Most of the brands tremendously shout out to promote their products. But it seems like they work merely for-profit and not with concern on consumers. Such brands are just scamming and self-focused. Certainly not trustworthy! On the other side, certain build an online brand community and also do think about their customer’s welfare. These are trustworthy!
Reliable brands work on the needs and interests of consumers. They stand firm in solving every customer’s problem. In return, customers fall in love with them. And what more? They stay true to these brands. If you’re planning for a start-up, focus on being a trustworthy brand. And don’t forget to build an online brand community. It’ll help you! How? You’ll know in a while.
What is the Online Community?
An online community typically includes a group of people who interact and work to accomplish a common goal. The members share posts, comments, stories to discuss and even collaborate to work on the brand’s profit. Have you ever heard of the types of online communities? No? Have a look at these:
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- Action Community – The community works together to spread awareness on a certain issue.
- Support Community – The community acts as a helping hand for the people who need any advice or information.
- Discussion Community – Here, people discuss or share information on the specific area of interest.
- Create an online community for your start-up that does all these three – Action, Support, and Discussion, 3 in 1.
Why is Online Community Important for a Start-up?
You would have just started with your new business. So, who will know your brand? None! If you spend money on advertisements, you still don’t guarantee that the customers will buy your product. Customers need proof that people have started to buy your company’s product and are happy with it. Therefore, wasting money on ads is the wrong choice!
But when you own an online community and interact with the community members, they’ll have trust in you. As a result, they will purchase your product. Further, as you interact with the members, you will be able to find their problems. And so, can launch products that will solve them. Thus, no advertisement, no waste of money, but will acquire customers who trust your brand. In short, success via an online community.
How to Build a Community for Your Start-up?
Let’s go step by step to build an online community. But the results will surely fascinate you.
Know Your Mission for Start-up The main goal is to make the audience know that you’re a start-up. Tweeting about the new products of your brand can group several followers, likes, and shares. But that’s not what you need. Focus on acquiring customer’s credibility towards your brand. Try making the audience understand that you know their problems and offer a solution to solve them. In doing so, won’t people trust your brand?
‘Patience is bitter, but its fruit will be sweet.’ Certainly, building a community is a slow process. But before you start fighting with your competitors with your newly launched brand. Start grouping followers, talk to them about how your product will solve their problem. It’ll increase the strength of your brand before its first product launch.
Research to Build a Strong Community
Practice social monitoring or social listening. How? Using your social media to know what others talk about your company, your brand, and yourself. And do make a note of it. Look out for how the people say about your brand, what they say, who listens to them or responds to their commands.
If your new product has been launched, check the reviews provided on the review sites. But if your product is yet to establish, try to grasp your brand’s awareness level before its launch. Please continue to do it, even when your brand launches multiple products.
Build Community from Inside with the Existing Resources
With the successful launch of your product, customers will reach out to buy it. After their purchase, keep in touch with them via email or WhatsApp. Never break the conversation but keep a simple talk that never bores them. When in need, they’ll come back to you rather than reaching some other brand. Thank such customers with freebies and discount coupons. And so, they’ll fix them with you till the end.
What about people tweeting positively about your product when you have just launched it. Please approach them, show kindness and stay connected. As an acknowledgment, they’ll remain supportive of your brand till the end. Never forget to make them feel precious. Reach out to such individuals to stay connected with your company. Could you enable them to join your Facebook group?
Let the individuals join the group with the invitation link. When you meet more of your brand supporters, send them the group link. In such a way, you form an online community, and it increases little by little.
The Community is For Them and Them Alone!
Most of the start-ups make a mistake in using the community for their selfish marketing needs. And that has resulted in the fall of their business. Remember, the community is for the members, don’t fill the group with advertisements or keep on asking for feedback. Instead, be interactive with the members, and for once in a blue moon, talk about your brand. When the members are happy, ask for suggestions, and they’ll happily provide you. Also, they’ll never stop trusting your brand.
Conclusion of Build an Online brand Community
As a start-up, nothing wrong with keeping things simple. A simple online community, on one day, will become a large one. And also, your business!