Seven Advantages and Disadvantages of Using Small Business CRM


Every small business needs a big push in order to get to a certain place where scalability and growth await it. When you are looking to scale and grow your small or medium sized business, you would do well to stay on track with digitization and bring in tools and technologies to deal with the side effects of the same. Here are a few things that small businesses have been facing as far as digitization goes:

  • Big Data: There has been an explosion of data that helps us understand our markets and leads better. But to do this, we would need concerted efforts rendered in an automated manner so that we do not waste time on manual efforts.
  • Explosion of Opportunities: With all this great information, also come great opportunities. There is stiff competition in the world of all things digital today since it is easy and less expensive than many offline and traditional forms of media. Once you are able to join the local bandwagon, there are a multitude of opportunities in a multi lane setup versus the single lane, one way form of communication and reach that one would find with traditional marketing and media. Yet, this poses challenges of its own since one has to find the right leads to chase from all these myriad opportunities. The best way to go about it is to automate the efforts.
  • Understanding the Market and the Customers: The customers and markets today have become more and more fickle than ever before thanks to the huge quantum of evolution that takes place in the simplest of products and how soon the word gets out about the same. To retain the attention of the customer and stay on top where the market is concerned, a business needs to know what is changing and how it may be used to woo the customer with relevant engagement and product opportunities. This is something that automation cab fixers do as well.

With digitization, there are many things that businesses are facing and many scenarios that may or may not be working out in their favour – especially when it comes to small and medium sized businesses. Therefore, putting the right tool in the right place to do all of the above would be imperative. Small business CRM is here to solve this problem with a framework that brings many integrations and tools together for the benefit of the end user. CRM or customer relationship management refers to the system, process or platform that helps in bringing in the most relevant information to service and engage with the lead or prospect to turn him or her into a customer. Using an agency specific CRM software, helps you connect your marketing and sales to grow your business. This is a very important tool that businesses are using globally.

There are many benefits of using the SMB CRM for small and medium-sized enterprises, as follows:

1. Scalability:

CRM for small enterprises

The very first thing that you get with the best CRM for small business is that you can scale your business at a fraction of the cost and in half the time you would with all your manual efforts. This is due to the sheer automation that is pumped with the right information captured in the right fields.

2. Better Customer Servicing:

The SMB CRM would help you service your customers in a relevant, hands on and timely manner since you would have automated the monotonous tasks well enough to have the time to instantly look into grievances, complaints or any other kind of request.

Also Read: Best Small Business Ideas

3. Organization:

Therefore, putting the right tool in the right place to do all of the above would be imperative. Small business CRM is here to solve this problem with a framework that brings many integrations and tools together for the benefit of the end user.

4. Collaboration:

CRM for small enterprises
CRM for small enterprises

Getting all the team members on the same page is a priceless wonder that can be easily achieved with the help of automated notifications and less chaotic communication. This would also help you collaborate with outside and third party vendors on a much better footing even as you make accountability a part and parcel of the organizational culture.

5. More Revenue:

With the small business CRM, you will be able to gain more brand loyalty which would make your existing customers speak highly about you and spread the word about your service. This will push you into more clear focus and recall when someone needs a product like yours. This will bring in more revenue.

6. Analysis:

CRM for small enterprises
CRM for small enterprises

The analytical intelligence of your business is bound to get better and better as the analysis and reporting tool of the best CRM for small business starts to show its magic. This will have a positive bearing on the inventory that you carry as well as how fast it moves and how well you manage to engage with your core clients and customers to close deals. Basically, pipeline management CRM will point out all the areas where there may be scope for improvement within the sales pipeline.

Also Read: Google Trends for Market Research and Content Analysis

7. Customized Workflow:

With the help of SMB CRM, you will be able to plan and schedule with greater ease and most of the tasks will be automated, which makes for a sturdy work flow with less chances of anyone within the said work flow to slip up at any point.

While these are the obvious benefits of the small business CRM, there are a few down sides as well and one must consider the same before signing on or bringing home a CRM system for your small business:

  1. Safety and security may be an issue for a small business CRM and hence you would do well to only go with the best CRM for small business so that you can customize access and get many layers of encryption.
  2. The cost of upgrading when you grow to an enterprise size might be high and you should find out the costs before bringing a small business CRM to your business.
  3. Training would be required and this can be quite cost heavy.
  4. Integrations may also become quite expensive if they aren’t included.

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