Most eCommerce vendors market on a number of channels including text and social media, so it’s easy to underestimate the importance of email marketing. A strong email campaign drives engagement and sales while keeping your customers interested in your brand over a long period of time.
Email subscription widgets can significantly improve your sign-up rate and provide high levels of organic growth for your list. This article will cover the basic widgets along with other strategies for attracting new subscribers.
Email Subscription Widgets
You might not think your sign-up page is that important, but using different sign-up forms will catch your audience’s eye and make them more likely to subscribe. These are a few of the most effective sign-up options.
1. Opt-in Forms
An opt-in form is a standard tool for eCommerce businesses, and it’s easy to include on your eCommerce store. There’s no downside to including an opt-in form, but you might also want to supplement it with more dynamic sign-up content.
If you use an opt-in form, try to make it visually clear and large enough to draw attention from the rest of the page. Adding an opt-in form to your page can immediately increase sign-up rates and turn first-time visitors into loyal customers.
Some users will take initiative and use your opt-in form to sign up, but others will look past it without thinking twice. A pop-up calls attention to your subscription form and has a significantly higher sign-up rate than the typical opt-in form.
With the right marketing automation tool, you can even set pop-ups to appear after each user spends a given amount of time on the site or in response to other triggers. For example, you could have the sign-up form pop up once a reader has visited at least three of your web pages, giving them a chance to learn about your brand before thinking about signing up for more.
Exit-intent pop-ups are an increasingly popular approach that often leads to better results than other pop-up workflows. These pop-ups are designed to display when a user appears to be leaving your site, giving them a chance to reconsider.
Many customers leave a website after seeing unexpected shipping costs, so offering free shipping in an exit-intent pop-up can substantially decrease your checkout abandonment rate. This is one of the most engaging and dynamic options for eCommerce marketers.
3. Landing Pages
Like a pop-up, an effective landing page is entirely focused on driving subscriptions. Rather than being one element in a larger web page, landing pages only contain a sign-up form and work perfectly with promotional offers.
If you’re providing limited-time free shipping, for example, require new users to subscribe to your page in order to unlock the offer. Once they’re on your list, you’ll be able to send them a steady stream of emails to keep them engaged with your brand.
Landing pages are the most effective of all sign-up forms, so consider implementing them as soon as possible. Their sign-up rate is nearly five times better as pop-ups and more than twenty times higher than sign-up boxes.
Other List-building Strategies
In addition to sign-up widgets, there are a number of other strategies you can use to update your approach to lead generation and grow your email list. These ideas are easy to implement with most marketing automation applications.
1. Lead Magnets
Many eCommerce businesses struggle to generate conversions on first-time users, and a lead magnet is a great way to demonstrate your brand’s value while adding to your email list.
Lead magnets are resources like guides and e-books offered in exchange for joining your list. You can add lead magnets to a pop-up or landing page to further increase conversions.
2. Referral Programs
Referrals are one of the main ways businesses of all kind generate new leads. You can add incentives to the referral process by providing exclusive offers to both the existing and new customer.
Start with a small discount or free shipping for your first referral program. Users who recommend your business are essentially providing free word of mouth advertising, making them an incredibly valuable resource when leveraged effectively.
Giveaways are another way to promote your email list and reach out to customers who wouldn’t otherwise hear about your brand. The cost of a giveaway prize is almost nothing compared to the benefits you’ll receive in free marketing and traffic.
An effective giveaway can generate large numbers of leads through social media shares. Users won’t want to let their friends miss out on the prize, and you can even offer additional entries for each referral.
4. Offline Opportunities
Ecommerce businesses find most of their email leads online, but you can also add to your list by marketing offline. Print business cards and exchange them with people you meet who might be interested in your products.
If you have a physical store location, let customers add their email to your list at the point of sale. These leads cost nothing at all and are more likely to convert again than the average online reader. Don’t underestimate the value of offline leads for eCommerce businesses.
Final Thoughts On Email Subscription Widgets
Many eCommerce vendors overlook the importance of email marketing, but email subscription widgets are still a critical element to building your list and creating effective campaigns. Keep these tips in mind to update your email marketing practices for 2019 and generate more leads at a lower cost.