Are you owing a website? Yes, so you must know the SEO Checklist for your website ranking. Plenty of things you should be doing every time you create a new page. This list covers the most important ones. You need to increase leads and high-quality website visits. Your content marketing plan needs help. As a marketer, you want to see your name above to your competitor’s name on a search engine. So, you should plan your SEO strategy for 2018.
You have your list of premium keywords, you are actively blogging, and your website is optimized. You have an on-page and off-page plan. Your monitors are covered with dashboards from Google Analytics, an SEO ranking checker like Moz or SEMrush reports from your CMS or marketing automation tools.
Checklist:
Website Crawlable Friendly URL
The URL of a website should be crawlable and index friendly. It should be for Googlebot to easily crawl and index the information and updates of the website. Crawler needs to be able to visit your page, understand the content on it in a readable text format, and understand images, visuals, videos and embed, or anything else for that matter featured on the page that they can place into their web index.
Keyword Research
What is everybody looking for while searching? Just a primary keyword. Sometimes, a set of related keywords to make search quick and easy. What words and phrases are searchers using to solve or to get answers to their specific problems relating to your business? Your content should be able to help searchers to solve these issues. To achieve this, essential thing you need to have a primary set of keywords and a secondary set of keywords that you can use for your content optimization.
SERP Investigation
SERP stands for the search engine result page. You can check out through SERP investigation, what are the performance of selected keyword. You can determine, that in which page, your keyword is settled out and in how much improvement is required to come on the first page of Google. Here I want to suggest you to do SERP Investigation to search query in Google, see what happens back to you, and then figure out from there what Google believes to be relevant to the keywords searches. You can determine it that Are there any gaps in peoples’ search queries where specific content is not provided? If this is the case, you might be able to fill that gap with specific, related content, which in turn will enable you to take over that ranking position.
Title and Meta Description
Google still uses the Meta description quite frequently in the snippet, so don’t ignore its SEO powers. The title is used even more frequently by Google, while the URL sometimes truncated. Further elements can appear in the snippet, so it’s crucial to your SEO efforts because it determines how it displayed in the SEO result, which in turn determines whether or not people want to click on your listing. You can benefit from creating a well-optimized, relevant snippet that draws in audiences rather than encouraging them to go to a competitor.
Search for primary, secondary, and related keywords
You can consider related keywords are those having the most near meaning to the prime keyword you are searching. Why am I saying text content here? Because if you put it purely in visuals or video or some other embeddable format that Google can not necessarily easily parse out, eh, they might not count it. They might not treat it as that is the content on the page, and you need to prove to Google that you have the relevant keywords on the page. It remains more important than ever to create text content because if your site features only videos or visuals or embeddable formats, Google might not count this as relevant content.
Use rich snippets and schema markup
To enhance the potential visibility that you are going to get. It is not possible for everyone. But in some cases, in that case, that you are getting into Google news, or in the case where you are in the recipe world, and you can get visuals and images. In the case where you have a featured snippet opportunity, and you can get the visual for that featured snippet along with that credit, In another case where you can get rich snippets around travel or around flights, other verticals that schema is supporting right now, well, that’s great. You should take advantage of those opportunities.
Optimize the Page load
As fast as possible and look great. How are you rate any website to look great? From my perspective, I consider looking great as visual, UI perspective and look great from a user experience perspective. For optimization, security is also a crucial point, need to focus. HTTPS is not the only thing, but it is a big part of what Google cares about right now. Your site needs to load as fast as possible while looking great from a visual UI (user interface) perspective and also from a UE (user experience) aspect. People need to be able to visit your site and accomplish their task in an easy, fulfilling way on every device and at every speed.
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Wrapping Words!
Here, I am wrapping up my article. I want to suggest you do a thing, to check out your keyword ranking on Google. Collect your working keywords, solid links, mentions, and word of mouth across the internet and social media. This will ensure that your content is seen not only by Google’s crawlers but by human beings too, who will determine your content as highly relevant and of the highest quality. By doing this, you can able to get know about your keywords and searching status.
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