The Global eCommerce Data Analytics Software Market will reach a Million USD by 2021, with a CAGR of over 54%. This growth will be attributed to the increasing sales of products and the growing need for complex data, such as customer addresses and order tracking information. Besides these, the demand for E-commerce analytics will also rise due to the increased lack of inventory information and boosted online transactions. The report will help you make an informed decision and identify the best opportunities in the market.
What is E-Commerce Analytics Software?
An eCommerce analytics tool tracks various metrics, from monthly revenue to high-value items. It provides information about customer preferences, trends, and information about buying stages. It also allows you to drill down into customer feedback and integrate it with a wide range of popular eCommerce platforms and apps. This article will explore the benefits and limitations of e-commerce analytics tools. Let’s dive into some of the most common types and how they help online retailers.
Crazy Egg is an eCommerce analytics software focusing on user experience, and it offers simple dashboards for non-analytics to see their online store’s data. They also provide A/B testing, scroll maps, and heat maps to test new marketing strategies. Ultimately, these tools are designed to help your company become future-proof, with no need for expensive data scientists. In addition, they allow you to customize the software according to your specific business needs, which is an essential factor.
When choosing an e-commerce analytics tool, it’s essential to look for a flexible and intuitive interface. You don’t want to be struggling with a complex interface or a programming background. Furthermore, you want a program that offers ready-to-use insights and a platform that makes sharing data easy.
Top 10 eCommerce Analytics Software
Below listed are some of the best eCommerce Analytics Software. Keep on reading to learn more about this softwares:
1. Mixpanel
If you are looking for comprehensive e-commerce analytics software, you should consider using Mixpanel. This solution is designed for teams trying to understand consumer behavior and build digital products. It uses event tracking, which is a flexible approach to organizing data. In addition to tracking events, it can help you identify which popular features and which ones aren’t. It can also help you create funnels, which can help you better understand what content is most relevant to your audience.
The software allows you to measure the health of your accounts and the activities of your customers. It can help you track customer loyalty and retention rates, and it will enable you to identify those who are more likely to buy your products. It can help you make marketing and sales decisions that focus on your customer base. Another feature is that it allows you to share your dashboard with non-Mixpanel users, making it even easier to see what is going on with your customers. Moreover, the dashboard will enable you to view the real-time actions of your users. You can easily categorize activities and events for each of your cohorts.
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2. Edrone
The drone eCommerce analytics software can turn your store into an automated sales machine. Its powerful data analysis capabilities allow you to see where your sales fall short and identify opportunities to improve. Its features are simple yet offer the same functionality as other, more complex tools. To learn more, read our review of the drone. This software can help you turn your online store into a revenue-generating machine.
The first feature is its ability to process large amounts of data. It can analyze visitor behavior and determine the profitability of website elements. It integrates with Google Analytics, Google Big Query, and Google Analytics. Its downside is its high cost and lack of functionality. Its most significant advantage is the price. The drone eCommerce analytics software is free, so there’s no reason not to try it out.
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3. Heap
Heap eCommerce Analytics Software provides real-time, actionable analytics to help businesses increase revenue and delight customers. It supports various business models, including e-commerce, mobile, and social as a feature-rich analytics platform. Without tracking codes, it tracks data from multiple sources, including customer interactions, transactions, clicks, emails, and submissions. With this software, businesses can quickly identify what makes their visitors convert and how to improve their experience.
Heap provides a user-friendly interface to help eCommerce analysts and product managers identify hidden insights. The software’s built-in integrations combine transactional data with user behaviors to create custom reports of customer lifetime value. The Heap Connect feature automatically sends organized behavioral data to storage. It also offers premium consulting and integration services. Users of Heap can expect 574 G2 reviews. Amplitude’s customer-oriented design makes it easy to customize dashboards.
4. OWOX BI
With OWOX BI, you no longer need a team of analysts to analyze your marketing data. The software allows you to group your costs by source, user, and landing page and then analyze the information in various ways. With this powerful tool, you can create marketing reports without SQL knowledge. With the help of OWOX BI, you can easily create custom reports to meet your specific business needs.
OWOX BI’s advanced analytics capabilities are ideal for all levels of marketing analysis. It crunches all of your data and produces a variety of comprehensive reports. The software also provides valuable metrics, giving you an in-depth understanding of what works and what doesn’t. The flexible and user-friendly interface makes it easy to use for any business size. This software will help you save time and money.
5. Woopra
Woopra eCommerce Analytics Software is an all-in-one analytics solution for online retailers. It provides a comprehensive list of metrics and reports, which allow you to understand and optimize your business. In addition to the standard information, Woopra also has custom action tracking capabilities. Users can create their custom actions, and Woopra will aggregate those data into a custom report easily shared with other team members.
Woopra is an eCommerce analytics software that tracks and displays customer purchase time and abandonment rate. Its insights allow you to understand why a customer leaves a cart without completing a purchase. Its free plan has limited features, while the pro version offers more. For an eCommerce store, Woopra is an excellent choice. However, if you are not interested in using the free version, you should know that it has limited functionality.
6. Bluecore
While there are many benefits to using Bluecore eCommerce Analytics Software, there are also several things that you need to be aware of before buying it. Among these is the high price tag. The price of Bluecore is not listed on the website, but you can contact them for a quote. Moreover, there are not many integrations available for the product, so you’ll have to make do with an email report. Despite the high cost of Bluecore, it’s worth considering its numerous advantages.
Bluecore’s data platform is flexible enough to support large and small markets. It allows you to launch cross-channel programs and meet individual customer needs quickly. Moreover, you’ll be able to segment your product catalog and behavioral data. With its powerful features, you’ll be able to send dynamic emails. It will boost your sales and profits. By analyzing your data and launching a cross-channel program in hours, you can easily see what your customers want and need.
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7. Dataweave
If you are a business owner, you need an eCommerce analytics tool that will give you a clear picture of what is driving sales. By using these tools, you will better understand what is working and what isn’t. This information will be vital to your business decision-making and help you improve your online presence and remain competitive. The following article will give you an overview of some of the best eCommerce analytics software available today.
Crazy Egg is a performance-tracking software that analyzes customer behavior across campaigns, target audiences, and product categories. This software is beneficial for businesses with a large number of products. Unlike most other analytics tools, this one allows you to collect data from your desktop and convert it to actionable information. Its interface is a bit complicated, and you may find it challenging to interpret the data accurately. This software is also lacking some essential features.
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8. Brandquad- eCommerce Data Analytics Software
Brandquad is an all-in-one e-commerce analytics platform that powers product content syndication across a distributed commerce ecosystem. It offers 6P e-commerce insights and actionable analytics to help you increase sales. To learn more about Brandquad, read this brief overview. This e-commerce software will revolutionize the way you manage your product content. It enables you to manage your content from an end-to-end perspective.
Founded in 2010, Brandquad aims to connect brands, manufacturers, and retail partners through its product content management system. The brand analytics software helps retailers automate product marketing systems on their websites. It also provides research and audit tools. It cooperates with many Russian online retailers and can automatically share data with them. And also allows you to see what products are available on store shelves and how often they are bought. Its e-commerce analytics feature is a great way to improve your marketing strategy and increase sales.
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9. Segmentify- eCommerce Data Analytics Software
The Segmentify e-commerce analytics software can provide comprehensive analytics for your online store. The platform is easy to use, but its features are limited. It doesn’t have API integrations, but you can easily integrate with other eCommerce platforms with just a single line of code. It offers a large variety of options for personalizing content. Its UI/UX is simple and easy to customize. It has an excellent customer support team, and you can even get a quote based on your specific needs.
Segmentify is a recommendation engine for eCommerce websites. The software allows your customers to customize products and experiences, boosting your eCommerce revenue by 20%. The powerful tools in this eCommerce analytics software will enable you to analyze each visitor’s buying behavior and allocate marketing budgets. The platform can also help you monitor trends, which can help you make informed business decisions. In addition, the Segmentify e-commerce analytics software comes with a free trial period, so you can evaluate the product before committing to a long-term contract.
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10. Kissmetrics
Kissmetrics eCommerce Analytics Software is an advanced solution for e-commerce analytics. This platform provides comprehensive data tracking and a variety of actionable insights. This software can help increase customer acquisition and retention rates by providing detailed data on customer behavior and buying patterns. In addition, Kissmetrics gives businesses the ability to analyze their competitors’ performance, making them more profitable and efficient. It is also easy to use for teams of any size.
With Kissmetrics, eCommerce brands can easily track how customers behave on their websites and increase conversions. The eCommerce analytics software integrates with Shopify, SendGrid, and Carvana. It also offers a BIg Data processing solution that combines eCommerce performance analytics for a specific site with predictive eCommerce for the global market. It enables online marketers to understand how to improve their sales and optimize their marketing strategies accordingly.
The Bottom Line of eCommerce Data Analytics Software
eCommerce Data Analytics Software is a powerful tool used by digital marketers to track, measure, and report data on the business. These tools track online purchases, conversion rates, and ROI. They also provide actionable metrics to help companies grow. Marketing attribution reports can show how effective an ad campaign or website is, which can be used to tweak promotional strategies or advertising campaigns. If you want to know if an ad is successful, the data collected can help you determine whether it works.
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