Even though eCommerce content marketing is tough to get right, the result can be incredible. It is one of the most versatile marketing techniques and is as useful for eCommerce. Additionally, eCommerce content marketing is a great way to raise brand awareness, build trust and make sales. When you make a perfect strategy you will stand apart from run-of-the-mill brands that post forgettable stuff. Your web presence will be memorable and more needs in your space. Let’s explore nine examples to inspire you about exactly what great eCommerce content marketing looks like.
What is content marketing?
It is focused on creating high-quality, original content that attracts and interests your target audience. Content marketing is a form of non-interruption marketing that involves communicating with potential customers. It provides information that entertains or informs your audience. Content Marketing is being used by everyone from small business owners to the largest eCommerce retailers.
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Why does eCommerce need a content marketing
Content should be an essential part of your marketing strategy no matter the product you are selling. When you create and share valuable, free content, it builds trust with potential buyers. Additionally, it keeps customers engaged, giving them something to share on social media. It helps you attract and convert potential business prospects and turn them into loyal customers.
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Below we discussed 9 eCommerce content examples to inspire your marketing campaign.
1. Studio McGee
Studio McGee is an interior design brand that also sells its line of home goods. This brand manages to combine product links with written content in a none sales, totally helpful way. They focus on helping you create beautiful rooms in your home with inspiration from their design. Even though it is a tough balancing act but Studio McGee manages with confidence. On the other hand, the product links don’t scream at you, they gently nudge. However, the beautiful product photography certainly does not hurt.
2. Bark Box
This eCommerce content brand is every pup’s favorite subscription. It comes with a monthly subscription box for dogs that comes filled with toys and treats. It also has a great content marketing strategy. You can check out their content hub, Bark post for news on fresh and trending products. Also, fun blogs that bring dog lovers straight to their virtual doorstep. It also allows dog lovers to personalize their dog’s monthly subscription boxes based on their dog’s needs.
3. Lush-eCommerce content Marketing
It is a handmade cosmetics brand that takes great pride in its products. It reflects on their website as well. This brand takes its eCommerce content very seriously. Also, they have ingrained content creation in every aspect of their online presence and marketing strategy. Lush has detailed product pages on their eCommerce site for every single one of their products. Also, they sell each product like a unique experience in itself. Additionally, they have beautiful product images, creative crafted products description on their product pages, and even a list of ingredients. Lush provides customer reviews and ratings for all their products to provide social proof and encourage more purchases.
4. Almanac- eCommerce content Marketing
The annual magazine The Old Farmer’s Almanac is the longest-running publication in North America. Almanac also sells cookbooks, calendars, gardening guides, and more. It also has an online presence, almanac.com, complete with a full roster of content on gardening, weather, and food. Their growing guides and impressive and exhaustive. It gives you all the info you need on growing just about anything under the sun. Additionally, the content here offers a doorway to their extensive library of books and guides for purchase.
5. Patagonia
It is a retailer specializing in eCommerce content marketing that is more story-focused. Additionally, You might expect to find articles about how to gear up and get into nature and outdoor sports. You will find thoughtful pieces on the conversation, nature, and the culture surrounding outdoor advertising. This brand knows its earth-conscious nature-loving audience well, and its content reflects that.
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6. Artifact Uprising
Artifact Uprising is a print design and photography expert selling photo books and other printable, commemorative gifts. The content marketing of Artifact Uprising reflects that expertise perfectly. On the other hand, their content taps into the art of creatively capturing memories that fit their audience.
7. Grammarly
To help your text stay clean and clear of errors, you may rely on the Grammarly app. Additionally, you can count on the Grammarly blog for comprehensive writing advice, how-to’s, and grammar tips. On the other hand, Grammarly’s content is all about helping you write your best. It is also keyword-focused to bring in those people searching Google for writing answers.
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8. Book of the Month
It is a book subscription service that features five curated new reads for users to choose from each month. Additionally, their content marketing is centered on reading and choosing just the right book. You can check out the custom flowchart that helps you pick out your next read based on various scenarios. This could also lead you to their monthly selections.
9. Food52
It is a hub for food, recipes, home, the kitchen, and eating. It also sells home goods, kitchen supplies, furniture, pantry staples. Also, anything else you need for your next dinner party or weeknight cooking shenanigans. Food52 focuses on food and topics that are as broad as that word entails. However, the content runs the gamut from complete guides on cooking with certain spices to news about the latest products. Even though the site is sprawling, the content is great no matter where you turn.
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Final thoughts of eCommerce content Marketing
You can say that eCommerce content marketing needs just a few elements to work. Like, great writing that is engaging and interested to read, deep knowledge of your audience-focused topics, and smart use of SEO. Also, eCommerce content marketing should be strong CTAs to encourage your audience to act on trust built as they consumed your content.
So these things should be spelled out in clear terms within a brand content marketing strategy. on the other hand, it is the overall map to getting results from control. Also, it should never be underestimated or ignored.
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