Keyword research is not dead and SEO and PPC keywords can still work wonders for your campaign. All you need to do is conduct proper research and generate the necessary amount of relevant keywords to use. Here’s how you can do it in five simple steps.
The most important thing to keep in mind when doing keyword research is that you have to use different sources to get the most accurate information. The more sources you use, the better your analysis of the data you got will be. For example, consider such places to get your keywords from:
When it comes to keyword tools, it is important to remember that there are two main types of these:
As mentioned above, analyzing your competitors’ content can really help in finding the most effective SEO and PPC keywords. This will obviously take more time than using a keyword generation tool, but it can bring better results. Besides, there are also special tools available for analyzing content to find keywords in it.
Some of the content from your competitors that you could analyze includes:
Once you have a lengthy list of SEO and PPC keywords after doing all the research, you will have to categorize them and divide into sections by match type, category, user intent, and brand. Here are some tips on how to do this more effectively:
You can also take into account the lengths of your keywords and separate the longtail ones. Separating the keywords by similarity could also be a good idea. For instance, if you have the keyword “writing”, you could group it with such keywords as “writing articles”, “writing social media posts”, and “writing guest posts”.
You have to think about which kind of categorization will be more comfortable for you and stick to that. As long as you determine a system that you like, this step should go smoothly for you.
Setting keyword goals is essential for several reasons. First, this will help you track the performance and see whether or not the PPC and SEO keywords you chose are succeeding. Second, it will help you have a general idea in front of you of what your goals and objectives are.
Think of the key performance indicators that will function as factors that will help you analyze the performance of your keywords. These can be any kinds of metrics that you believe would be important enough to measure. Some data, of course, will be easier to collect. Here are some ideas on what you could measure:
For example, Google AdWords allows you to track CPC, conversion rates, and quality score. These will give you an idea of what could be improved and which areas you should pay extremely close attention to. Evaluate clicks, session time, and traffic and tie them in with the overall and per-page performance.
Last but not least, you have to share the PPC and SEO keywords you selected. By targeting the same keywords and using them in different campaigns on various platforms, you will be able to magnify the efforts of your overall digital marketing performance.
Such a strategy will help you dramatically increase brand visibility and organic CTR. Here are some of the platforms you can consider using your list of keywords on:
To sum up, there are definitely some really effective ways you can find the right PPC and SEO keywords. You only have to put in some effort and dedicate enough time to it. Follow the tips in this article and you will succeed in this.
Author Bio: Frank Hamilton has been working as a translator at translation service TheWordPoint. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.
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