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5 Tips From Elementor Website Builder to Spruce Up Your Webshop in 2026
Competition in e-commerce keeps getting tighter, and the gap between stores that update their design and those that don’t is widening. Elementor, a leading drag-and-drop free WordPress website builder, shares five tips on how online stores can perk up their web presence to achieve better aesthetics and usability while enticing customers and keeping up with what online shoppers expect in 2026.
Spruce Up Your Webshop
1. Embody inclusivity
Inclusiveness is often associated with web accessibility, which is about providing opportunities for everyone, particularly those with disabilities, to experience the benefits of the internet. However, in web design, inclusivity can be broader and include sociopolitical, cultural, and personal preference considerations.
“Inclusive design affects every step of a website design process, from strategic decision making regarding the website target audience, to its tone of voice, and personalization, as well as defining the graphic language of your brand to accommodate all genders, viewpoints, experiences, and situations,” Elementor’s Shany Dvora points out in a blog post.
Online stores can benefit from designs, color schemes, and themes that are not associated with a certain gender, sociopolitical, or cultural bias. It is preferable to avoid anything that can be construed as divisive or geared towards a specific audience. Use images, illustrations, avatars, and other web elements that are neutral or diversity-promoting.
2. Let visitors swipe left or right
In the age of smartphones and mobile web-enabled devices, the conventional vertical scrolling format of virtually all websites can feel routine. If you want to offer something noticeably different, consider horizontal scrolling for your site.
This is an excellent idea especially for those who use their mobile phones to access websites. Phone screens are getting taller, and swiping left and right can be easier for most mobile device users when going over product catalogs and customer images in the feedback section.
It is important to strategically design and position the navigation elements when doing sideways navigation. Since it is not something most internet users are accustomed to, it is easy for them to find site navigation confusing. This can drive away potential customers. When done right, though, it can leave a fresh and impactful impression.
Putting an obvious scroll bar at the bottom of a site to indicate horizontal scrolling can be unsightly. It is better to use arrows or navigation buttons and breadcrumbs to indicate the position of the currently viewed page within the site.
3. Try scrollytelling
While Elementor considers horizontal scrolling a fresh idea, it does not mean that vertical scrolling should be abandoned. Webshops can put a new spin on vertical scrolling with scrollytelling. Elementor describes this as an “increasingly popular way to leverage a digital interface and convey an intricate story.”
Webshop owners can be creative to attract more customers and make their stores stand out. Webshops can present promos, vouchers, and other important information in an engaging manner through scrollytelling. Instead of putting everything on the topmost page, the site can tease visitors to scroll down to see more useful information.
For example, discount codes do not have to be shown immediately at the top. A question or call to action can be presented up high, with the answer shown below. This helps increase the time visitors spend on a page and gives them more opportunities to discover other products. Scrollytelling creates a more engaging experience that encourages customers to explore more of a site.
4. Delight customers with Delight
“Delight” is an approach in web design that has become a staple in creating good user experiences. Essentially, it is something that makes a visitor smile and come back for more. There are no specific parameters for it, but it suggests a combination of responsiveness, ease of use, and the occasional graphics-based features that users may not have expected but found pleasant and memorable.
Take the case of the Airbnb website. It may look plain and simple, but the features added to it help define the kind of experience the company wants to create. The map tagging feature, trip inspiration guides, travel blogs, and guided search create a delightful experience for a traveler looking for accommodations.
Elementor says there are two forms of delight design: surface delights and deep delights. The former is about the use of tactile transitions, gesture navigation, animations, and sound elements. The latter is about providing users a sense of reliability, excellent usability, functionality, and pleasure. Deep delights entail good page optimization to make sure the site loads quickly and navigation is smooth and seamless.
Delightful web design focuses on the customer experience to ensure glitch-free shopping and encourage customers to spread the word about the great experience they have had.
5. Use kinetic typography
A picture paints a thousand words, but words convey clearer and more focused messages. As webshops compete for customer attention and prioritize fast-loading pages, a graphics-heavy route may not always be the best approach.
With the advances in web technology, it is now possible to animate texts in a variety of interesting ways without drawing too many resources or complicating web design. It would be a waste not to take advantage of this to spruce up a webshop and capture customer attention, set a tone, or emphasize important segments of a site.
Towards creative efficiency
The increased competition in the online commerce space calls for efficiency to maximize the use of resources. It also requires top-notch creativity for online stores to stand out and convert more visitors into customers. The tips above will create significant improvements for online shops ready to move beyond convention.
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