improve website performance

Why is website performance important so much that we need to work out ways to improve it? There are numerous answers to this question, including higher conversion rates, lower bounce rates, improved revenue, and many other positive impacts. In this article, we are going to investigate some of the key performance influences and how each of them helps to improve website performance.

Improve Website Performance

  1.  Lose redundant plugins
  2.  Responsive design
  3.  Reduce image size
  4.  Web caching
  5.  Remove characters
  6.  Evaluate your hosting plan
  7.  Embed videos
  8.  Minimize HTTP requests

Leave Comment

1. Lose redundant plugins

Improve Website Performance

Plugins are small pieces of software that we use to bring additional functionality or improved visuals to our website. However, installing too many plugins influences page load time, which is an important aspect of our page performance, and also has a great influence on visitor’s decision to stay or leave the page sooner than we’d like it. According to research, just one second delay in page load time can lead to a 7 percent loss in conversion rate and 11 percent fewer page views.

Therefore, if your website holds more active WordPress Plugins than you need, make sure to remove all those unessential pieces of software from your server, and see how your page loads faster and performs better.

2. Responsive design

Responsive design, Improve Website Performance

The Mobile web has been the dominant playfield of internet traffic for a few years now, thanks to the advancements in mobile technology and the development of fast wireless communication technology. Therefore, when you decide to build your website, make sure that its architecture is mobile-friendly and allows seamless use via mobile devices.

Imagine you’re a student looking for a custom writing service while you’re on your way to college and you don’t have the time to use your desktop device. The service that allows you seamless usability on a mobile device will be the one you choose.

3. Reduce image size

Improve Website Performance

Visuals play an important role in our lives, we make most of our decisions based on visual appeal, which is especially the case when it comes to consumer behavior. Sometimes the decision whether you’re going to use Edu birdie or some other brand depends on the website graphics rather than any other aspect or available information.

Images take a lot of the server space, but more importantly, it takes a lot of bandwidth to load them, which can cause all kinds of performance issues when the traffic is high. Therefore, the smartest thing to do is to reduce the image size by opting for an image format intended for online use. There are multiple choices like WebP or JPeg XR, which can reduce the image size up to 50 percent whilst keeping the image quality intact.

4. Web caching

Improve Website Performance

This is a feature that should be activated with every website that requires faster load time and improved performance. It allows caching of website data so that visitors would load already prepared content instead of pulling the information directly from the server. This option is helpful for websites with high traffic rates and massive content.

5. Remove characters

minify website code

You can implement the minification process to reduce the size of your website code, which will allow better performance. Removing spaces and tabs from your source code, especially with JavaScript files is an excellent method of making your website lighter and faster. There are numerous tools that you can use for the minification of your source code like JSMIN and JavaScript Code.

6. Evaluate your hosting plan

website hosting

Your hosting plan might have been a great deal when you first started your website, however, as time goes by your requirements could change. Most hosting agencies provide shared server plans, which means you share resources with other websites on the server. This is not a good option if you notice an increase in website traffic, because the performance of your page is dependent on the activity and resource consumption of websites that share the same server with you. Therefore, look for a hosting plan that allows you the use of a private server, designated exclusively for you.

7. Embed videos

create videos online

Video content is a powerful medium and allows visitors a comprehensive experience. However, videos take a lot of space, and even more, time to load. It’s best if your video content is stored on a third-party server, like YouTube or some other service that allows you to place a link on your page and play the video without forcing the visitors to leave the page or install a specialized video player.

8. Minimize HTTP requests

Minimize HTTP requests

According to Yahoo HR tech, more than 80 percent of page load time is dedicated to loading images, crypts, and other parts of the web page. The download of each of these elements is called an HTTP request, so the more on-page elements exist on your website, the more HTTP requests there are and the longer it takes to load your page.

The first thing you should do is analyze the number of HTTP requests and see if there are any elements on your website that you could remove to reduce the load time. The alternative is to try and combine elements like multiple CSS or JavaScript files and turn them into a single element.

Final Thoughts On How To Improve Website Performance

These were some of the basic steps that you can take to improve website performance without a lot of work or monetary costs. It’s important to constantly work on improving the way your website works, to avoid losing visitors. As technology advances, there are new methods of performance upgrade that you can choose, therefore, stay on top of the latest tech news to make sure you’re doing everything it takes to improve the performance of your website.



blog writer

Kurt Walker has been working as an editor and a copywriter at the college paper help service, Essayninja, in London for 3 years. Currently, Kurt is engaged with Rush Essay and BrillAssignment. He is also a professional content writer and journalist in such topics as inspiration, productivity, education, and technologies.



Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.