Instagram is a valuable platform for promoting and growing small businesses and gaining customers globally. Knowing how to strategically and optimally use Instagram’s various features and posting great content leads to business success. Learn tips to grow your small business on Instagram.
We all know of small businesses which are thriving on Instagram, with many Instagram success stories out there. In 2022, there were over 200 million businesses on Instagram. Considering that stat, there must be merit in growing your small business on Instagram.
If you’re operating a small business, you should have a business social media account to promote and grow your business. It’ll also give you insight into what your customers want, and help you to connect with potential customers. Instagram is a fantastic platform on which to grow your small business.
How do you do this? You need to have a strategy in place to post great content and to get the most benefit out of Instagram’s features.
In this article, we’ll give you tips and ways to grow your small business on Instagram.
Why Instagram Is Great For Small Businesses
Instagram has a lot to offer small businesses in terms of growth potential. You can reach wide audiences for business promotion with a great Instagram marketing strategy in place.
Any type of small business can grow on Instagram if your customer demographic uses Instagram.
Social media advertising is at the forefront of obtaining high global retail sales. If you’re not using social media platforms, like Instagram, to promote your business’s services and products, you’re missing out on a great opportunity to grow your business.
In 2022, Instagram generated an estimated $51.4 billion in revenue and had over 2 billion, active users. Let that sink in! That’s a huge global online audience waiting to hear about your small business and to be converted into your customers.
Instagram offers small businesses a platform to test and feedback on how their products and services are received by the public. You can gain valuable insight into what users need and want.
Instagram can ultimately help grow your small business by:
- Reaching and growing your audience
- Increasing your brand awareness
- Converting users and followers into your customers
- Increasing your product and service sales
- Improving your brand loyalty
- Making valuable business connections with other brands and businesses
It’s affordable to market your business on Instagram, especially with a limited budget for advertising costs. You need to be active on Instagram to benefit your small business. Merely having an Instagram account for your small business won’t suffice.
Let’s have a look at tips and tricks to grow your small business on Instagram.
Focus On The Right Content
Focus on posting the right content to increase your engagement rate for your content to reach a wide audience through prioritization by the Instagram algorithm.
You should post a variety of content types on your account and consider your Instagram content analytics to see what content does well on your business account.
1. Use A Variety Of Content Types
Post high-quality, informative, inspiring, interesting, striking, and well-designed content. Focus on content material that is trending, like memes, infographics, and inspirational quotes. Research has shown that content containing human faces or animals attracts high levels of engagement.
Have a good balance of curated, engaging, and promotional content to prevent your account from appearing too promotional or uninteresting.
Interesting and engaging business accounts use the various content posting features available on Instagram. These features include Instagram Carousels, Guides, Highlights, Image Posts, Live Videos, Reels, Stories, and Long Videos.
Instagram is mostly a visual social media platform so it’s essential you create and post content that’s aesthetically pleasing and captivating for users.
Reels are trending, and you should definitely be using Reels to promote your small business. They’re short-form videos of up to 90 seconds to which you can add captions, special effects, trending audio tracks, and more.
Reels with high engagement rates are currently favored by the Instagram algorithm to appear in the top places in the Reels feed and on the Explore page. To share longer videos like highlights videos or webinars, post to Instagram Videos, which can be up to 60 minutes. Some ideas to use Reels to grow and promote your small business include:
- Videos to showcase your products and services
- Sneak-peek and product-reveal videos
- Behind-the-scenes videos
- Brand, business, and employee highlight videos
Also Read: How to Make Money on Instagram: The Ultimate Guide
1. Stories
Instagram Stories are great for engagement and sharing all your feed content with a wider audience. Users tend to scroll through their Stories more often than their news feeds. This will also drive traffic from your Stories to your original content posts in your feed.
With Stories, you can engage with your followers through emoji sliders, links, Q&As, polls, and interactive stickers.
2. Highlights
Stories disappear after 24 hours, so save your valuable Stories permanently under themed Highlights on your profile. Visitors and potential customers will see your Highlights under your bio when they land on your account. This can be great for advertising.
3. Carousels
Instagram Carousels enable you to share multiple images and videos in one post. Use Carousels to show your product creation process or different aspects of your products.
4. Guides
Instagram Guides are more editorial in format but are a great feature to share valuable information and recommendations with your customers.
5. Live Videos
Go Live on Instagram often as a way to personally connect with your audience and potential customers. Before going live, let your followers know and ask them to post questions they would like you to answer.
Live video streams are great for small businesses as you can do interviews, take viewers on business tours, and live-stream business events in real-time.
Also Read: A Simple Guide About Best Instagram Tools
2. Check Analytics To See What Works Best
If you post content regularly, but your engagement rates and following remain low, you need to evaluate your Instagram content analytics to see which content performs well on your account and which does not.
Knowing your target audience’s behavior and interest is crucial in growing your small business on Instagram. Analytics can give you insight into how users engage with your content in terms of comments, likes, and views.
Each of your individual posts has an engagement count. In Instagram business account mode, you have access to the Instagram Insights feature, which provides you with valuable account and content analytics. It can show you the number of accounts reached and user interest and behavior.
After evaluating your analytics, you can prepare your content creation and posting schedule going forward. For more analytics, you can use any of the great Instagram analytics tools available such as Analisa.
Use A Service Provider To Buy Active Instagram Followers
Grow your small business on Instagram by increasing the number of active Instagram followers. To quickly boost the growth of your following and to get more organic new followers, buy Instagram followers fast.
You can buy cheap Instagram followers from reputable and professional Instagram growth service providers. When you buy Instagram followers quick delivery is important.
The followers you buy for your account need to be high quality real, active followers if they are going to add any value. We recommend that you buy followers from skweezer.net, which is a trusted Instagram growth service provider from which you can buy quality Instagram followers.
If you buy real active Instagram followers from Skweezer, they are instantly and safely delivered to your account to help grow your following organically. Buy real Instagram followers for an extra boost to grow your following. It’s worthwhile to buy instant followers.
It’s become a popular trend, and marketing strategy to partner up with other Instagram accounts as a way to promote and grow the small businesses of all parties involved.
Also Read: Can Instagram Become The Social Media Platform For Business And Corporates?
1. Do A Giveaway- Small Business on Instagram
Host giveaways to create brand awareness. People love free stuff! Call on users to engage by following your account and by liking and commenting on the giveaway post. Followers can stand a chance to receive some of your products or services.
For even more reach with your giveaway, collaborate with other brands and businesses on Instagram. You will gain access to their followers and can curate even more enticing, and worthwhile giveaway hampers for your followers. It’s a win-win for all involved.
Also Read: How To Make An Effective Instagram Marketing Strategy
2. Collab With Brands- Small Business on Instagram
We’ve touched on collaborating with other brands to host giveaways, but you can also collaborate with other brands in other ways to help grow your small business.
Try using the “Go Live With A Friend” feature on Instagram to host live interviews and discussions with other account holders. This will draw viewers to your stream from both accounts’ networks.
Collaborating with influencers to promote your products and services can also be beneficial to you and the influencer. They get to use your products or services for free, and you get free advertising in front of their following. It also builds confidence, loyalty, and trust in your brand.
Takeaway: How To Grow Your Small Business On Instagram
Use the tips and tricks we’ve provided to help successfully grow your small business on Instagram. It will take a bit of effort on your part, but the rewards at the end of the day will be worth it.
Actively work on creating and posting high-quality content. Use the Instagram features and resources available to maximize your reach, increase brand awareness, and grow your following. We hope that your small business thrives and that you’ll be Insta-successful!
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