Hey Guys, Today we are going to make learning about the smart ecommerce email marketing. So, this article is for you know any established or new eCommerce brand and regardless of which platform you’re using as long as you’re using one of the major ones. But before that let us understand about email marketing-
What is Email Marketing?
Email marketing is a way to reach consumers directly via electronic mail. Unlike spam, direct email marketing reaches those interested in your business’ area of expertise.
If you are a marketer, then Email Marketing must be your most-liked tool. An email is a great and convenient way to communicate with your customers.
If you want to generate leads through your email marketing, get your readers to open your emails, and click through on them, it is necessary for you to optimize your email marketing campaign. But If you leave everything for automation tools, it can even fail your campaigns.
Why is it Important?
It is necessary for you to understand why email marketing is important to you.
As you already know there are several other digital marketing strategies evolved these days.
If you are creating a strong email marketing campaign it helps you to reach and connect with your Customers in a personalized way and increases sales at an affordable cost. Email marketing is more effective than social media. It is cost effective. Email marketing gives your business a new reach and ability to reach customers easier.
When it comes to email marketing campaigns, the first and foremost question every marketer searches is “ How do I optimize my poor Email Marketing Campaigns?”
Whether you’re just getting started with your email marketing strategy, or you’ve been doing it for years, there are successful components for an effective email marketing campaign strategies that you should always be looking to optimize in every single email you send. Let’s take a look at each one.
The first impression is the last impression
As you must be cleared about the headline so, it necessary you to impress your customers by sending Welcome emails thank the subscribers for subscribing. Give them discount coupons which stick them to your brand.
Personalization is necessary
Every human being should be treated wisely. I think everyone needs respects. When it comes to your customers, you have to treat them as if they are God to you. Well, readers know very well that email campaigns are sent out of the crowd, but they never like if they are treated like just another name on your list. When collecting emails from customers and clients, always try to get as much additional information as you can, such as their names, age, addresses, interests, the day they signed up, their first purchase and social media information. By this, your readers will come to know how closely you know them.
When you are composing the email for your target customers, always try to personalize each message. For example, if you customize the “To” field, the reader can receive a message that says, “Dear Miley,” instead of an impersonal, “Dear Customer.” These little change in your message can take your email marketing long way.
Less text, more Call-to-action
If you want to run a successful email marketing campaign then Call-to-action is necessary for your email. In today’s busy life, no one has time to time to take a long route, everyone is more interested in shortcuts. So do your customers. They are more interested in opening up your email, giving a quick view to it, and decide within just a few seconds whether to delete it or click through.
That is why it is essential for you to cut- down long text, and make your text short, crisp, interesting and to the point. You need to make sure that your body copy conveys what your offer is and why it’s valuable.
Finally, a great way to optimize your call-to-action is actually to include multiple links and buttons throughout your email that all direct to the same landing page. Well, how many times were the links in the email you sent clicked? If a lot of target customers are opening your emails, but not clicking the links, this means that you are good at generating interest, but need to work little more on making your content more compelling.
Invest in a recommendation engine
The eCommerce business flourishes with customized proposals in light of the buying history of your subscribers. By putting resources into a proposal motor, you can naturally send your clients applicable recommendations in light of items they’ve acquired, or even just viewed.
Try to wake up your subscribes
It is necessary for you to wake up your sleepy and inactive subscribers by making them remind that they haven’t purchased from your site in a long time. You miss them and hope they’ll be back! so by giving offers going on the particular products so that they get influenced to buy it.
Finally, use a third email to let them know that if they don’t take action you’ll assume they’d prefer to be removed from your list.
Create a high-performing cart rejection email
While tackling cart abandonment it is necessary for you to study the different behavioral patterns of your customers and create multiple cart abandonment emails that speak to each individual reason. Time and frequency matters the most-
Always try to send the first email within 60 minutes
Now the second email with has to send within 24 hours. So, that the customer’s product is on demand and forces them to buy it.
The third email can be sent within 3 -5 days the chances of conversion are low by this time, but you can make one last effort!
I hope that I’m clear with all the points I have discussed above for ecommerce email marketing campaign optimization. Now, for the beginners, I think this article is best to start your first e-commerce email marketing campaign. For those who have already started their campaign must revisit these points and make sure they are following them. An amazing Email Marketing Campaign will surely bring you the best results.