Are you making the maximum from the traffic coming to your online store? You may have various users, but if you’re not converting them to sales in the best possible manner, you could be losing plenty of money. Little tweaks and modifications could very well constitute the difference between a customer buying or abandoning your website.
This blog outlines the effective ways you can begin raising your ecommerce conversion rate to elevate revenue and attain your goals.
Benefit From Abandoned Carts
Do you possess an abandoned cart strategy? If you don’t, you are allowing customers to slip away. If someone has visited your ecommerce store and included products to their cart, sometimes all they require is a slight push to complete the checkout process. Perhaps Facebook disturbed them or they wished to visit different websites for the best bargain. The reasons why they didn’t convert may be endless.
Odds are, you will experience numerous users not finishing the checkout, but it doesn’t imply you can’t make them convert. Platforms such as Shopify have an inbuilt abandoned cart recovery system that permits you to dispatch email reminders for customers to return and finish. For users of WooCommerce and WordPress, plugins exist which do the precise same thing. Ensure you’re gaining from these freely existing tools to easily view an increase in conversions.
Also Read: Best WordPress Affiliate Plugins
Lesser Features, More Benefits
Certainly, if I’m purchasing something from your store I require to know the color, materials, and similar features, but how is it going to affect my life? Will I be more confident? Happier? One of the most successful ways to raise conversions is by modifying your copywriting. In your service or product descriptions, always focus on how the customer will gain. This, obviously, varies from product to product but it could be anything on the lines of:
- The ways in which your service or product can better someone’s confidence and image
- How your service or product will aid your potential customer attain their goals
- How your company can aid build lifelong memories
See how much better that is than mentioning a monotonous description of features? Take a walk in the shoes of your customer. People desire experiences that are really relevant to them. Remember that people don’t purchase products, they purchase emotions. This means both figuratively and literally, as purchasing is emotion related, but at the same time products draw certain feelings.
Coupons For All
Everyone likes a nice discount, it is true as far as I am concerned. Providing a coupon code is an easy way to present free value to your customers and is confirmed to better conversion rates. Even something as little as 5 or 10% coupon can be sufficient to encourage users to finish their purchase. Always make coupons easily findable as customers can’t utilize them if they can’t discover them, ultimately.
Make It Extremely Simple
Users must get to reach checkout on your ecommerce store within nearly 4 clicks. This generally manifests in the activities of including to cart, striking check out, filling your information, and clicking purchase. If a user were to arrive on the homepage initially, it may take an additional click or two but your aim should be to make your sales funnel as thin as possible.
The most crucial pages of your sales funnel comprise the product page, cart, and check out. Define these areas and note where you can create room for improvement.
The following are a few ideas for each:
Product Page
Add high-quality images from different angles, exciting copywriting, and a distinct add to cart button. Showing reviews are also splendid social proof which can make users more relaxed buying from you.
Cart
Line items and totals should be simple to view and contain estimated shipping costs. Presenting editable field options for coupon input, quantity, warranty policies, and upsells are known to raise conversions at this stage of the purchasing process.
Checkout
Shipping address, email, name, and payment method are the key bits of customer information you require to conclude the purchase. Make non-important details and setting up an account optional for checkout. Not each customer will wish to set up an account and the process should be as fast as possible.
Learn From Shipping Strategies Of Amazon
You’ve perhaps spent a considerable amount of time on Amazon. Their one commendable feature is shipping. One approach used by Amazon is to present free shipping if you include a specific quantity of items to your cart, which is a simple strategy to implement. This carries a secondary advantage of promoting a higher cart value which implies greater revenue for your business.
Optimize Your Site For Popular Web Browsers
Separate browsers – and also separate versions of the same browser – can view your site differently. So, when you’re creating your website, attempt to prevent your site depending on browser specific behaviour, and check its functionality and appearance on different browsers to ensure that your entire visitors are obtaining the experience you’re striving hard to create.
After your site is up and working, ensure to retest at frequent intervals and modify where required. A site that is not frequently upgraded will not comply with latest browsers or latest versions of browsers, in which case, it won’t show properly and people will abandon it.
And remember to regard your site’s general accessibility; for example, not all users might have JavaScript enabled in their browsers, and, additionally, technologies like Flash and ActiveX may not work well (or at all) in each browser.
Also Read: How to Create Website Content that Actually Converts
Optimize Your Site For Tablets And Mobiles
It’s well known that mobile usage and ownership has exceeded desktop – but quite a big number also.
Mobile marketing is definitely the nearest you can get to the consumer, as no other device is present that is as portable or personal.
If your website doesn’t resize automatically to adapt the screen that it’s being shown on, you are taking the risk of losing plenty of business. Moreover, Google may regard your website slightly less powerful if you evade mobile adaptability.
You should certainly weigh investing a fair amount of money in the services of an expert developer, or DIY it with Shopify, the major e-commerce website building tool.
Show Online Reviews To Enhance Trust
No better way exists to develop consumer trust than by demonstrating the experience of your customers with your company.
BrightLocal research reveals 92% of consumers study online reviews, and 91% say an online review is more vital than input from a salesperson.
Possessing customer feedback on your site affords customers the persuasion they require to achieve a purchase. Moreover, customer reviews offer you unmatched insight into customer trends.
You might observe the same topics appearing repeatedly in reviews. If so, this informs you you’re either accomplishing something extraordinary, or there’s something that needs attention.
And by tagging reviews you can automatically group feedback into specific areas you wish to watch.
Ensure that you’re doing your utmost to inspire customers to leave reviews – and respond quickly to any negative or neutral comments also. It displays that you are hearing and that you care. Irrespective of your product’s greatness, if people don’t have faith in you, they won’t wish to engage with you.
Employ Social Media To Fuel Online Sales
Savvy ecommerce managers are presently analyzing social media as a tool to directly enhance sales.
Nearly 29% of respondents in a Trustpilot survey mention brands that are active on social media are more “human”, implying they look more approachable and useful by maintaining real conversations with customers online.
So remember there are prospects and customers out there prepared to join with you on social media. These tips are helpful to transform your social media success.
Exchange Reviews On Social Media
71% of marketers tell social media activities have got more important during the last two years. Still for many, content simply seem difficult to come by. So why not exchange your customer feedback? It’s a wonderful way to illustrate some splendid stories from your customers and show prospective clients why they should select you.
Prepare A Content Plan For Your Social Media
Twitter, Facebook and Linkedin have become superb vehicles for content. Ensure you’ve outlined precisely what you wish to say and what you desire to promote.
Employ YouTube Playlists To Demonstrate Your Personal Products
YouTube playlists permit channel owners to choose the videos which will play sequentially, so a company’s utility of this tool allows it to furnish viewers with extra products they might be interested in, raising potential sales.
Follow Social Media And Customer Feedback At One Place
To discover time for social media, you are required to successfully monitor it. Conserve time and energy by supervising your online reviews and social media activity from a single console. If you utilize Hootsuite, Trustpilot has precisely the Hootsuite app for you.
Conclusion
There are numerous things you can do to better your conversion rate that you may not understand where to start.
That’s alright.
If you work on simply some of these e-commerce conversion hacks you’ll witness a productive return on investment.
Finally, doing one modification each week or each month will create a difference in your e-commerce conversion rates.
Interesting Read:
How to Establish Trust in your Marketplace Community?
Free Ways to Gain Instant Website Traffic
Factors to Consider Before Hiring a Web Development Firm for an Ecommerce Venture
