Pushing traffic towards your website can be profitable for your business and there are various effective strategies to divert more audience to your business. Online purchasing by consumers has shown an uptrend compared to before as they are utilizing the internet more than ever to convey their buying choices, seek solutions, and carry out more brand engagements. This creates a greater opportunity to interact with users online and drive them to your portal.
Below are listed some of the tricks and guidelines to know how to make the maximum of your present traffic to create your brand and have them in your repository.
Google and various search engines tend to be highly selective with regard to the information to be shared with site owners. This makes it imperative for you to start operating with the accurate tools to take the keyword strategy to a new level. Keyword planning involves doing thorough keyword research and is your first step to devising an intelligent SEO strategy.
If you are not aware of what potential consumers are exploring on the net, then it is not possible to know that there are chances of your content to be read. Essentially, it also gets difficult to help site visitors online if there is no outreach. You can search for important long-tail keywords. Such longer keywords are made up of several words and have a particular intent like buying. Generally, the long-tail keywords are marked by less search on a monthly volume and also face minimum competition from different sites.
All such keywords can be segregated into silos and can be found out using professional software. Every category of keywords can turn into a possible new page on the portal. Two questions related to the analysis of your website traffic, namely the keywords that presently drive traffic towards the website and the pages on the site that gets the maximum attention can help to optimize the new website.
Later through Competitive analysis, you can gain insight into the way a competitor’s website is arranged with regard to architecture and design. You can know from the structure the SEO optimization of your competitor and the keywords on which they concentrate per page. A decisive question” What are the keywords used by my competitor?” requires to be answered in great detail.
Keyword planning is never really finished and is actually a never-ending process. Your website’s performance needs to be constantly monitored. Pages that are not performing well need to be changed (more content, more backlinks, a mix of both) or need to be optimized around a new focus keyword. The process of measuring and adapting is a continuous process. When you take the time to professionally approach keyword planning, you are much better prepared to design a content plan for your website. As such, you can offer quality content in a consistent manner. This is important from an SEO perspective.
Breadcrumbs comprise an essential part of every great website and are small navigational aids that inform people of their location on your website, but also assist Google to know the way your site is structured. To include these useful little pointers which are often positioned above the page on your website helps to show the users a way out and they no longer require to tap the back button.
There are some types of breadcrumbs that inform you about your location within a site structure and the number of steps needed to return back to the homepage. Generally placed at the top of a page, a breadcrumb is a small menu trail that displays the path to proceed from the current page back towards the homepage.
Among the website features that are preferred by Google is breadcrumbs and it is emphasizing the significance of breadcrumbs in every SEO concerned documents and manuals. Search engines utilize breadcrumbs to receive a better idea of the structuring of your website and also assist the user to navigate a site smoothly. Moreover, they promote more page visits by the users of a website prior to their leaving the site and help to decrease the bounce rate. Make it certain that breadcrumbs are visible and enabled for the users.
A site map is crucial for effective SEO practices, and it is SEO that produces traffic and brings revenue to the portal. A site map is generally an XML document, consisting of a list of pages on your site that is selected by you to inform Google and different search crawlers to index. Besides, it also provides information related to each page, including its creation and last modification, and its significance vis-a-vis different pages on your website.
Google generally utilizes the sitemap file as a lead to reach the pages present on your site – even when it decides to avoid indexing every page listed by you on the sitemap.
An HTML sitemap permits human users who have lost their way to locate a page on your website that is being searched by them. You should know that search engines reward websites that offer convenience in use and in many situations, you can upgrade your website ranking by enhancing the user experience. You can extend an improved user experience by utilizing an HTML sitemap. Google will not penalize you for a sitemap and that may aid your website. Having that detail, you can observe precisely as to why every portal seeking to rank high on Google needs a site map.
A site map belongs to those exclusive elements in SEO to which Google has given a huge nod. Generally, Google prefers to communicate with website owners in an unknown puzzle. But, for sitemaps, Google claims:
“If your site’s pages are properly linked, our web crawlers can usually discover most of your site. Even so, a sitemap can improve the crawling of your site, particularly if your site meets
one of the following criteria …” Further, in “the following criteria”, Google notes that sitemaps are beneficial for large sites, websites with plenty of content that lacks proper linking
New portals, sites containing informative media content. It becomes obvious that it is essential for a significant number of websites to possess a site map.
You can garner an array of advantages from applying visual content as it has become a resourceful tool for websites that desires to gain greater traffic. If you want to utilize visual content so that your monthly traffic skyrockets you can make use of collaborative creation like an awesome infographic or a video. Search for influencers related to your industry who would be ideal for co-promoting the infographic. Interact with them and request for co-promoting your visual content along with you. Mention to them that you will be adding a “Co-prepared by” segment below your infographic, where you also include the logo of their company if they prefer to co-promote the visual content with you. In this manner, they also stand to benefit from the visual collaboration with you as it would offer their brand higher online visibility.
One of the quickest ways to generate visual content is by utilizing screen captures. On finding something worthwhile online that illustrates your point in a compelling manner you can make a screenshot of that page. These screenshots compliment your website and substantiate your write-ups. Using Memes can also be used as visual content to augment page traffic since they captivate the attention of your audience. If utilized as a hook, memes conveniently define the mood and tone of your webpage, making the content more convenient to read and comprehend. Likewise, Videos also grows your sales, upgrades the reputation of your brand and bolsters your website traffic.
If you buy a premium WordPress theme that offers you greater functionality, features and design elements instead of spending on each individually helps to improve your visual impression. A meticulously chosen theme actually spells out the business success, offers you diverse variants and themes designed for exclusive purposes and makes your website appear original. Moreover, the range of interactive designs created by Premium themes enhances the user experience and gives the perfect feel and design.
Develop relationships with professionals and influential bloggers and invite them to post their content on your website. Influencers are individuals having a positive profile of credibility and genuineness in their specific niche. At times, guest blogs include a link to your website – in your author bio or content or both. This helps to push traffic from that portal towards yours. Look for publications and blogs that are high on demand and cover your niche. Remain attentive to such blogs that have active, interested audiences and write-ups that receive plenty of social media visibility. Certain blogs also contain guest blog submission regulations, which makes it necessary to watch that first.
In addition, you can also get influencers to showcase you in their mailing newsletter, send them free products and request them to publish a sincere review on their platforms. Try also to get featured in articles rounded up by influencers. Talk about influencers and professionals in your posts and share them the links as a “Hi, I had a little piece written about you!” – everyone admires free press and would get interested to share their networks.
Try out these strategies to push more traffic towards your websites and exterminate those that do not work out. Some of these strategies may be untapped, but it helps to figure out which might be suitable for your business and can be the best selling ideas to get you started. Whether you apply any one or a combination of them collectively you can change the manner in which your site attracts visitors. At last, you can finally move away from having to depend on traffic emanating from search engines only.