Social media has tremendously changed the way we lead our lives over the last decade. Right from the way we get our news to how we stay connected to our loved ones. Right from when we wake up, to when we go to sleep. Social media usage is unavoidable, and it is here to stay. Not only does social media allow you to stay updated with the news and interact with people, but it is also a great platform to share user-generated content like photos and videos.
But the question here is – Is it worth investing in social media marketing when starting your business? Absolutely. In this article, we will take you through some social media statistics in 2022 that will help you understand how you can use this platform to make your business successful.
The number of users:
According to 2019 statistics, there are over 3.5 billion social media users worldwide. Needless, to say, this number is only increasing with time. One of the key reasons for these high numbers is that mobile possibilities for users are continuously increasing. More and more mobile apps have come up which makes it easier for users to access their favorite sites from wherever they are.
1. Market leader:
Facebook has been the benchmark for social media platforms since its launch in February 2004. With over 2.3 billion active monthly users, Facebook is the most used social media platform worldwide. When we say active users, we are only considering the people who have logged in to Facebook in the last 30 days. Facebook was also the first social media platform to reach the 1 billion active users mark back in 2012. Keeping this statistic in mind, you can easily mold your social media marketing strategy around this fact. Simple research about how the Facebook algorithm currently works, before posting any content, can be of great use to reach your targeted audience.
2. Daily usage by generation:
In 2019, Emarketer broke down the usage of social media by generation. According to their reports, 90.4% of Millenials, 77.5% of Generation X, and 48.2% of Baby Boomers were active on social media in 2019. Millennials have the broadest access to smartphones and hence remain on the top of social media usage. Gen X is said to prefer tablets over smartphones, whereas Baby Boomers are still bridging their gap with technology and are becoming familiar with the world of social media. This statistic can help make your social media marketing strategy, based on your targeted audience.
3. Time spent on social media:
With each passing day, humans are getting more and more addicted to social media. Whether it is scrolling through our Facebook or Twitter feeds, or posting stories and pictures on our Instagram pages, social media usage is unavoidable. On average, every person spends about 3 hours every day on social media platforms. With Social media becoming more integrated into our daily lives, the number of opportunities for business owners is also endless in social media marketing.
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4. Social media marketing:
Statistically, 73% of marketers believe that their social media marketing efforts have been effective for their business. Brands are continuing to use social media platforms in their marketing strategy in the form of paid ads or influencer marketing. Social media allows brands to interact with their audience, and build trust in a cost-effective manner.
5. Customers using social media:
Social media is a great platform for customers to browse products and look for reviews and recommendations. About 54% of people rely on social media to research products. Hence, the importance of a social media presence for any brand is high. The key is to find out which social media platform works best for you in terms of reaching your target audience. Whatever platform is being used the most by your audience, is your go-to platform for social media marketing.
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6. Positive customer experience:
One of the ways to ensure success for your social media marketing campaign is by providing the best possible customer service. The idea is to keep in touch with your customers through social media presence. This includes responding to comments and messages that you receive on your posts. 71% of customers who are satisfied with the brand are likely to recommend the page to their peers and colleagues. This leads to more engagement and ultimately raises your subscriber and follower count. This goes a long way in building brand loyalty and positive relationships with your customers.
7. Social media influencers:
Influencer marketing is at its peak in the current day. 49% of customers claim that they depend on social media influencer recommendations for buying products. If the customer feels confident in the recommendation of an influencer, it is almost certain that they will buy your product. Influencers usually have a huge reach of their own, and if you feel a particular influencer’s followers list matches your targeted audience, you must not think twice before hiring them.
8. Instagram stories:
Instagram stories is another great feature being used by business owners to market their products. Stories offer options such as adding questions, polls, stickers, or music to make your story more unique and engaging. According to Statista, the number of daily Instagram stories rose from 150 million in 2017 to 500 million in 2019. Keeping these numbers in mind, we highly recommend including Instagram stories in your social media marketing strategy.
9. Social media users via mobile:
The world is simultaneously looking at the evolution of smartphones and social media. The demand for mobile-friendly content across all social media platforms is growing exponentially. According to Lyfemarketing, 91% of users prefer to use social media websites on their smartphones and almost 80% of the total time spent on social media sites occurs on smartphones. Keeping your content and layout optimized for mobile phones could be a great decision for your online marketing strategy. After all, everyone carries their smartphones in their pockets at all times!
Social media is here to stay and we recommend that you be inspired by these statistics and start with your own page! Thank you for reading and all the best!
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