Writing a case study presentation might just be the toughest part of your project. A case study presentation is the most important part where you present your insights and analysis of the company.
It needs to be presented at a conference or seminar where you want to present it. Since there are several things involved, the difficulty level is raised high. But with these simple tips, read on and learn how to write your case study presentation perfectly!
Tips for Making a Case Study Presentation
1. Come Up With an Attention-Catching Title
Whatever topic you choose for your study, it should be interesting, unique, and catchy. People might see your presentation but they will not read it if the title doesn’t catch their attention. Make sure you go over this one before presenting it in front of people who are interested in your topic.
2. Focus on The Subject
Remember that it is not about you; it’s about the subject matter, so put yourself into the third person, or write as if someone else wrote it. Even though you’ve done all this research and spent hours upon hours getting to know your subject better than anyone, never assume that the audience is familiar with your subject. It’s up to you, as a case study presenter, to make sure everyone understands what your presentation is about.
3. Numbers Over Words
When selecting points to validate or prove your statements, remember that numbers speak louder than words. Use them liberally throughout your case study presentation.
For shorter texts, a bulleted list might be the best way to go. If you have a lot of text, however, consider adding some headings and subheadings to help break up large chunks of information.
If your data is from a series of surveys or polls, include these in your article/presentation. This helps your audience put a face and name to the statistics you’re quoting and allows them to be the judge on whether or not those figures seem accurate.
4. Make The Info Less Overwhelming
Most readers don’t care about how long it takes you to research your case studies, so just get down to business quickly. It’s okay if they know that you had to work hard to get the information, but they’ll respect you more if you just present it without wasting time.
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If your case study research is very long, consider including a table of contents, an infographic, or an executive summary so that your audience can easily navigate through what you have included. Also, include a ‘conclusion’ section to summarize everything for them by either restating what you’ve already said or proposing solutions to the issues that your case study presented.
You don’t need to mention your website or company on every page of your case study. Remember, this isn’t an advertisement but rather something you’ve put hours of time and energy into so the audience will appreciate the knowledge you’re sharing with them.
On the other hand, if there is information that would be beneficial for readers to know to fully understand your case study, go ahead and add it. For example, if you’re writing a case study format on how to better walk with crutches, add pictures on what they should and shouldn’t do (unless it’s too graphic or distracting).
5. Use Simpler Words
When choosing words to define what your subject is about, think of the ‘wisdom of the crowd’. This means that you should use words that are general enough for everyone to understand. For example, instead of ‘narcotics’, readers would rather see the word ‘drugs’ since it’s easier for them to imagine what they mean.
6. On Including Quoting and Sharing Data
If you are including quotes in your case study, make sure to use quotation marks. This is especially important if the entire passage was long and you had to split it up into paragraphs.
If you’re sharing some data, be sure to include your sources and case study examples. This will make it easier for readers to double-check the information and discover if there are any additional statistics out there that they would like to know about.
7. Be Creative
Don’t forget to have fun when writing your case study! There are different ways you can present the information, so keep that in mind while you’re doing your research and note-taking. You might find it easier to include some images or illustrations of what you’re talking about, for example.
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However, while it’s okay to break up your text with some color or images here and there, don’t do it too much. Remember that most people who would be reading your case study are business people with little time to spare, so they’ll appreciate it more if you keep the colors and images to a minimum.
If you need more creative options when making a case study template, Venngage is a great tool to start with.
Conclusion on Case Study Presentation
A case study presentation is a good way to present your findings on an issue or situation. With these tips, you can show how others have tried to solve this problem in the past, what possible explanations there are for these existing solutions, and why you chose the one you did much more easily.
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