Digital PR is an online marketing strategy that businesses use to increase their online presence. The digital marketing agencies network with influencers, bloggers, and journalists and send online press releases to attract social media mentions, high-quality backlinks, and improve their SEO.
Are you wondering how digital PR can improve your business? It is a golden ticket for any business owner who wants to see his website on the topmost organic positions for your keywords in the search results of Google. You can get digital Public Relations services from well-established Digital PR teams.
How Does Digital PR Work?
Digital PR entails gaining high-quality backlinks from online publications and websites and honest customer reviews. Digital PR features your business on the websites that your target audience read to help you reach them. It also targets the social media accounts they love and the podcasts that they listen to. Digital PR can also help you get five-star reviews on Amazon and Google. In the end, Digital Public Relations affects the ranking and search engine visibility of your website positively.
For a local business, the Local SEO Digital PR strategy focuses on getting the business featured in the online publications that talk about your local area. It also includes reviews from people who have purchased from you locally, charities or local events that you sponsor.
Also Read: Reasons Why Your Brand Needs SEO To Lead?
Traditional PR vs. Digital PR
Traditional PR are those publicists who network with journalists over the phone and chat with them at dinner to get their customers into print publications and newspapers. The focus of traditional PR was print-based publications, radio, and TV.
However, print media is not what it used to be and online media is overtaking TV and traditional print publications rapidly. Given the growth in online marketing, most PRs have now shifted their online focus to Digital PR.
No SEO campaign will rank top in Google in the absence of Digital Public Relations. Part of what online marketing experts and digital PR agencies call ‘off-site SEO’ encompasses Digital PR. If you are working on an SEO or online marketing agency, you have to ensure that high-end digital Public Relations is part of your SEO efforts.
Also Read: Marketing Through Social Media
Forms of Digital PR Strategies
Digital PR strategies predominantly focus on securing backlinks from relevant blogs and websites and publishing articles. It entails nurturing relationships with journalists to help you get mentions in the press. There are so many ways that you can implement this task. You can build different types of links among other vital digital PR strategies.
Some of them include:
- Publish articles online to receive high-end backlinks
- Blogger outreach to get mentions and backlinks on appropriate blogs
- Network with editors and journalists to get backlinks
- Influencer marketing to receive mentions on highly influential social media accounts
- Publish syndicating newsworthy content and press releases to earn press features
- Affiliate programs which pay commissions to bloggers who refer clients to your brand
- Syndicating and sharing infographics
- Offsite blogger event or press event which aims to gain online coverage
Benefits of Digital PR to Your Business
Digital PR has so many benefits to the business. It is good to set goals for the Digital PR campaign before starting so that you can track its performance.
The key benefits for this include:
Improve Rankings and SEO:
To publish on high authority sites and get links for your website will push your ranking high for the target keywords. When you rank highly in Google, you will get more traffic coming to your website.
Boost Your Website Traffic:
As more people continue to read about your brand and share your content on social media platforms, the more individuals you will have visiting your website. It spreads like wildfire and all you need is to light it up.
Build Brand Trust:
Digital PR teams make sure that customers are only seeing good things once they type your brand name to the search engine. When you secure positive impartial reviews and create engaging content, you will be able to nurture the image of your brand over time. High-quality and useful SEO friendly articles signal to the search engines that you are a credible source of information. You will have bloggers review your products and services and this will increase the level of trust in your brand.
The best Digital PR strategy will put your products in front of an interested and relevant audience. As more people continue to click through your website and read about your products, you will be able to generate more leads.
All digital PR agencies worth their salt knows that businesses should make sales and report an ROI from their marketing investment. The best digital PR campaigns will generate leads and high-quality content on your website. It will channel the leads through the conversion funnel and then transform them into paying customers.
A Perfect Example of a Digital PR
To understand better what Digital PR is, it is better to begin by looking at an example. Think of working with a performance management software brand that offers software for HR teams is SMEs. They could be having a simple but effective site already running and wish to build a brand name before officially launching the software.
The person running the business could have already done some research. Therefore, he understands the trends and the software is set to blow his competitors out of the market. However, the business could still be small and new and very few people have heard about it.
With this in mind, you can begin by building a list of magazines, websites, and blogs that are highly read by HR professionals. The next step is to reach out to editors who offer articles on the new trends in the industry of performance management.
You can place content with small but influential websites in the niche. From here, you can pitch to the big boys in the industry and look for publications where your content will really begin to get some traction. You can send editor links to the other published articles to send a clear word that the business understands its stuff and will provide content that is incredibly valuable to the bigger markets.
Final Thoughts on Digital Public Relations
You will find so many people reading the articles and driving traffic into your website. Therefore, Digital PR is a great way to drive relevant traffic to your business website and convert them into sales.
Mashum Mollah is a tech entrepreneur by profession and passionate blogger by heart. He is on a mission to help small businesses grow online. He shares his journey, insights, and experiences at Blogstellar. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you.