Integrating tactics provides marketers with incredible leverage in this world of inbound marketing. But it can be challenging as individual marketing tactics sometimes exist in silos with little collaboration. Both search engine and email marketing are great channels to drive the audience to your site. It needs a focused content strategy driven by quality and relevance. If your content is not relevant and of exceptional quality, your subscribers will lose interest.
And the search engine will stop giving you the credit you deserve. Both search engines and email marketing rock on their own. but when integrate search engine and email marketing, they experience some exciting amplification.
Integrate search engine And email marketing
Below we have discussed some ways to integrate search engine and email marketing.
1. Develop a content strategy for the target audience
If you want to win an organic search ranking, highly relevant content is essential. As long as you have specific CTA promotional content for paid search works too. You need content to engage your community whether you want to drive leads or sales. Your content strategy needs to be uniform in its messaging.
Your strategy should be flexible to allow subscribers to self-identify the content they want to receive. It will ensure that your content is useful and relevant. While integrate search engine and email marketing, the first step should be creating segment content buckets with dissipation across different media channels.
2. Distribute link building content using email-email marketing
Integrate search engine And email marketingEven though email is mainly about lead generation but don’t be short-sighted in your leads generation efforts. A steady flow of quality leads over time by the search engine traffic. Email marketing is the largest channel for marketing reach for many companies. This is why emailing lead generation-based offers is a great idea. Through email, you can distribute content like infographics and blog lists to redirect traffic. You can replace the content with a lead generation offer to take advantage of all of the search engine traffic the page is getting.
3. Optimize for the best lead generation topics- email marketing
When you look at your email data find the topics and offers with the best open and click-through rates. You will have great data related to your lead generation efforts if you have been doing email marketing for a while. This data can be used to help you prioritize your search engine optimization efforts. Then you can optimize for the top-performing keywords and offers from your email campaign.
Also Read: 5 Best Lead Generation Plugins
4. Search campaigns to support email list growth
To increase overall email list growth, developing campaigns specifically is a low-hanging opportunity. You can launch a campaign with an aim to feed your top funnel audience so the middle and bottom-funnel keep moving. Also, a steady flow of content can ensure a steadily growing audience. In this regard, search engine optimization and paid search can help you.
5. Keyword research and email content
When you have to launch a search campaign keyword research isn’t to be limited. Also, the email newsletter needs to be crafted equally carefully. Keywords could be ones that you have picked using a tool or solution-based keywords. By email newsletter, You can also use relevant keywords to present customers with a solution to some problem they are having. When you create content use the same guidelines and don’t stuff keywords into your email copy. Use the keywords to your advantage to enhance the email content to get the audience interested.
6. Test offer conversion before an email send
You should not email an offer as soon as it is completed. Use traffic from search engines and your blog to take a look at the conversion rate of the landing page and the offer. You can use this data to make improvements to the content before sending it out to your entire list.
Also Read: Steps To Grow Your Email Marketing List
7. PPC to boost click-through rate
Your prospects need to be exposed to your ideas several times before they will convert. Plan a PPC campaign when planning your next big email send for lead generation. The PPC campaign should start the day before and lasts a few days after the email is sent. This will provide additional support for the email and its offer. These PPC ads can help increase click-through rates for your email.
8. Search engines optimize landing pages
The key to the success of your inbound marketing is landing pages. Before sending them out in marketing email, take the time to optimize the content of your landing pages for search engines. Also, this means a killer page title, a great URL optimized with keywords on the page itself.
Also Read: What Is The Difference Between SEO and PPC ?
9. Focus on email sharing for link building
Building links for search engine optimization is for getting your content in front of as many people as possible. You can add social sharing links to the content you are promoting in your email. You can also include a quick message that also encourages folks to forward the email to their peers.
10. Test email subject lines using PPC
For the success of email marketing, subject lines are a huge part. Use PPC to collect data on the subject line option instead of guessing which subject line you think will work best. Gather enough data and determine which subject line had the highest click-through rate. Then use it for your email send.
11. A/B testing isn’t just for search ads
Email subject lines should be run through the regular A/B testing for search ads. This test help in paid ads. You can use the findings from these tests and craft email subject lines. Also, an A/B test on an email subject line can help you come up with different variations of paid ads.
Conclusion of Integrate search engine And email marketing
Your email marketing strategy and search plans must be aligned with your overall company objectives. Strategy should be different if you want to increase the number of leads. Consumer may use each channel differently. So the messages that reach them should be crafted in a way that the customers must want to engage further with your brand. So, Integrating search engines and email marketing is a good way to start building an online presence to attract potential consumers.