It’s time to get on board with responsive web design or get left in the dust. How often have you tried to check out a website on your phone, only to be met with a zoomed-in, low-resolution experience? The growing number of mobile internet users has increased the pressure on website developers to meet the needs of their audience.
But what is “responsive web design” exactly?
The name “responsive web design” is not hyperbole. This is the answer to the problem of users expecting websites to appear beautiful on any device. The site’s layout changes depending on the user’s preferred device, as it automatically adjusts for screen size and resolution. The days of having separate mobile and desktop versions of a website are over; instead, you should have one that automatically adjusts to the user’s screen size and orientation.
Why should you use a responsive web design?
Mobile internet use has been rising, but many websites are still not designed with mobile access. Screen real estate on mobile devices is typically limited, necessitating a new strategy for content presentation. 67 percent more individuals are likely to purchase from a mobile-friendly site, says Google.
It is crucial to ensure your website is responsive because 61% are willing to quit if they can’t locate what they’re looking for. The more time customers spend on your site due to your efforts to make it intuitive and straightforward to use, the more likely you are to make a sale.
What are the Benefits of Using Responsive Web Design for Your Business?
1. Google’s recommendation
Google has stated that responsive web design will aid in search engine optimization. Google likes this since it simplifies crawling and indexing your domain’s content (because all URLs remain the same). And as you probably already know, Google places a premium on user-friendliness when determining search engine rankings.
2. User experience is crucial- Needs Responsive Web Design
If a visitor arrives at your website via a mobile device and is frustrated because they cannot find what they need, Google Think Insights for smartphones and tablets reports that you have a problem.
Therefore, you should expect a whopping 71% bounce rate from your website visitors. On the other side, if consumers can quickly navigate your site and obtain the information they need, they are 59% more likely to become customers.
3. Increased mobile usage
You’ve all upgraded to smartphones, and mobile users now account for approximately 60% of all internet traffic. Nowadays, there are more cell phones than people on Earth. More and more people are accessing the Internet through their mobile devices, increasing the likelihood of becoming paying customers.
There will be fewer prospects for your brand and more traffic to competitors’ websites if users have a negative experience when browsing and interacting with your website.
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4. Mobile shopping is on the rise
Online shopping is more convenient than going to the store, and it’s even more relaxing when you can do it from the comfort of your couch while watching TV. Nearly eighty percent of consumers say they frequently use their smartphones for internet shopping. And these days, 70% of holiday buyers use their mobile devices to do their shopping. Products and services that are not easily accessible on mobile devices will not generate as much interest.
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5. Reach the end of the corner
Use responsive web design to connect with users even if they don’t have access to a high-end computer. You can benefit from sensitive web design; please satisfy all people trying to find you. This is a great way to attract more people to your website. In addition, it aids in climbing the Google rankings.
6. Reduce Maintenance Costs
If you contract a professional web design firm, they will make a mobile and desktop version of your site. Because of this, upgrading both versions took longer and cost more in general. The time and effort required to maintain a website can be significantly reduced if a responsive design is used.
Building separate versions of your website for desktop and mobile users is a double-edged sword. Due to this, maintaining your website will take more time, and you will need to create two different plans for things like marketing and SEO, effectively doubling the expense.
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7. Local search rankings improved
Google has previously stated that mobile-friendly and responsive web design will boost your SEO. This is crucial for national chains and mom-and-pop shops because it improves a website’s search engine ranks.
8. Saves money and time- Needs Responsive Web Design
One significant benefit of using a responsive layout is the money and time it can save. It will save you time and money because you won’t have to pay a designer to make a separate mobile phone and website.
Having only one website to maintain and update is cheaper than maintaining two, saving you a ton of cash that can be used toward other marketing initiatives like search engine optimization.
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9. Sharing on social media has a more significant effect
Only one URL from your site can be used to post to social media. No matter what device you use to access the Internet (mobile, tablet, or desktop), the available content is legible and straightforward to navigate. Negatively affecting SEO is social exclusion, and diluting the response is having many copies of the same website.
10. Sites that are mobile-friendly load faster
One of those adages that goes something like “slow and steady wins the race” is true. However, the Internet’s robust security and slow speeds mean that you will eventually perish in today’s high-tech environment. Users of mobile devices like smartphones and tablets expect instant gratification when searching the web.
Websites optimized for mobile devices always load significantly more quickly than those optimized for desktop computers. If people wait too long to get into your site, they are more likely to get side-tracked and leave. Having a responsive website is crucial at this point.
Conclusion of Needs Responsive Web Design
There will be plenty more tests for responsive web design in future years. In light of the incredible rate at which technology is progressing, the advent of VR goggles and AR games presents new hurdles for programmers.
Hopefully, you can understand the importance of a responsive web design. Those perks will unquestionably enhance your users’ satisfaction.
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