CTA or Call to Action is the factor that influences the site visitors or the viewers to take an action like clicking on a link directed to the product page or subscribing to a newsletter. An effective call to action can convert a visitor into a potential buyer and can enhance your business prospects. Thus, you can easily understand how important a call to action is to achieve the ultimate business target. Here in this article, three important steps have been discussed briefly using which you can get the attention of more customers and obviously more clicks.
Defining the Target Audience
Well, before starting persuading your customers, defining your target market is crucial. For instance, if you want to target ladies who want to lose weight in exchange for an email address. What your call to action is inducing people to do and what your website is about will help in defining your target audience. This is an important aspect of any business and there are many resources available to help you in doing so.
- Your prevailing customers- Keep a check on the statistics of your prevailing customers to get to know why they are using your service or product.
- Advantages of your service or product – Examine the advantages that your product or services or can provide and analyze the people that it might be useful for.
- Your contender’s buyers – Analyze who your contenders are targeting and the process in which they are doing it.
Now that you have a clear idea of who you want to target, let’s take a look at the three steps that will help you in getting more clicks.
Make your Call to Action stand out
To make sure that your viewer sees it and recognizes it as something they need, you have to create a Call to Action that is clickable. If you create a pop-up CTA which requests the visitor sign up, make sure that the button is of a contrasting color so that it stands out from the rest of the content. This will make it easier as to where the user is expected to click. A picture in this Call to Action will make it even more noticeable. Also, take care of the fact that your Call to Action is placed in such a way that it reaches the viewer. Make your clickable segment appear more like an actual button making it easier for the viewer to click. Also, do not include more than one CTA. It confuses the viewer.
Write a Captivating Copy
To be able to persuade you to click your CTA, it is very important that you create an attractive one that is clear to understand. Use language that echoes the information that your target viewers want. Keep it simple and be specific so that the reader knows what they are clicking on. Create a sense of seriousness like now or today that will help in urging the reader to click immediately. Also, try to make CTA quirky or playful depending on the audience that you are targeting.
Test and improve your Call to Action
After you created an amazing Call to Action, your next step is to test several components that can guarantee that you get the most out of it. You might feel that you have created the best design, but there are still chances of improvement. Test several versions of your Call to Action to decide what changes you should make. There are several tools that will help you in doing so. If you want to increase the user engagement on your website then call to action is the name for you. But putting in the effort and designing it carefully will help you do so. If you have any feedback, please leave your comments in the section below.