As the proverbial saying goes, “Knowledge is power”, and this couldn’t be truer in the world of video marketing. The key to creating a captivating explainer video lies in understanding your audience like the back of your hand.
Like a skilled archeologist, you must excavate and uncover the desires, pain points, and preferences of your target demographic, in order to craft a video that resonates deeply and leaves a lasting impression. According to recent studies, a staggering 85% of consumers are more likely to purchase a product or service after watching an explainer video. However, creating a successful video requires more than just pretty visuals and a catchy script. It requires a deep understanding of your audience’s psyche, motivations, and aspirations. It’s like being a master chef, who carefully chooses each ingredient to create a mouth-watering dish that leaves diners craving more. In this article, we will explore the intricate process how to research your audience before producing an explainer video. We will delve into the art of data mining, psychology, and market research to help you gain a deeper understanding of your audience’s wants and needs.
So, buckle up and get ready to embark on a journey of discovery that will transform the way you approach video marketing forever.
What is an Explainer Video?
An explainer video is a short, typically animated video that aims to explain a product, service, or concept in a simple and engaging manner. It’s like having a skilled storyteller at your fingertips, ready to captivate and persuade your audience with every word and image.
Similar to the captivating vendor in a bustling marketplace who weaves a tale of wonder and enchantment, an explainer video takes complex concepts or ideas and distills them down into easily digestible bites.
It’s a versatile tool that can be used to educate, inform, or even entertain your audience, all while showcasing your brand’s unique personality and values.
Think of it as a Swiss army knife for your marketing strategy, able to cut through the noise and connect with your audience on a deeper level. With the power of an explainer video at your disposal, you can bring your brand’s story to life, spark emotions, and create a lasting impression in the minds of your audience. It’s like a secret weapon in your marketing arsenal, allowing you to stand out from the crowd and leave a lasting impact.
That’s why it’s crucial to work with the best-animated explainer video companies in the industry. These companies have the expertise and experience to create engaging and memorable videos that captivate your audience and communicate your message effectively.
Here are a few ways through which you can research your audience before creating an explainer video:
1. Social Media Listening Tools
In today’s digital age, social media has become a hub of conversations and discussions. It’s like a bustling city where people are constantly chattering and exchanging ideas. Social media listening tools are like an invisible helicopter that allows you to fly over this city and eavesdrop on these conversations.
By using these tools, you can track what people are saying about your brand, your competitors, and your industry. This data can be incredibly valuable in shaping your messaging and creating an explainer video that resonates with your audience. It’s like having a crystal ball that can reveal the hopes, fears, and desires of your customers.
2. Client Surveys
Sometimes, the best way to understand your audience is to ask them directly. Client surveys are like a compass that can guide you in the right direction.
By asking your clients or customers about their preferences, pain points, and needs, you can get a better sense of what they are looking for in an explainer video. It’s like having a personal conversation with your customers, where they can tell you exactly what they want and need.
3. Google Analytics- Research Your Audience
Data is like a treasure trove of insights waiting to be discovered. By measuring metrics on Google Analytics, you can uncover valuable information about your audience’s behavior on your website. You can see which pages they are visiting, how long they are staying, and what actions they are taking.
This information can help you create an explainer video that addresses their specific needs and interests. It’s like having a spy camera that can capture every move your audience makes on your website.
Also Read: 10 Best Social Media Contest Tools (Tried & Tested)
4. General Surveys
General surveys are like a flashlight that shines a light on your audience’s preferences and attitudes. By asking a broader range of questions, you can get a better sense of their interests, opinions, and values.
This information can help you create an explainer video that resonates with your audience on a deeper level. It’s like having a magic wand that can reveal the hidden desires and motivations of your customers.
5. Offer Sweepstakes- Research Your Audience
Sometimes, you need a little incentive to get people to share their thoughts and opinions. Sweepstakes are like a shiny prize at the end of a treasure hunt. By offering a chance to win a prize, you can encourage your audience to participate in surveys or share their feedback.
This can help you get a better understanding of their preferences and create an explainer video that speaks to their specific needs. It’s like having a treasure map that leads you directly to your audience’s desires.
Also Read: 10 Awesome Tools For Running Social Media Contests
6. Pouring All of Them Together
Crafting an explainer video that truly resonates with your audience requires a deep understanding of their preferences, pain points, and needs. To gain these insights, consider tapping into the power of social media listening tools, which act as a virtual ear to the ground, catching the whispers and murmurs of online conversations.
Alternatively, conduct client surveys, which are akin to a lens that allows you to zoom in on the nuanced and specific feedback of your audience.
Google Analytics provides an opportunity to don a data-driven microscope, analyzing metrics such as bounce rate, time on site, and conversion rate to better understand audience engagement with your website. For a more general perspective, traditional surveys offer a wide-angle view into the interests, values, and opinions of your audience.
Finally, incentivizing participation through sweepstakes is like dangling a shiny lure, enticing your audience to take the bait and share their thoughts and feedback.
By utilizing these methods, you can create an explainer video that not only captures your audience’s attention but also resonates with their specific needs and desires.
Pro tip: If you’re creating an explainer video it’s a great option to go with animated ones. With the right animation ideas, you can create an explainer video that transcends the ordinary and truly speaks to your audience on a profound level.
Research Your Audience -The Cliff Notes
In conclusion, conducting research on your audience before creating an explainer video is like embarking on a quest to discover the hidden treasure trove of your audience’s desires and preferences.
By utilizing a combination of social media listening tools, client surveys, Google Analytics metrics, traditional surveys, and sweepstakes, you can unearth the gems of insights that will allow you to craft a compelling and engaging explainer video.
Like a skilled craftsman chiseling away at a block of marble, the research process allows you to refine your message, revealing the true beauty and essence of your brand. So, take the time to explore the rich and fertile landscape of your audience’s feedback, and use it to create an explainer video that shines like a brilliant diamond in the crowded marketplace of ideas.
Author Bio:
Jane Collen is an animation expert with over 6 years of experience in the industry. As a Senior Content Writer at BuzzFlick, a leading animation studio, and video production company, Jane has been instrumental in creating engaging and compelling animated videos for clients across various industries.
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