Best 10 Website Optimization Tools 2024

Optimizing your website for long-term success using efficient website optimization tools can be the long needed strategy for you to attract more visitors and increase conversions.

However, with so many options available these days, it can get difficult to pick out the tool that would help improve or solve the most important problem for your website. We’ve compiled a comprehensive list of the best 10 Website Optimization Tools you need in 2023 to help you make an informed decision.

Website optimization tools help to automate the series of processes involved in making your website more visible to search engines and maximizing its conversion rate.

There are different website optimization tools, and your requirements will decide which ones you require. For example, to improve your website’s user experience, you may start by asking them about their issues during the website journey. It means you can implement a contextual survey using one of the various tools we’ll discuss in that article.

What Is Website Optimization?

Website optimization is the process of improving the user experience (UX), accessibility, and search performance of a website while making modifications to enhance traffic and conversions.

There are a lot of improvements that website owners, web designers, or web developers can carry out by optimizing their websites. This includes every aspect of the website, such as the site’s speed, architecture, and conversion rate. Website optimization tools helps you to carry out these tasks effectively and efficiently.

What are Website optimization tools good for?

Website optimization tools help you gain valuable insights relating to how you can improve the user experience of your website and also get the best out of it. Out of the number of website optimization tools out there, only a few of these tools help to get the job done and give you the best-desired results.

Here are some examples of how website optimization tools might help your website:

• Increasing your website speed
• Improving your SEO copy’s quality
• Optimizing site images and content
• Enhancing the user experience
• Allowing usability tests to be used to experiment with user interface improvements

The range of website optimization tools is still expanding and we have taken the time to research the top available website optimization tools used in 2023. To this effect, we saw the need to put together a comprehensive list of the top 10 best website optimization tools and we are sure you’ll learn when to use each of them as your website needs and demands vary.

Here is the list of the 10 Best Website Optimization Tools in 2023

• SE Ranking
• Web.com
• Startquestion
• Semrush
• UXtweak
• AB Tasty Software
• UserGuiding
• Lucky Orange
• Ahrefs
• Google Optimize Software
• Moz

Below, we’ve put together a table with product descriptions, prices and features to help you compare and get a balanced view of each of them. We have gone ahead to arrange the table comparison based on their overall rating, ease of use, quality of support, and pricing using Capterra and Softwareadvice as our tool’s rating software.

Here, we will see how beneficial these optimization tools can be as we learn more about them.

1. SE Ranking

SE Ranking SEO platform provides a set of tools to fully cover your online marketing process: from keyword and competitor research to content creation. SE Ranking is known for its accurate keyword rank tracker but in fact the platform has tools for any SEO need, and the list of features is being constantly extended.

Features:

• Rank tracking for all popular search engines, in any location
• Website Audit
• Competitive Analysis
• Keyword Research Tool
• Backlink research and monitoring
• Google Search Console and Google Analytics integration
• Neat data Visualization
• Manual and automatic reports
• API

Pro’s:

I have been using this tool for more than a year and it’s a very good and affordable tool. It gives the accurate rankings of organic results.

The ranking data is emailed to me every week which is a great prompt to keep on top of the content and SEO.
Easy to set up – You simply need to add the URL of the website and optionally link Google Analytics and you have a fully featured SEO tool. Rankings, competitors and lovely-looking reports.

The platform is very accessible and has a wide array of competitor and performance analysis tools that provide fantastic insights.

Con’s:

• You have to pay an extra to access some of the tools.
• The API is available only in the most expensive plan.
• Keyword database (it’s growing but it might be bigger ).

Review & ratings according to Capterra

• Overall score – 4.7
• Ease of Use – 4.6
• Customer Service – 4.7

Pricing

SE Ranking has a two-week trial. Their Essential,Pro and Business plans start at $39.20 /month, $87.20 /month and $191.20 /month respectively. Discounts for longer subscriptions and lower check frequency are available.

Review & ratings according to Capterra

Overall score – 4.7
Ease of Use – 4.6
Customer Service – 4.7

Pricing

SE Ranking has a free plan. Their Essential and Pron plans start at $39.00 /month and $89 /month respectively.

2. Web.com

With Web.com, our experts design search engine optimization solutions making it easy to get your business found online across top search engines the moment people are searching for businesses like yours. It’s the budget friendly online marketing service that’s perfect if you are looking to improve your online visibility and exposure across search engines over time.

Features:

Website Analytics

Pro’s:

This site offers the ability to make your own website. They give you all the tools you will need to get up and running, and are fairly helpful with how to go about it.

Web.com can be used for website hosting and email. One of the best features that the software offers is that you are able to check business emails remotely from any computer with an Internet connection.

Con’s:

The formatting is awful. Changing the font color and size never works properly the first time (for instance it will only change one letter when the entire sentence is highlighted).

Review & ratings according to Capterra

• Overall score – 2.8
• Ease of Use – 2.8
• Customer Service – 2.8

Pricing

DIY Websites – Starts as low as $1.95 for first month, Cyber Security – $4.99 monthly or $49.90 annually Custom eCommerce Website – Price varies based on options selected Full Service SEO – Price varies based on options selected

3. Startquestion

Startquestion can be used to create perfectly optimized, user-friendly websites and achieve business goals. Use surveys to optimize your website: – discover what motivates users, – get feedback without interrupting the journey, – learn which areas of the website are making good and which bad experience. You can ask questions directly on the website getting real-time feedback or send surveys to your email base.

Features:

• Engagement Tracking
• Data Visualization
• API
• Performance Metrics
• Problem Area Alerts

Pro’s:

The current access to data and the fact that the results are automatically counted is great, as well as the ability to filter practically by each variable.

Con’s:

Statisticians know how to utilize this data. No response to requests for invoices.

Review & ratings according to Capterra

• Overall score – 4.9
• Ease of Use – 4.8
• Customer Service – 4.9

Pricing

It has a free plan. Basic also starts at $49/month.

4. Semrush-Website Optimization Tools

Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: over 800 million unique domains monitored for 142 geo databases; over 43 trillion backlinks; 21 billion keywords; over 10 million users.

Features:

• Keyword Research Tools
• Website Analytics
• Competitive Analysis
• Performance Metrics
• Engagement Tracking
• Content Management
• Link Management
• Web Traffic Reporting
• Data Visualization
• API
• Campaign Management

Pro’s:

Semrush is a nice tool for digital marketing and analytics. The keyword tool is very helpful and one of the best parts of this system.

It delivers powerful insights that help your team to understand the competitive landscape so that you can deliver clarity and confidence to your clients about the best ways to compete.

Con’s:

The pricing can sometimes be ridiculous.

Review & ratings according to Capterra

• Overall score – 4.7
• Ease of Use – 4.3
• Customer Service – 4.4

Pricing

It has a free plan. The pro plan starts at $119.95/month.

5. UXtweak- Website Optimization Tools

UXtweak is an all-in-one UX research that provides powerful research tools for improving the usability of your digital products, from prototypes to production. It has all of the capabilities you need to create the ideal website or app that people will want to visit again and again, optimize it for conversions and fine-tune it’s UX.

Advanced analytics combined with a great UI, that is easy to understand even for a complete beginner – UXtweak has everything you need for good research and more.

Features:

• Website Testing
• Session Recording
• Mobile App Usability Testing
• Tree Testing
• Card Sorting
• Preference Test
• 5 Second Test
• First Click Test
• Surveys
• Competitive Usability Testing

UXtweak also offers additional help with recruiting with the help of their cost-effective 155M+ User Panel and Recruiting widget. It’s a great benefit for those on a budget and struggling to find participants for their studies.

Pros:

• UXtweak allows you to do as many tests as you like.
• For smaller tasks, there is a free plan available, or you may design a custom plan to meet your needs.
• Even a total newbie will find it simple to use.
• It provides powerful analytics that are simple to understand.

Cons:

Mobile testing only for IOS

Reviews & ratings according to Capterra:

• Overall score – 4.9/5
• Ease of Use – 4.8/5
• Customer Service – 5/5

Pricing:

UXtweak offers a free starting plan that includes an unlimited number of live studies and no study time restrictions, making it ideal for smaller projects.

You may also choose between a pro plan for $80 per month (annual billing) or a custom plan tailored to your specific requirements.

6. AB Tasty Software

AB Tasty is a a/b testing and automated testing solution that helps businesses utilize machine learning and artificial intelligence technologies to track audience engagement, monitor content interest, manage data collection, and more on a centralized platform. With the audience manager module, staff members can create segments and generate personalized campaigns, to optimize conversions and facilitate brand loyalty.

Features:

• Client-Side Experiments
• Personalisation
• Audience Activation
• Full-Stack Experiments
• Feature Management

Pro’s:

The support team is super helpful and answers quickly, which is key as you don’t want to spend days launching a test but minutes. Pricing is much more affordable than VWO for our basic A/B testing needs.
It’s easy to use. We’ve created hypothesis tests for several pages and had the lift. Also it’s cheaper than other expensive AB test tools.

Con’s:

There is a slight learning curve with the visual editor. Some scenarios will require a developer as the visual editor can’t handle them directly and the 4 levels of javascript are a bit confusing when you get started (account, campaign, variation, elements).
It doesn’t have a wide community since it’s not as popular as other AB testing tool. UI is sometimes a bit confusing.

Review & ratings according to Softwareadvice

• Overall – 4.75
• Ease of Use – 4.5
• Customer Service – 5.0

Pricing

AB Tasty has a Free plan available, however for pro plans, pricing starts at $42.00/month.

7. UserGuiding- Website Optimization Tools

UserGuiding allows you to create user-friendly product walkthroughs, and integrate checklists, tooltips, and resource centers into your user onboarding process without writing a single line of code. Customizable according to your brand, this tool increases digital adoption and conversions, so users can get the most value out of your product quickly.

Features:

• Product walkthroughs
• Checklists
• Tooltips
• Resource Center
• Hotspots
• Analytics
• User Segmentation
• Net Promoter Score Surveys
• Goal Tracking
• Customization

Pro’s:

“UserGuiding has great UX – very simple to use. In a few hours after signing up, you can start getting positive results.”

“As a product manager, this tool is a great way to build out different onboarding flows and test them with my team long before I push something live.”

“Also the team is supportive. They do their best to support us on our busy days, even on weekends.”
“Great alternative to more established solutions.”

Con’s:

“They don’t offer free chat on their website but the team responds quickly via email and tries to solve your problems as soon as possible.”
“Some of the implementations were a little hard because of our lack of technical knowledge.”

Review & ratings according to Capterra

• Overall score – 4.7
• Ease of Use – 4.7
• Customer Service – 4.8

Pricing

UserGuiding offers a 14-day free trial. Basic plan starts at $69/month and the professional plan starts at $299/month if billed annually.

Also Read: The Best Way To Test A Community Platform

8. Lucky Orange

Lucky orange’s conversion rate optimization tools uncover what’s blocking your conversions. Use live view to see where people click, scroll and tap while they’re on your site or use Session Recordings to see a playback of past visits. Use Dynamic Heatmaps to show you parts of your site that are popular with visitors and what gets overlooked. And you can instantly collect feedback with surveys and live chat.

Features:

• Visitor Tracking
• Data Visualization
• Performance Metrics
• Conversion Rate Optimization
• AB Testing
• API
• Campaign Management
• Engagement Tracking
• Web Traffic Reporting
• Website Analytics

Pro’s:

• It is easy to set up and use and the product comes with a lot of analytics tools which can help a developer understand the user behavior. The session recorder, in particular, is very useful.
• Lucky Orange’s daily email updates are a great way to stay informed about traffic to our site.
• As an agency, you can keep all of your clients under one account without paying for them each separately.

Con’s:

It’s a little bit difficult to learn but as with all applications you can learn it.
Some bots were misleading some of the numbers in punctual situations, but you could double-check the numbers using Google Analytics.

Review & ratings according to Capterra

• Overall score- 4.7
  Ease of Use – 4.7
  Customer Service – 4.7

Pricing

All plans include unlimited team members are Free however, Build starts at $18/month.

9. Ahrefs

Ahrefs is trusted by SEOs and marketing professionals worldwide as the ultimate toolset for SEO, powered by industry-leading data. Ahrefs crawls the web, stores tons of data and makes it easily accessible via a simple user interface.

Features:

• API
• Data Visualization
• Keyword Research Tools
• Link Management
• Competitive Analysis
• Performance Metrics
• Web Traffic Reporting
• Website Analytics

Pro’s:

The more you use something like this software, the better at SEO you become because you have more tools under your belt and better processes for a good strategy.

Con’s:

Ahref’s learning curve is steep, and the software can feel overwhelming at times. The accuracy of some of the data is also questionable sometimes.

Reviews & ratings according to Capterra

• Overall score – 4.7
• Ease of Use – 4.5
• Customer Service – 4.5

Pricing

Ahrefs Webmaster Tools are free for any website owner and consist of Site Audit and Site Explorer tools. Full access subscription plans are divided into Lite, Standard, Advanced and Agency. Monthly subscriptions starting at $99/month (personal) and $999/month (agency). A 7-day trial is available for $7.

10. Google Optimize Software

Google Optimize is a website optimization tool that helps businesses with running tests, personalizing their website, and reviewing the results to improve the customer experience. The main features of Google Optimize include audience targeting, multivariate testing, engagement tracking, conversion rate optimization, A/B testing, data visualization, split testing, a visual editor, and statistical analysis.

Features:

• A/B and A/B/n Testing
• Multivariate Testing
• Split URL Testing
• Server-Side Experiments
• Additional Simultaneous Experiments (Optimize 360 Only)
• Personalisation.

Pro’s:

We began using GO as part of a conversion rate optimization initiative and the power of it blows us away. It’s incredibly easy to build overlays with different customer experiences and set up split tests to improve our sales and conversions.

Google Optimize is an obvious solution for anyone looking to improve their website. It’s relatively easy to deploy and set up various tests.

The fact that it’s free and unlimited is a great advantage compared to the few other options available. I could use it on several websites and have A/B test results.

Con’s:

A bit technical, not for average user i would say, although it doesn’t take too long when you understand how it works.

Reviews & ratings according to Softwareadvice

• Overall score – 4.7
• Ease of Use – 4.5
• Customer Service – 4.5
• Pricing

Google Optimize software is free for individuals and small businesses. For large enterprises, Google optimize permits that you talk to sales for a quote or customized offer.

Also Read: How To Pick A Right Platform for Your Blogging Website

11. MOZ

Moz is an all-in-one SEO suite of tools. It allows businesses to improve rankings, increase traffic, and gain more visibility in search results. Main features include keyword research, rank tracking, backlink analysis, and site audit.

Features:

• Data Visualization
• Performance Metrics
• Keyword Research Tools
• Link Management
• Competitive Analysis
• Campaign Management
• Problem Area Alerts
• Content Management

Pro’s:

It is considered a tool that can be very useful, even if it is not as popular as it used to be in the SEO world.

Con’s:

Keyword research feature is useless for search terms with lower search volume and overall is way behind SEMRush or Ubersuggest.

Reviews & ratings according to Capterra

• Overall score – 4.5
• Ease of Use – 4.3
• Customer Service – 4.5

Pricing

Moz Pro offers four plans directed to different SEO needs and with features and limits increasing per plan level. Standard plan starts at $99/month, Medium plan $179/month, Large plan $299/month, and the Premium plan $599/month. It has a free plan also.

Optimize your website for maximum output

As a UX designer, your responsibility is to ensure your users and customers have the greatest website experience. You should ensure that any site you design is optimized for SEO, page speed, site architecture, and conversion rates.

You must consider your website needs and choose one out of all the options we have just discussed in this article.

Interesting Reads: 

Essential Ways To Boost WooCommerce Sales

Ways To Improve Conversion Rates

Best Elementor Alternatives To Design Web Pages