No matter what industry you’re in, it’s important to know that your customers are already online. They’re searching for businesses just like yours and getting to them before your competitors are imperative. The best way to do this is to make your website appeal to search engines. After all, that’s exactly where every user’s journey begins. SEO has played a huge role in the business world over the past decade and will continue to do the same in 2021. If you can’t decide whether investing in it is a good idea, here’s why small businesses need SEO in 2022.
More organic traffic
There are almost 4.5 billion people on the web and 93 per cent of their online activities start on a search engine. They make 40,000 searches every second and 3.5 billion searches a day. This means there’s plenty of opportunity for your small business to be found online and it’s all about how well you manage to rank on search engine result pages. Get everything right and you can expect most of the users who are searching for the product or service you offer to access your website and look around. Organic traffic is the best kind of traffic and taking every chance you have to increase it is a good idea.
Building trust and credibility
There are plenty of Hong Kong-based businesses online, meaning that users can choose between multiple companies every time they want to buy something. They’re most likely to turn to an organization they feel can be trusted. Ranking well on search engines shows that you care about your web presence and automatically makes your company more trustworthy. When your website ranks well and offers informative content to your customers, you can be assured they’ll feel comfortable buying from you and entrusting you with their money. This is especially important when selling online as customers can’t hold the product in their hands before making a purchase.
Better user experience
Most business owners want better rankings and increased visibility but they fail to understand that optimal user experience is a huge part of getting there. Algorithms that Google and other search engines use prefer websites with favourable user experience, making it a pivotal element to a website’s success. This means that by optimizing your website for user experience, your rankings will increase significantly. Luckily, there are experts who offer SEO services and can help you design a site that’s both search engine- and user-friendly. Of course, it’s no secret customers also love easy-to-use websites and you’ll make people more likely to stick around while boosting your SEO rankings.
A long-term investment
As mentioned earlier, SEO has been extremely popular in the 2010s and there’s no doubt the trend will continue in the 2021. This makes now the perfect time to invest in it and make your website rank well on search engine result pages. Moreover, SEO can show immediate results but it’s also guaranteed to make an impact that lasts for years. As long as people continue to turn to search engines as soon as they come online, you’ll want your business to be there and make it easy for them to find you. Also, the more time, money, and effort you put into it, the better your results will be.
Brings impressive ROI
Taking your SEO game to the next level requires you to spend money. All the best things do, right? However, the costs involved are relatively low considering how much your company can benefit from it. In the grand scheme of things, you can expect the payoff to be considered in terms of your company’s benefit. This means that investing in SEO can lead to an impressive ROI, which is exactly what small businesses should aim at. Therefore, investing in SEO is no longer seen as just a marketing cost but a true investment for businesses.
Having an SEO strategy has never been more important for both large companies and small businesses. Search engines play a crucial role in the business world and without having them favour your website, succeeding is almost impossible. Therefore, if you don’t already have an SEO strategy for your small business, following the examples set by other businesses in Hong Kong and launching one in 2022 is a great idea.
Also, read” Here’s Why Your Business Needs to Invest in SEO