Most Important Social Media Marketing Statistics For 2024

Social Media Marketing Statistics

Over the past two decades, social media has emerged as a major promotional tool. Since a sizable percentage of the global population uses social media, your company must have a social media strategy that allows you to communicate effectively with this demographic.

Learn the strengths and weaknesses of different social media platforms, examine in depth the characteristics of your core audience, and obtain valuable insights into how people use each network. To help you maximize the return on investment (ROI) from your marketing efforts in 2022, we’ve gathered a comprehensive set of social media marketing statistics.

General Social Media Marketing Statistics

Social Media Marketing Statistics
Social Media Marketing Statistics

Social media usage continues to grow

  • As of 2018, more than 4.62 billion people worldwide were active social media users.
  • Since 2012, the popularity of social media has increased at a CAGR of 12%.
  • There were around 13.5 new social media users every second in 2021.
  • As much as 75% of the global population aged 13 and above are active social media users.
  • Over ninety-three percent of all adults who use the internet regularly have at least one social media account.
  • The majority of Americans, 72%, participate in social media.

Social media usage statistics

  • In all, people throughout the world spend about 2.27 hours every day on social media.
  • People spent an extra 2 minutes daily on social media in 2021, compared to 2020.
  • Social media usage is highest in Nigeria, the Philippines, and Ghana.
  • The Japanese, North Koreans, and Dutch are the world’s least active social media users.
  • With an average of 2 hours and 14 minutes per day, Americans spend less time on social media than the rest of the globe.
  • The typical user logs into 7.5 different social networking sites in a single month.
  • Males between the ages of 20 and 29 are the most active social media users.
  • Women between the ages of 16 and 24 are the most active social media users, spending an average of 3 hours and 18 minutes daily engaged in this activity.
  • The most common reasons people log onto their favorite social networks are to catch up with old friends, discover new ones, and get their daily news.

Social media advertising statistics

  • It is anticipated that by 2022, social media advertising will have generated over $173 million.
  • Spending on online video advertisements is expected to rise by 20.1% to $24.35 billion in 2022.
  • In 2022, advertisers will shell out over $134 billion on social media, a 17% yearly rise from the previous year.
  • Fifty-two percent of social media users think they are more likely to interact with advertisements and sponsored material on a network that respects their privacy and data.

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Facebook Statistics

Social Media Marketing Statistics
Social Media Marketing Statistics
  • About 1.8 billion people use Facebook every day.
  • In addition, it has almost twice as many active users every month.
  • According to data provided by HubSpot, India has the most extensive Facebook user base of any country.
  • As of January 2021, there were around 350 million users. After that, the United States (193.9 million) and Indonesia (142.5 million) come in second and third, respectively.
  • About 325 million Facebook users will be in the US by 2026. (Statista)
  • Around one-fifth of Facebook’s users are men between the ages of 25 and 34.
  • Men in the 18-24 age range make up the second largest demographic of users.
  • According to Statista, nearly everyone uses their mobile phones to access Facebook. Statista says the average Facebook user spends about 18 minutes daily on the network. This makes Facebook the seventh most visited website in the world. (Alexa)
  • Nearly three-quarters of all adults in the United States log on to Facebook at least once daily. (Pew Research Center)
  • Facebook has quickly become a go-to social media platform for commercial enterprises. Its tools are used by over 200 million enterprises worldwide. (Oberlo)
  • Facebook estimates that there are 2.28 million users who may be reached with targeted advertisements on the site.
  • According to Hootsuite, Facebook and YouTube are the two most popular social networking sites. Moreover, its user base is the most generally reflective of the US population. (Pew Survey)
  • Up to 2024, Facebook is predicted to maintain its position as the most popular social media platform. (eMarketer)
  • A little over a billion Facebook users are non-native English speakers. We’re Very Sociable
  • Approximately 31% of Facebook users regularly check the platform for regional news. (The Digital News Report of the Reuters Institute)
  • Pages with less than 10,000 likes on Facebook have the highest average post engagement rate (0.45%). (Hootsuite)
  • The percentage of Facebook users who log in from a desktop computer is just over 17 percent. We’re Very Sociable
  • More than half (56%) of its advertising target demographic is males.
  • According to data compiled by Hootsuite in October 2021, 61% of Facebook’s active users were under 35.
  • According to Statista, before a user event logs in for the first time, Facebook identifies and deletes over a billion accounts.
  • HubSpot says over 10 million people use Facebook to promote their businesses. According to Statista, the typical Facebook user views 12 ads every month. (Omnicore)
  • Almost 20% of all adults in the United States have purchased on Facebook. (eMarketer)
  • Approximately two-thirds of all Facebook users check out a local business’s page weekly. (Facebook)
  • Facebook advertisements typically have a 0.9% CTR. (Wordstream)
  • Facebook advertising has an average CPC of $1.72. (Wordstream)
  • Ads on Facebook usually have a 9.21% conversion rate. According to Wordstream, the typical CPA for Facebook advertising is $18.68. (Wordstream)

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Instagram Statistics

Social Media Marketing Statistics
Social Media Marketing Statistics
  • Now that we have a better grasp of Facebook, it’s time to zero in on the Instagram metrics that will be crucial to watch in 2022 and beyond.
  • By 2023, Instagram is expected to have close to 1.2 billion users.
  • According to Statista, India has more Instagram users than any other country.
  • As of that same month in 2021, there were a little more than 201 million users.
  • The United States comes in second with 157.1 million users, while Brazil is third with 114.9 million.
  • According to Statista, Instagram is used by over 40% of the U.S. As reported by the (Pew Research Center)
  • About six-in-ten American adults log on at least once a day. As reported by the (Pew Research Center)
  • Forty percent of all American adults use Instagram daily, many of whom use it daily. As reported by the (Pew Research Center)
  • Over half of the platform’s worldwide population in October 2021 was under 35.
  • Statista states photos dominate the stream, while videos account for about 20% and carousel posts total just over 17%.
  • Approximately half of Hootsuite’s ad viewers are men. Business accounts with less than 10,000 followers had the highest interaction rate (1.11%), according to Hootsuite.
  • According to Hootsuite, businesses with 10,000-100,000 and 100,000+ followers had engagement rates of 0.93% and 0.76%, respectively.
  • According to Hootsuite, #love, #instagood, #fashion, #photooftheday, and #art are the five most used hashtags on Instagram.
  • According to Hootsuite, over 11 percent of all US people have made a purchase directly from Instagram. (eMarketer)
  • Over 90% of Instagram users follow at least one brand. (Instagram)
  • Sixty-six percent of Instagrammers feel the app improves their ability to communicate with businesses. (Instagram)
  • Seeing an ad for a brand on Instagram piques the curiosity of 50% of the platform’s users. (Instagram) About one in ten persons in the United States says it is their primary news source. As reported by the (Pew Research Center)
  • Almost ninety percent of Instagram users say a celebrity or public figure has influenced them. For this reason, approximately 90% of marketers consider Instagram the most crucial medium for influencer promotion.
  • According to 70% of respondents, influencer marketing material primarily consists of Instagram Posts and Instagram Stories. (MediaKix)
  • Instagram is used by over 80% of the population to learn more about a company, service, or product.
  • According to Hootsuite, 130 million Instagram users each month tap on advertisements for products. Due to its high user adoption, this function should be helpful to entrepreneurs and social marketers.
  • According to Hootsuite, most Instagram business profiles update their feeds once daily. (Hootsuite)

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Twitter Statistics

We’ve already looked at the numbers for Facebook and Instagram; now, let’s go into Twitter.

  • Twitter’s global number of paying users reached 206 million in October 2021.
  • According to Statista, the United States has the largest Twitter viewership worldwide.
  • As of October 2021, 77.75 million people were using the service.
  • It has just over 58 million users, followed by Japan (with just over 24.45 million users) and India (with just under a billion).
  • More than 340 million people worldwide are projected to use Twitter by 2024, according to Statista. (eMarketer)
  • Daily visitors spend an average of 12 minutes and 34 seconds on the site, making it one of the longest-lasting social networking platforms.
  •  According to data compiled by Alexa, Twitter ranks as the 15th most popular social networking platform worldwide. (Statusbrew)
  • Only about 5.5% of people on Earth are active on Twitter. (Statusbrew)
  • Six thousand tweets are sent out every single second. Tribunal for the Host Country
  • Advertising services provide the vast majority of Twitter’s annual earnings. Its advertising revenue in 2020 was above $3.2 billion. (Statista)
  • Almost half of Twitter users (47%) give higher ratings to firms that show interest in cultural issues. (Magna)
  • The following criteria influence Twitter users’ purchasing decisions: cost/benefit analysis, product/service ratings, credibility in the industry, personal experience, and peers’ opinions. The most critical aspect is undoubtedly backing social causes. (Magna)
  • The year 2021 was dominated by the hashtag #BTS. (Twitter)
  • The sad face and the happy face with tears of joy were the year 2021’s most used emojis. A recent study found that tweets with hashtags receive double the attention.
  • According to Statusbrew, about 40% of Twitter users are college graduates. Tribunal for the Host Country
  • In 2021, 40% of all marketers said they found Twitter to be the most useful for achieving their company’s objectives. Only roughly a third felt this way in 2020.
  • According to Hootsuite, 38% of businesses intend to increase their investment in Twitter in 2022, while 36% intend to keep it at the same level.
  • Nevertheless, about a quarter of users say they want to reduce their platform spending.
  • According to Hootsuite, in 2022, 80 percent of social media marketers will still put money into Twitter Spaces. Insights about LinkedIn’s Growth through HubSpot

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LinkedIn Statistics

Social Media Marketing Statistics
Social Media Marketing Statistics
  • There are nearly 800 million LinkedIn members in more than 200 countries and territories. (LinkedIn)
  • As of March 2021, just 5.7% of LinkedIn members in the United States visited its app more than two to three times per month. (Statista)
  • The average length of a user session is 7 minutes and 12 seconds. (SimilarWeb)
  • The United States accounts for over a third of its total traffic. (SimilarWeb)
  • Each week, 45 million users utilize the site for hunting for employment. (LinkedIn)
  • Every minute, four individuals are employed on LinkedIn. (LinkedIn)
  • There are currently 24 translations available. (LinkedIn)
  • LinkedIn has approximately 57 million business profiles on the network. However, LinkedIn’s automated system generated some of these business pages. (LinkedIn)
  • LinkedIn sites with comprehensive info get 30% more weekly visits. (LinkedIn)
  • Posting once a week results in twice as much interaction for businesses on LinkedIn.
  • There is a correlation between the number of likes and comments on a LinkedIn post and the number of photographs included in the post.
  • Results for businesses are excellent when they use custom picture collages with three to four photos for each post. As for LinkedIn posts, eight photographs are the sweet spot. (OkDork)
  • The sweet spot for most views is between 40 and 49 characters in length. (OkDork)
  • Contrary to expectations, LinkedIn users are less likely to examine postings that include multimedia assets (such as short-form movies). LinkedIn articles with question-style titles receive fewer views. (OkDork)
  • Instead, you should focus on writing how-to pieces or compiled lists. OkDork says longer postings (those with around 2,000 words) do better on LinkedIn than shorter ones.
  • Research shows that lengthier LinkedIn posts perform better.
  • Once a LinkedIn company profile has 150 followers, its growth potential increases exponentially. (LinkedIn)
  • Over 10 million people have used the #OpenToWork photo frame. (LinkedIn)
  • Almost eighty resumes are submitted for every open position. More than two hundred million resumes are submitted every single month. (LinkedIn)
  • In October 2021, 56.6% of LinkedIn users were male, and 43.4% were female. (Statista)
  • There are around 40,000 available talents on the site. (LinkedIn)
  • Almost half of all marketers use the platform to share videos, with the clear majority (75%) seeing positive results. (Wyzowl)
  • LinkedIn is the platform of choice for organic content marketing among B2B companies. In addition, most of them view LinkedIn as the most productive channel for content marketing. Those in charge of marketing content say (Content Marketing Institute)

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YouTube Statistics

  • The most time is spent on YouTube compared to other social networks.
  • On average, the channel’s viewers spend 23.7 hours each month watching its videos.
  • YouTube is used by 81% of U.S. citizens.
  • A third of all U.S. people log on to YouTube daily, and another third do so many times a day.
  • Ninety-nine percent of YouTube viewers also often visit another site.
  • Eighty percent of parents report that their kids under eleven use YouTube.
  • YouTube has 54% male users and 46% female users.
  • As for specific countries, India has the most users, followed by the United States and Indonesia.
  • Users spend about 23.7 hours each month watching videos on the platform.
  • With more than 14 billion monthly visitors, YouTube is the most popular video-sharing website in the world.
  • On average, each user spends 19 minutes every day on YouTube.
  • On average, 694,000 hours of video are watched every minute on YouTube.
  • More than desktop computers, more than twice as many YouTube videos are seen on mobile devices.
  • By 2025, YouTube predicts that 90 million will have watched a sporting event.
  • Over 5 trillion people have seen a YouTube Short.
  • Song is the most sought-after phrase on YouTube, followed closely by DJ, dance, and TikTok.
  • Seventy percent of YouTube viewers purchased after viewing a commercial.
  • Targeting ads based on user intent (rather than demographics) results in a 100% increase in intent to purchase.
  • It’s estimated that advertisements on YouTube might reach 2.56 billion people.

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Pinterest Statistics

  • In Q1 2021, Pinterest had 478 million MAUs, but by Q3 2021 that number had declined to 444 million and by Q4 2021, it had plummeted to 431 million.
  • Over eighty-six million individuals in the United States visit Pinterest at least once a month.
  • The percentage of Pinterest users in the US is 28%.
  • The use of Pinterest among millennials has grown by 40% year over year.
  • Within the United States, 45% of Pinterest users have annual incomes over $100,000.
  • Most Pinterest users are female (77.1%), with 14.8 % male and 8.4 % remaining anonymous.
  • Given the emphasis on visual content on both platforms, it’s no surprise that 86% of Pinterest users are also active on Instagram.
  • Most (97%) of popular Pinterest queries are generic (meaning users haven’t decided yet).
  • 12.4% of all social media traffic in the United States originates from Pinterest.
  • Just 26% of US residents who use Pinterest do so daily, while 68% do so every week, and 91% do so monthly.
  • About 12% of the 16-64 demographic utilize online pinboards specifically for this purpose.
  • Pinterest’s revenue has recently topped $2 billion, up 52% yearly.
  • Thanks to the site, eight percent of Pinterest’s weekly visitors have learned about a new company or product.
  • Pinterest claims that in 2022 the most popular trends will be jewelry, biophilic design, traditional cuisine, indoor swings, and mullets.

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Snapchat Statistics

  • The typical Snapchat user spends three hours each month using the app.
  • Snapchat has more than 319 million active users per day.
  • Average Daily Users have increased by 20% over the past five quarters.
  • A quarter of all U.S. adults are Snapchat users. (much more than Twitter or TikTok)
  • Approximately 75% of the millennial and Gen Z populations use Snapchat.
  • Both young men and women (18-24) are the most active users of the social networking app, while males aged 50 and over are the least active.
  • The typical user spends three hours each month on Snapchat.
  • Unlike the other channels, Snapchat doesn’t have a captive audience; therefore, its users are also likely to check out the content on other platforms.
  • By 2022, daily Snap time will have stabilized at 7 minutes per user.
  • Snapchat released 18 New Year’s Eve lenses in 2021, which received over 7 billion views.
  • In 2021, Snapchat’s earnings hit $4.1 billion, up 64% from the previous year.
  • Over fifty million individual Snapchat users were exposed to 25 of Snapchat’s Discover Partners.
  • In 2021, MAC, a famous cosmetics company, developed and released a suite of augmented reality (AR) try-on makeup lenses via the channel, resulting in 1.3 million user try-on, a 2.4x boost in brand awareness, and a 17x increase in sales.
  • Snapchat requires a minimum ad expenditure of $5.
  • Snapchat users control $4,400,000,000 in disposable income.

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TikTok Statistics

Social Media Marketing Statistics
Social Media Marketing Statistics
  • The typical TikTok user logs in 19.6 hours per month.
  • The percentage of TikTok users among U.S. adults is 20%.
  • There was a six percent increase in January 2022 for TikTok downloads from the App Store.
  • TikTok also had over 29.7 million daily active users on iOS devices worldwide in January 2022.
  • By 2023, experts predict there will be about 90 million TikTok users in the United States alone.
  • Most American TikTok users fall under the age of 30.
  • TikTok has 37 million American users from Generation Z.
  • Females make up 61% of TikTok’s user population.
  • The percentage of female users between the ages of 10 and 19 on TikTok is 16.4%.
  • In a survey of individuals in the United States, 36% said they had a positive impression of the TikTik app.
  • A TikTok user will spend 19.6 hours per month watching videos.
  • The video-sharing app is ranked #6 on a list of the world’s most popular social media sites.
  • 84% of TikTok users are also active on Instagram.
  • TikTok is second only to Facebook in terms of daily time users spend in the United States, where they spend an average of 32.8 minutes doing so.
  • There are more favorable than negative comments about TikTok on the web.
  • Charli D’Amelio has more than 132 million followers and has the most popular TikTok account.
  • TikTok’s official account has more subscribers than any other brand’s account.
  • Sixty-three percent of the highest-performing TikTok advertisements display their call to action.
  • TikTok videos filmed in the vertical orientation receive 25% more views each upload.

Conclusion On Social Media Marketing Statistics

The nature of social media is dynamic. Since there is such a large potential customer base, new businesses are constantly entering the market. Marketers everywhere have caught on to the significance of social media and the opportunities it provides. According to the data, 90 and 97% of all marketers consider social media an integral element of their overall strategy.

You need to stay on top of the newest social media use data to maintain an edge over the competition. The above data can help boost your brand’s online visibility and interaction rates. Begin today to enhance your online presence.

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