Drip feeding your content or your memberships can be an excellent way of making your membership website popular. It will be highly beneficial for you as well as your members. Here, in our article, we will discuss what is drip-feeding and why you should drip feed your membership content.
What is drip-feeding?
If you are someone who has spent too much time on the internet looking for online courses or any other piece of content, then you might have already come across the word drip feeding or content feeding. Drip feeding is the technique in which you do not give the members immediate access to the content of your website. Your members do not get complete access to your content library. Instead, they will only be given access to the content at a scheduled date. The date of access will depend on the day on which your member purchased the membership plan.
Suppose a member signed up on your website in April. They will be given access to the content within a span of 2 months.
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Why should you drip feed your content?
Drip feeding will prevent your members from downloading all the contents of your website on a single day and then cancel away the membership or ask for a refund. It will stop people from consuming important information about their website and then not requiring your website. In this way, you will be able to make sure that your members stay on your website for a longer duration of time. Drip feeding will allow you to create all your contents in advance so that you need not have to create new content every month.
All your members will follow a definite path and they will get access to your content only after a definite span of time. If you are giving your users the opportunity to make their payments in instalments, then what you can do is that you can only release a part of the content after the instalment has been paid. In this way, even if your customer leaves the membership, they will only gain access to a part of your content and not your entire content.
How do you drip feed your content?
There are two ways to display your content. The general method is based on the time interval since the registration was confirmed. In this method, you will release your content only after a certain number of days after the membership plan was purchased. It could be 7 days, 14 days or 30 days or whatever you want. Every member who joined your membership website will only get access to the content on their specific date. Whether your customer joins in February or in June, the date remains fixed.
Another method is that you release your first set of content on a particular date. After that, you gradually release the rest of the content. This will help to keep your users engaged to your website for a prolonged duration of time. They will also start taking interest in the content that you post regularly.
Best membership plugins for drip-feeding your content:
Here we are with some of the most popular WordPress membership plugins that will allow content dripping. All the plugins are extremely rich and features and will help you to enhance your membership website:
iThemes Exchange: iThemes Exchange is extremely simple and easy to use the plugin. It is also quite powerful and will allow you to drip feed your content quickly and easily. The plugin has a lot of features. You need not require any kind of technical knowledge in order to work with this plugin.
MemberPress: MemberPress is definitely one of the best membership plugins available to us. It allows you to develop an outstanding membership website within seconds. You will also be able to use this plugin for selling digital content. The plugin is extremely powerful and is also quite easy to use. You will be able to manage your membership subscriptions in a hassle-free way.
MemberMouse: MemberMouse is another very popular membership plugin. It is highly flexible and allows you to customize your website as per your requirements. You will be able to protect the content of your website by using a password. You can also drip and schedule your content easily using MemberMouse. The plug-in also allows you to sell different kinds of products and manage the members on your membership website. Using this plugin, you will be able to maximize revenue within a very short while.
This was all about drip-feeding. So, you must drip feed your content and make your membership website widely popular. In case you have any queries regarding drip feeding, don’t forget to share it with us.