Website
Your area of practice will play a significant role in determining the colors you use. While blue is the most preferred color, it may not be the best color for a website focused on environmental, family, or pet-related law. For an environmental law practice, you may want to go for green as the main color, which relates better with nature.
For a practice relating to family, you will want to go with a color that relays compassion, such as purple and shades of red, pink, or orange. If you have no idea what colors to choose, you can look up some of the most prominent companies in your field and see their colors.
Also Read: The Ultimate Guide To Logo Color Schemes
How Colors Complement Each Other
To look professional, you must keep your website simple in terms of color combination. First, you must ensure that you do not use more than three colors. The unwritten rule is to pick a primary color (red, yellow, and blue) and two complementary colors. The primary color should be the dominant shade and the preferable color when creating a logo if you do not have one yet.
With the primary color as the dominant shade, you can then use one of your complementary colors for elements such as headlines, menus, and other elements that need to be different from the other parts of your website. The second complementary color should help increase contrast to your most important call-to-action (CTA) buttons. The more contrast your CTA buttons will have, the more attention you will capture and conversions.
Color in Images- Colors for a Legal Website
Once you settle on a color scheme and combination, everything else should align with it for cohesion. This includes the color of the images you use on your website. Images are a critical focal point of a website, and the last thing you want is for them to clash visually with other elements of your website or page.
Sometimes images may not correspond with your color scheme 100%, but you can edit them by adding hues or filters to align them with your scheme as closely as possible.
Also Read: How The Color Psychology Can Increase Conversion Rates On Your Website
Colors for a Legal Website-Final Words
Your options for colors to use on a legal website are not cast in stone, so you do not have to be limited by the suggestions in this guide. This guide offers the best approach based on the psychology of color and what has worked for other website owners.
However, before trying out bold colors, it is important to consider your choice’s effects on your site. Also, it is important to allow your web designer to make their input. They will likely have insight into what works and what doesn’t.
Interesting Reads:
Selection of Color Combination in Web Design Process
How Colors Affect the Conversion Rate Of Your Website
Customer Segmentation With Real World Examples For Your Business Needs
