Alongside profit, every business in the world desires to become a well-known brand. However, the competition is at the peak, and being an Engaging Brand Story is one of the most difficult tasks for any business. During the past years, brand storytelling has evolved as one of the best practices. Undoubtedly, it helps organizations in creating their brand image towards the people.
Engaging Brand Story
Brand storytelling is a primary need for every business in the long term. But building an inspiring and engaging brand story is not an easy task. It is all about how you write an appealing brand story? Check out the article that has everything you need to know while writing an effective brand story.
What Is A Brand Story?
A brand story for any business is the story of its existence. It’s a narrative that includes feelings formed by a specific brand. It focuses on attracting people by telling them the story about a business. As a business, you need to tell people who you are? What do you do? And why should people interact with you?
Distinct from conventional and traditional advertising, a brand story must emotionally connect with the people. From price to product to your marketing, every business activity influences your brand story.
Why Brand Story?
A brand story somewhere creates a communication with the people and tells them the value of your brand. Around 55% of customers love to buy from a company that has an appealing brand story. A persuading brand story not only offers customer retention but also helps in expanding your connections and business.
With such importance, you may also want to write a brand story for your brand. But writing a brand story requires specific elements. Here is a guide that will tell you the things you must incorporate while writing an engaging brand story.
1 – Show World The Power Of Your Brand
You may find several companies that specify the qualities of their product. In the case of a brand story, you need to focus on the benefits of your brand. To build a connection, create a story that shows them the power and strength of your brand. Every brand story needs an angel, and this is where you need to work on.
As there are various subjects to choose on, we recommend you prioritize emotion and humor. Apart from the angel, be careful while choosing the words. Write a script that focuses on benefits rather than profit. To build an emotional connection, look out for some existing brand stories that include all the aspects.
2 – Story and Character Arc
A good story needs to have a proper introduction, a meaningful ending, and a few characters. To write an engaging brand story, the writer must add all the basic elements. He/she needs to focus on the story and character arc to build a relationship with the customers.
Add challenges and struggle to your characters and show your brand as a savior to these challenges. Write in such a way that people can put themselves in the character’s shoes. Create suspense and let the audience decide the next move. A meaningful ending will grab customers and persuade them to come back every time.
3 – Stand On Your Words
People are quite good when it comes to judging. With several brand stories and advertising, customers can easily recognize your authenticity. To gain the trust and faith of the customers, you need to serve what you promised. Whenever you support a value, make sure you deliver the same value to the people. Enlist values in your brand story by representing the importance and benefit of your brand.
Never contradict anything that hampers your brand. Doing this can take your customer away from your brand. Try to be consistent and logical while writing your brand story.
4 – Never forget to share your origin
Sharing your origin will help you in creating authenticity and credibility around your brand. As usual, your primary objective is to earn a profit. But while writing your brand story, your primary objectives should include your mission, vision, and ideology. An honest and struggling brand story connects a lot of people. Start from the beginning where you first thought to start your business.
Represent yourself as a human with high ambitions and goals. Consequently, doing so will let you personalize your brand. Also, involve customers to be a part of your story and create a mutual vision.
5 – Attention and Engagement
Attention and engagement are the topmost priority for any business. But only successful businesses get these two by knowing their audience. Your audience is your better half, and you must know them at the deepest. An audience insight such as their like-dislike, motivation, and inspiration will guide you while creating your brand story. Write and speak in such a way to get the highest engagement.
Your voice and writing style will determine your audience’s engagement and attention. The best way is to give an emotional angle to your brand story. Try to build a bridge of trust so that your customers can easily recognize you in the heavy crowd.
6 – Be effective
After writing your brand story, you also have to measure the result. Things are useless unless you get the desired result. Keep on tracking your performance after you launch your brand story. If you fail to get the result, it means you are wrong somewhere. Check your write-up and make sure you are free from grammatical errors. Further, be concrete while setting up your story arch and angel.
In the case of audio, video, or any other medium, look out at every single point. Nowadays, people prefer to have audio-video content rather than blogs and articles. So be careful with your tone and graphics. Be realistic and avoid animations.
Over To You
As the market is full of competitors, you need to work a bit hard while writing your brand story. Keep the above points in your mind and create something that makes you unique. Do share your views on essential features needed while writing a brand story.