eCommerce Content Strategy is crucial to the success of your ecommerce business. It is how your customers find you and get to trust you. It is the start of the conversation and what draws your customers deeper into the purchase process. Content marketing helps you land the sale and creates a long chain of repeat customers for your business. This is why you have to pay conscious, deliberate effort into developing your content marketing strategy. You can’t afford to create a mediocre, ineffective strategy because it won’t bring the expected results your business needs to thrive in an increasingly competitive market.
As you know, the ecommerce market is not only highly competitive, but it is continually changing. Due to this, you need to keep yourself abreast with the latest marketing trends to catch up with the changes. With this in mind, we crafted out the eight most prominent tips your content marketing needs to meet your audience’s present and future demands effectively. These latest content marketing ideas will supercharge your content marketing strategy and help you scale your business. Read on to get the details.
The unique benefits of an expanded eCommerce Content Strategy
Why do you need to improve your content marketing strategy anyway? The tips below will help you discover the tremendous benefits developing your existing content marketing strategy does for your business.
1. Build the trust that drives sales
Your customers hardly buy from you the first time they know your business. It takes a process for them to decide you are the right person they want to do business with. The reason is simple; you don’t earn your customers’ trust immediately.
At the initial stage of the buying process, your customers are aware they have a problem, and they know you have the potential to offer the solution (that’s why they probably followed you on your social media page, visited your blog, or subscribed to your email list). However, they aren’t sure if they can trust you to solve their problem because they do not know you or know what you can do.
Also Read:7 Steps to Building an Online Community
But as time goes on, with the help of content marketing, you can earn that trust. By delivering valuable content to their inbox, on your blog, or social media, a relationship is formed. They begin to trust you because now they don’t see you as a stranger trying to rob them of their hard-earned cash; they now see you as a friend who is genuinely interested in solving their problems and making their lives better.
2. Boosts your brand’s visibility
In today’s inbound marketing, only content marketing can make your business seen and heard by your target audience. This is because when your audience searches for a topic related to your business on search engines, your blog or website can pop up if you’ve built your content around that topic.
By doing that, your visibility increases. And it doesn’t end there. If your readers find your post helpful, they can share across different platforms, which takes your brand’s visibility to a new level. The more people consume content, the more your brand gets noticed; increased brand awareness increases your chances of making more sales.
3. Build your brand’s credibility
What makes you trust people? Mainly, it’s proof. We’ve been trained to believe what we see and not what we hear. So, if you go on and on about how you can help your customers solve their problems without showing them how, it would be difficult to earn their trust. Content marketing, when done correctly, is how you build your credibility as a brand. This is why it is recommended that rather than being “salesy” you should help your customers instead.
By providing value to your customers through helpful content, you show them you are capable of helping them and that your product or service can help alleviate their present troubles. This positions you as an authority in your industry, which builds credibility that drives customers to your business.
8 powerful content marketing tips to upscale your content marketing strategy
You already know expanding your existing content marketing strategy is crucial to get expected results with your content marketing strategy. But how exactly do you upscale your content marketing strategy to reach your content marketing goals? Check out these eight effective content marketing tips below:
1. Repurpose old content
Successful content marketing isn’t all about creating content; it involves a great deal of content promotion. Repurposing old content helps you write less and promote more. This involves recreating old content to meet multiple demands.
For example, you can repurpose your blog posts into infographics; you can also convert your webinar content into a blog post; you can repurpose your podcasts into blog posts, and so much more. This helps promote your content to a different type of audience.
For example, the part of your target audience who weren’t available for your webinar can catch up on the blog when you convert your webinar content to a blog post. Those who don’t listen to your podcast can consume the content as a social media post when you repurpose it and vice versa. This helps get your content in front of many people and increases your brand’s visibility.
2. Harness the power of video marketing
If you haven’t started maximizing the staggering benefits of video content, it’s time to hop in. Video content is proven to provide a high conversion rate. Statistics reveal social video shares provide 1200% more shares than text, and 64% of consumers make a purchase after watching branded videos.
This is because video content is more engaging, and consumers can relate and connect better with videos. Tools like Filmora or Vimeo are easy to use and helpful for this purpose. Adding subtitles to your videos can help skyrocket your video marketing results exponentially.
When you add subtitles to video, it improves your SEO because when people search for your content using related keywords, your content can appear on the search results for your readers to locate them easily. Adding subtitles to your videos also helps to increase your audience engagement, because they can understand your content better.
3. Protect your consumers’ data
When expanding your content marketing strategy, it’s vital to ensure you keep your consumers’ private information private while you are at it. Ensure to stick to your reasons for collecting your customers’ data to not breach their trust. For example, if you acquire your customers’ content details to keep them abreast with your business’ promotional offers, then you should stick to that reason.
Don’t go ahead to use this sensitive information your customers have trusted you with for reasons other than that. This helps build trust and also ensures you don’t go against the CPRA regulations. Interested in knowing more about what the CPRA regulations entail? The CPRA guide is an excellent resource to guide you.
4. Engage with your audience
Content marketing is two-way communication. Although creating content lets you start the conversation; you also have to keep the conversation going. Engage your audience by creating relevant and relatable content. Also, when your audience reacts to your content in the comments or DM, you should give timely responses to encourage two-way conversation. This communicates the right impression to your audience and gives room to foster quality relationships that lead to sales.
5. Create high-quality visuals
Your audience is moved by what they see. This is why creating boring, low-quality content won’t generate the results you need for your content marketing strategy.
Your audience won’t know how valuable your content is until they consume it, and extraordinary visuals are what captivate their attention to check what your content is about. Therefore, invest in eye-catching infographics that grab your audience’s interest and invest in quality videos to boost your video marketing game.
6. Optimize your content for SEO
SEO is crucial for your social media strategy because it brings your content to your target audience eyeballs. True, your content marketing might be getting some readership without an SEO strategy, but optimizing your content for SEO using tools like SEMrush can help your content reach its full potential.
One way to keep your content SEO optimized is to ensure you are producing the content your audience is looking for on the search engine. Answering your audience’s questions helps you create relevant content. And relevant content is what increases your rankings on Google. SEO-optimized content makes you more noticeable and keeps you relevant to increase your sales conversions.
7. Harness the power of storytelling
Stories move people. They are relatable and often engaging when told the right way. Introducing storytelling into your content strategy approach can make your readers connect better with your brand. Infuse storytelling in your video content, texts, and audio content to keep your readers engaged from start to finish; it also generates positive reactions that enable you to keep the conversation going.
Just make sure to keep the stories authentic and believable to earn your readers’ trust and maintain your credibility. You can start with this storytelling guide by HubSpot to get the hang of it.
8. Stay Consistent
The success of any content marketing strategy lies in inconsistency. It’s important to stick to a consistent tone for all content across every platform. This also applies to your brand’s color, fonts, and the visuals you use. Ensure every content you deliver reflects a consistent brand image to maintain credibility to your readers.
It’s important to expand your content marketing strategy to get the best outcome with your content marketing efforts. This article revealed the top eight powerful content marketing tips you can inculcate in your content marketing strategy to grow your brand’s awareness and reach your sales goals online.
Lydia Iseh is a writer with years of experience in writing SEO content that provides value to the reader. As someone who believes in the power of SEO to transform businesses, she enjoys being part of the process that helps websites rank high on search engines.