Are you looking to figure out how best to engage your leads and existing customers for your business, sell your products, or just keep your audience up-to-date. An Email Newsletter is a way to go for your business.
Even though e-newsletters are one of the most common types of emails sent by a business, they are kind of the hardest to do Just Right!
What is a Newsletter?
An email offering readers and fans who have subscribed to you a list of your most interesting content, announcements, and promotion details. It is essentially helpful for keeping audiences in the loop and in also generating more traffic to your business website
7 Steps to Writing a Newsletter, Just Right!
1. Decide whether you really need an email newsletter?
The first thing to do is research. Is email newsletters the way to connect with people in your industry? What does their email contain? With your allotted resources like budget, time, and internal support- could you be successful?
If the answer to these questions came as a yes. You are heading in the right direction and will really benefit from the email newsletters.
2. Understand what kind of Newsletter you want to send?
A major problem with email newsletters is that they are often unfocused. Don’t try to focus on every aspect of your business in just one email. Have one common thread to hold all the emails together.
Don’t make your email broad enough to contain PR stories and blog posts at the same time. Keep your emails very topic-specific.
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3. 90% Educational + 10% Promotional = 100% User Engagement
Your subscriber doesn’t want to hear about your products or services all the time. The subscriber might love and wait to hear from you. But not dozens of time with the same message asking them to buy, buy, buy…
Focus on sending your subscribers educational, relevant and timely information. Until you have an absolutely exciting, big piece of news about your company, products or service. Then it is your duty to inform them of this news.
4. Be Creative in writing the Email’s subject
Although you have a long list of subscribers to your newsletter, it doesn’t translate into the number of people who read the email. So, instead of going with the same subject line every day, week or month.
Create a creative subject line custom made for each email. This way you will not end up in the spam list and your subscribers will be thrilled to check the mail out. Your subject should contain an incentive to prompt a click from the viewer.
5. Have One Primary Call-to-Action
We know that a newsletter allows the ability to warrant multiple calls-to-action (CTAs). But, not necessarily meaning that all the CTA’s should have equal prominence.
Make one primary CTA, something which you want your subscriber to do. All the other CTA’s should be treated as “if you have time” options. And please make it simple for your subscriber to know what you want them to do.
6. Keep it Simple and Straightforward
By its nature, a newsletter might feel cluttered at times. The trick here is to make a concise copy with enough white space. Writing a clear and concise copy is essential- because you can’t expect your subscriber to hang out and read your email all day long. You want to redirect them to your blog or website to actually give the whole piece of content. Brief copies give your subscriber a taste of your content and make them click for more.
Whereas white space is key because it visually eases the feeling of cluttered content. And also make it easier for mobile users to click the right link.
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7. Test, Compare. Test, Compare.
Even after following all the last six points by heart, you need to make sure that you are doing your email newsletters right. It can only be done by testing which will help you to figure out what works and what doesn’t for your business.
Just like different people different things, different groups of your email subscribers might prefer different things. Hence, don’t stop testing to find out what works best for each group of your subscribers.
Once you have gone through the above-mentioned details and starting to put together your newsletter. Keep in mind the following major things, regardless of your newsletter’s formatting. Your content should be valuable. Emails should be short and sweet. No matter how confident you are with your copy, Always test and compare to get better results.
With these tips in mind, you are all set to write an Email Newsletter for your business that people will actually read.