Search engine optimization (SEO) is one of the biggest parts of your business’s marketing effort. People are growing more and more aware of their website’s health and rank ability. On-page and off-page SEO practices help you do so, and with patient and consistent improvement, you can reach the right authority and SEO score for your website. And eventually, you get more organic traffic and rank higher in search engine results. But an important step that people often overlook is the auditing and checking of your SEO efforts. You need to keep a check on your website and perform audits every once in a while. But a lot of people don’t know how to perform a step-by-step technical SEO audit.
If you are one of them- here is a Technical SEO Audit Procedure-
Crawl your website to start the audit
Start with performing a website crawl using a free tool like SEMRush. This crawl will help you find the errors on your website. You will find errors like- broken links, poor images, page title issues, and poor use of keywords. You can find duplicate content, excess redirects, and unlinked pages.
Ensure that there is only one browse
An able version of the website-Find if your website has a different version? If so- you need to make sure that there is only one “version” of your website, which is browse-able.
Check for on-page SEO scores
You need to check the on-page factors. Some of them might be there in the side audit too. The on-page technical SEO audit score will tell you about factors such as site content, target keywords, and other related terms. You can look into your alt tags, Meta titles, and meta descriptions too. Having a good on-page SEO score will also help you improve the accountability and reliability of the website.
Get insights on the site speed
Having a good site speed is a necessity. It is not only favored by search engines but also improves customer experience. A slow-loading website repels customers, too; this increases the bounce rate of the website. That is why it is such an important parameter when it comes to a technical SEO audit.
Manage your internal links and sitemap
A good sitemap and structure can lead to a good SEO impact. You need to check the internal links and external links to check if there are any broken links. You also need to check if any links are too deep in the website structure. A well-structured sitemap this way becomes necessary.
You need to find and eradicate all kinds of orphan links. These are the links or the web pages on your website that have no incoming links from the website links.
Check the backlinks and external links
Now, it’s time to check your website’s backlinks. These backlinks are important for the success of your website. They show the search engines how valuable the content on your website is for the users with the technical SEO audit. It also speaks of the reliability and the experience of the website. You can also take a competitive analysis of the backlinks. This will lead to a better realization of the website’s reputation.
Use analytics to get an idea of site metrics
Analytics can give you a lot of data. It will give the numbers about the website and tell you about the customer behavior and experience. You need to check if your analytics service is reporting accurate live data. Suppose your code is installed correctly. You will get all the insights from tracking. You will give you the data about the website landing pages and exit pages. Different events and bounce rates will also tell you if any specific parts of the website don’t work well.
Give the website a re-crawl
You can check and work on the issues that you spot till this time. There will be a few that will take no time. So, when you have done that, you can go for another crawl to get the website’s final numbers and insights.
The issues you record this time can be worked on in a longer period and removed. This re-crawl will be the final result of the technical SEO audit.
A technical SEO audit is a thorough health check of the website, and you should leverage as many tools as possible and record all types of issues there. Both on and off-page SEO factors will impact the result of the audit. Site speed, sitemap, backlinks, browse-ability, and site metrics will also help you understand the website’s technical SEO status.