Why is website performance important so much that we need to work out the ways to improve it? There are numerous answers to this question, including higher conversion rates, lower bounce rate, improved revenue, and many other positive impacts. In this article, we are going to investigate some of the key performance influences and how each of them helps to improve website performance.
1. Lose redundant plugins
Plugins are small pieces of software that we use to bring additional functionality or improved visuals on our website. However, installing too many plugins influence page load time, which is an important aspect of our page performance, and also has a great influence on visitor’s decision to stay or leave the page sooner than we’d like it. According to research, just one second delay in page load time can lead to a 7 percent loss in conversion rate and 11 percent fewer page views.
Therefore, if your website holds more active WordPress Plugins than you need, make sure to remove all those unessential pieces of software from your server, and see how your page loads faster and performs better.
2. Responsive design
Mobile web has been the dominant playfield of internet traffic for a few years now, thanks to the advancements in mobile technology and the development of fast wireless communication technology. Therefore, when you decide to build your website, make sure that it’s architecture is mobile friendly and allows seamless use via mobile devices.
Imagine you’re a student looking for custom writing service while you’re on your way to college and you don’t have the time to use your desktop device. The service that allows you seamless usability on a mobile device will be the one you choose.
3. Reduce image size
Visuals play an important role in our lives, we make most of our decisions based on visual appeal, which is especially the case when it comes to consumer behavior. Sometimes the decision whether you’re going to use Edu birdie or some other brand depends on the website graphics rather than any other aspect or available information.
Images take a lot of the server space, but more importantly, it takes a lot of bandwidth to load them, which can cause all kinds of performance issues when the traffic is high. Therefore, the smartest thing to do is to reduce the image size by opting for image formate intended for online use. There are multiple choices like WebP or JPeg XR, which can reduce the image size up to 50 percent whilst keeping the image quality intact.
4. Web caching
This is a feature that should be activated with every website that requires faster load time and improved performance. It allows caching of website data so that visitors would load already prepared content instead of pulling the information directly from the server. This option is helpful for websites with high traffic rate and massive content.
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6. Evaluate your hosting plan
Your hosting plan might have been a great deal when you first started your website, however, as time goes by your requirements could change. Most hosting agencies provide shared server plans, which means you share resources with other websites on the server. This is not a good option if you notice an increase in website traffic, because the performance of your page is dependent on the activity and resource consumption of websites that share the same server with you. Therefore, look for a hosting plan that allows you the use of a private server, designated exclusively for you.
7. Embed videos
Video content is a powerful medium and allows visitors a comprehensive experience. However, videos take a lot of space, and even more, time to load. It’s best if your video content is stored on a third-party server, like YouTube or some other service that allows you to place a link on your page and play the video without forcing the visitors to leave the page or install a specialized video player.
8. Minimize HTTP requests
According to Yahoo HR tech, more than 80 percent of page load time is dedicated to loading images, crypts, and other parts of the web page. The download of each of these elements is called an HTTP request, so the more on-page elements exist on your website, the more HTTP requests there are and the longer it takes to load your page.
These were some of the basic steps that you can take to improve website performance without a lot of work or monetary costs. It’s important to constantly work on improving the way your website works, to avoid losing visitors. As technology advances, there are new methods of performance upgrade that you can choose, therefore, stay on top of latest tech news to make sure you’re doing everything it takes to improve the performance of your website.[divider height=”30″ style=”default” line=”default” themecolor=”1″]
Kurt Walker has been working as an editor and a copywriter at college paper help service, Essayninja, in London for 3 years. Currently, Kurt is engaged with Rush Essay and BrillAssignment. He is also a professional content writer and journalist in such topics as inspiration, productivity, education, and technologies.