Encouraging repeat business for your eCommerce store is the best way to make a profit. In fact, the success rate of selling to existing customers is 60% to 70%, whereas a new customer is only 5% to 20%. It goes to show that nurturing your current customers is much more fruitful.
How to Get More Repeat Business for Your eCommerce Store
Repeat business is the foundation of a successful eCommerce store. It can increase revenue and build a loyal customer base.
Here are 10 ways to get more repeat business for your store.
1. Offer Discounts and Incentives
Offering special promotions and discounts is a great way to encourage repeat business. Consider offering loyalty rewards or discounts for people who make multiple purchases, as they’re both hugely successful in securing repeat customer purchases.
Every company’s goal is to turn a profit, but discounts and other incentives can help you break into a new market. Once you get some traction, you can reduce the number of discounts.
2. Create the Best Customer Experience
Going the extra mile to ensure that your customers have a positive experience with your store will help them feel valued and appreciated. Always respond promptly to customer inquiries, be helpful, and go above and beyond to make your customers feel satisfied with their purchases.
We suggest creating and signing your customers to an email newsletter, as it keeps them in the loop. It also keeps them engaged with your brand’s offerings and updates.
3. Provide Free and Fast Shipping
Allowing your customers to earn their way up to free shipping is standard practice. Not only does it encourage your customer to purchase more, but it also makes them feel like they’re saving money via free shipping. It also helps if you ship products quickly.
Using EDI for real-time data exchange can help your shipments get to your customers faster, as it eliminates the need to write purchase orders and invoices, standardizing the whole process.
4. Improve Your Website Design
A whopping 94% of users will leave a website due to poor design, and 75% of users base a company’s credibility on website design. For these reasons, your eCommerce store should attractively present products. All product information should be available to read.
Let’s not forget about creating a user-friendly experience. Your customers should be able to navigate your website, add items to their cart, and complete the cashout process easily.
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5. Encourage Word of Mouth Marketing
Word-of-mouth marketing is a powerful way to build social proof. While traditional word-of-mouth marketing can be effective for eCommerce stores, you’ll see a massive influx of customers when you use online methods. These include user-generated content and video testimonials.
Your buyers would love to hear positive stories from past customers about your products and services, as it makes them feel more confident about their purchases and their support of you.
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6. Make Returns Free and Easy
Many eCommerce stores make the mistake of charging their customers for returns. This practice typically frustrates the customer and makes them more likely to file a chargeback. If you want to limit returns, ensure the products or services match the description on your website.
When returns have to be processed, make sure it’s easy. Simply give them a return slip with dues, fees, and shipping already prepaid. Alternatively, you could over in-store credit.
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7. Create a Customer Referral Program
Encourage customers to refer their friends and family to your store by offering incentives, such as discounts or loyalty points. These programs help increase repeat business and also give you the chance to reach new customers. Give the new customer an exclusive reward, as well.
Consider making a referral program that scales depending on how many customers they attract. For example, have a tiered rewards list that bumps the customer up a level for every 5 referrals.
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8. Provide Personalized Product Recommendations
Using customer data and machine learning algorithms, you can provide personalized product recommendations to your customers based on their previous purchases and browsing history. Personalized product recommendations can increase repeat business for virtually any store.
There’s also evidence that personalization improves the overall customer experience, increases conversion rates, augments average order values, and decreases shopping cart abandonment.
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9. Use Multiple Payment Options
Customers may abandon a purchase because they can’t pay with their preferred payment option. While partnering with Visa and Mastercard is a good start, some customers may not be comfortable with providing their credit card details online, so they’ll choose eWallets instead.
eWallets, like PayPal and Google Pay, are safer because they further encrypt customer details. Giving your customers the option to use eWallets will make you popular in the community.
10. Build a Community
Building a community around your brand can increase customer loyalty and repeat business. Consider using social media, your website, webinars, guest posts, email marketing, or even in-person events to engage with your customers and build a strong relationship with them.
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The Bottom Lines-Encourage repeat business
Ultimately, building a community makes you more authentic and trustworthy. Remember that customers prefer to buy from a brand that has personality rather than a faceless corporation.
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