Creating a professional-looking eCommerce website using WordPress is easier than ever, thanks to WordPress themes and WordPress plugins user-friendly interfaces. Automation, tutorials, and content management systems allow you to make stunning eCommerce shops, but they also have their limitations.
When to Hire an eCommerce Website Design Company
Here are several reasons why you might consider hiring an eCommerce website design company:
- Lack of design skills: If you don’t have the necessary design skills to create a professional-looking website, it may be worth hiring a company to handle the design aspect of your eCommerce site.
- Time constraints: Building an eCommerce website can be a time-consuming process. If you don’t have the time to build a website or manage the design process, an eCommerce website design company can handle it.
- Need for customization: If you have specific requirements or needs for your website that you cannot handle, a design company can provide the custom solutions you need.
- Scalability: As your business grows, your website needs may change. An eCommerce website design company can provide scalable solutions to your changing needs.
- Cost: While building a website can save you money, hiring a design company can also be more cost-effective. With a professional team handling your website design, you can ensure that the job is done right the first time, reducing the need for expensive revisions or redesigns down the road.
Remember that ticking all these boxes doesn’t necessarily mean you need to hire a professional because there are plenty of things novice designers can do to make a professional-looking eCommerce website.
As a rule, if you don’t have time to figure out how to design a website, hiring a web development contractor or company is better. If you’re working on minor tweaks to a finished site, you can do that yourself or consult a freelancer to tweak a few things before going live.
10 Easy-to-Use Design Tips for a Professional-Looking eCommerce Website
Your eCommerce store is your business’s digital storefront, and making it look professional is essential to attract and retain customers. After all, a professional-looking eCommerce website can set you apart from the competition and improve your sales.
Here are 10 design tips that can help do just that.
1. Use High-Quality Images and Videos
Images and videos are crucial elements of any eCommerce store. Make sure to use high-resolution images and videos that showcase your products clearly. Also, use a mix of product shots and lifestyle images to help customers envision themselves using your products.
A great way to make your product pages stand out is by using a product gallery. A good WordPress gallery plugin can effectively display your product images while improving user experience and making it easier for customers to shop.
2. Create a Consistent Color Scheme
A consistent color scheme throughout your store creates a cohesive and desirable look. Try to use no more than 3-4 colors in your design, but 2 colors (with black or white) is best. Furthermore, the fewer colors you have, the easier it will be to create a sense of unity in your marketing and brand material.
Also Read: Create Minimalist WordPress Theme For Professional-Looking Website
3. Make the Navigation Easy to Use
Easy navigation is essential for eCommerce stores, so don’t add too many categories to your site. Many subcategories are fine as long as you have a reason for including them. For example, if you’re selling multiple solutions for one product. Try to limit your categories to six or seven, as too much clutter will make it hard to create a professional-looking eCommerce website.
4. Use a Search Bar- Professional Looking eCommerce Website
A search bar is always a welcomed addition to an eCommerce store because it helps customers find what they’re looking for quickly and easily. Choosing to omit a search board can make your websites frustrating, especially if you sell many products, add-ons, or services.
Also Read: Hire BuddyPress Developer
5. Use Appropriate Typography- Professional Looking eCommerce Website
Choose a font that is easy to read and fits the overall aesthetic of your store. You should consider using different font sizes and styles to create a visual hierarchy and guide customers through your store. For example, your H1 font could be a bolded version of your H2, H3, H4 font, and so on.
6. Incorporate White Space-Professional Looking eCommerce Website
White space, also known as negative space, is the empty area around the elements on your page. Incorporating white space can help create a sense of balance and make your store look more polished. Furthermore, cutting down on clutter can improve the user experience for your customers and produce a more professional-looking eCommerce website.
Also Read: Research you need to do before hiring SEO Company for your Brand
7. Use Hover Effects on Buttons and Links
Hover effects will help make your buttons and links more interactive and can guide customers through your store. Make it so your link or button changes color when it’s clicked. Finally, you can ensure your brand stays more consistent by using brand colors that stand out from the background.
8. Optimize for Mobile
More and more customers are shopping on mobile devices, so you should make sure your store looks great on all screen sizes. Furthermore, mobile-friendliness is essential for search engines. Consider adding features like “tap to call” or “tap to email” to make it easier for customers to contact you.
Also Read: Top WordPress Theme Store
9. Make Sure Your Store Loads Quickly
A slow-loading store can be frustrating for customers and may cause them to leave. Hence, you should use tools like Google’s PageSpeed Insights to test your store’s load time and make necessary changes. One way to cut down on load times is by choosing a simple theme that’s clear and functional.
10. Use Trust Badges and Customer Reviews
Incorporating trust badges and customer reviews can build customer trust and increase conversions. Therefore, have a mix of video and text testimonials to help your brand look more legitimate. Don’t forget to secure your website with SSL certificates and other measures.
Interesting Reads:
Best Hosting for BuddyPress Plugin Powered Community Site
