Running a membership website isn’t an easy task. you should make your membership plan worth the money your customers spend on it. Only then will you be able to gain success. One way to build a perfect membership plan for your customers is to include premium content. Premium content is a type of content which is meant exclusively for your premium members only. These are high-quality content and are restricted for the members who have paid their subscription fee. Premium content is not just a regular piece of content and the success of your website depends largely on this premium content.
Superior quality premium content will provide your company with a huge number of benefits. Your customers will start getting interested in your website. You will also build revenue and enhanced brand perception. This is why your premium content is essential for the success of your website. So, you must take advantage of this and give proper success and take your membership websites to new heights.
Here are a few qualities that your premium content must have:
High value: Your premium content should have a high value. It should be of better quality as compared to the content which is easily available on the internet. Premium content should be relevant and provide your customer with the information that they are looking for. Also, make sure that you keep a difference between the free and paid content on your website. If your customer feels that your free content is already satisfying all their needs then they will not purchase membership plans from your website.
Keep it simple: Your content should be simple and easy to understand. Do not make things complicated. Otherwise, your customers will end up feeling confused. Your content should be able to improve the overall experience of your users on your membership website and they should not regret their decisions. Do not exaggerate and keep all the information to the point.
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Different types of premium content that you can sell on your website:
Downloadable content: There is a huge variety of downloadable content that you can provide to your customers in virtual mode. This content can be anything that can be easily downloaded. A few examples of downloadable content include PDF, guides, ebooks, images, templates, audio files, video files and many more. You may also sell digital courses on your membership website and if you want to differentiate your website from your competitors then you may offer bonus workbooks and podcast episodes to your website. There are limitless options to customize the content on your website.
Exclusive webinars and interviews: Keeping our members engaged is very important when it comes to running a successful membership website. Exclusive webinars and interviews are highly valuable and will keep your customers engaged. These interviews will provide educational value to your customers and they will find it irresistible. You may also allow guests to add valuable content on your website. This will help you to reduce the time you spend on content creation. A webinar is also a very good premium content idea. It will allow you to communicate with your members directly.
Access to private groups: Your members should be given access to private forums and discussion groups. You should create exclusive communities for loyal members only. Facebook is one such platform which can be used for this purpose. It has options for creating private groups. You will be able to control the access level and also engage your group members with regular polls, videos, posts and live sessions.
Discount codes: Discount codes are a great way to attract new members to your website. This is especially useful if you make a tutorial or video content of any type. You can use the discount code for cross-promotion purposes.
Advantages of including premium content in your membership website:
Increase traffic: Good quality content will enable you to rise above the masses. It will be an excellent way of driving traffic towards your website. You will also be able to increase the revenue by converting your basic members to paid members. Well-curated content will help you to develop a proper relationship with the customers and you will be able to create your own space in the virtual world.
Premium engagement: High-quality content will keep your audience engaged to your website for a longer duration of time. It will also separate the casual members from the loyal members of your website. Premium content will take your website to a whole new level and your members will also be more willing to spend their time and money on your website.
Brand perception: Good quality premium content will also help to create brand perception. Your customer will always want to spend money to get access to content from a brand which has a good reputation. Your brand perception will be enhanced by your premium content. It will help you set your quality standards and will also define the products that you are selling on your website
So, this was all about premium content. Make use of your premium content and give an excellent boost to your membership website. If you have any other premium content ideas that can be sold on membership websites, then do let us know of it.