The last few years have been very turbulent times. Companies had to rethink their work models and recruitment processes to keep employees engaged and hire top talent altogether. Turnover rates have also been at an all-time high over the past year. In 2021, 4 million Americans quit their jobs, leaving companies and Recruitment Trends with an increasing number of vacancies to fill.
Economists have dubbed this era the “Great Resignation.” Companies and HR recruiters have to adapt to the times to address this high turnover rate.
Effective and Successful Recruitment Trends
In the war for top talent, those who ride the recruitment trend will most likely end up with the cream of the crop.
1. Offer Remote Work

In a survey done by Global Workplace Analytics, 63% of employees worked remotely during the pandemic’s peak. The work from anywhere (WFA) model looks like it’s here to stay, as a recent study has shown that 82% of workers would prefer to work remotely or work in a hybrid work setup. Hiring managers and recruiters can leverage this trend to get top talent on board. Even when doing internal recruitment, offering workers the opportunity for remote work can help curb turnover rates plaguing the job market over the past year.
2. Use Advanced Screening Tools

Choosing the right candidate for the job is a tedious task. More often than not, selecting the right candidate is a hit-or-miss process. Companies are now using advanced screening tools such as behavioral assessments to prescreen candidates to increase the likelihood of finding the right candidate. If you are working with a recruitment service, these companies may have the resources and agency software that you need to prescreen candidates. With intelligent HR recruitment software, you can streamline your hiring process to hire the right candidate for the job.
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3. Highlight DEI Initiatives
DEI initiatives highlight the value of the diversity of workers in an organization. The job market has become a global marketplace for talent, and workers will be more inclined to work in an inclusive organization. In a recent poll by CNBC, more than 80% of workers surveyed would prefer to work for a company that has strong DEI efforts ingrained in their company. Highlighting the company’s DEI efforts and marketing it as an inclusive workspace can help attract and retain talent this year.
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4. Internal Recruitment

Job market scarcity may mean that companies have to look into their existing employee pool for potential candidates. Internal recruitment is looking to be a big recruitment trend this year as this is a more cost-effective means of filling job vacancies and curbing turnover rates. Internal recruitment is not limited to promotions in the department; it can also mean redeploying existing employees to other areas to fill job vacancies.
5. Data-centric Recruitment
Data-centric recruitment strategies save companies time and effort in scouting for the right candidate. You can use technology to your advantage and stay ahead of the competition in hiring top talent. Other benefits of using data in recruitment are the following:
- Reduces the likelihood of bad hires
- Cost-effective
- Significantly reduces time to hire
- Accurate hiring forecast
Most recruitment service companies have already transitioned into the era of data-centric recruitment, simplifying the hiring process both for applicants and companies through HR recruitment software and various data analysis tools such as Google Analytics.
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6. Improve Employee Value Propositions
The recent events in the past few years have caused employees to reevaluate their priorities. Improving your value proposition means more than just bumping up that paycheck. Even if the salary is an essential consideration in the hiring process, there’s more than meets the eye in improving your company’s value proposition.
- Evaluate your company’s branding – Employees are more likely to work with a company with values that align with their own. Your company’s branding is its first impression to potential candidates. Make your branding genuine and unique from your competitors to hire top talent.
- Improve the application experience – Make it easier for applicants to navigate your career portal by having a “Quick Apply” button ready. This streamlines the application process and increases the likelihood of more applicants applying for the job. Most recruitment service companies have agency software that may help facilitate the application process.
- Strengthen your referral programs – Improving your referral programs will motivate your employees to urge other applicants to apply for the job.
With employees leaving at faster rates than ever before, companies and recruiters have to be on the lookout for hiring top talent constantly. The pandemic’s events have caused a significant paradigm shift in how employees and employers view the job market.
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Bottom Lines of Recruitment Trends
These top trends for 2022 will help hiring managers and agencies create effective recruitment strategies relevant to today’s job seekers. Knowing what hiring trends to look out for will attract better talent and keep you ahead of the competition in the job market.
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