What’s hot and what’s not for website design this year? This article will explore some points you should consider when strategizing how to create an attractive website. Always remember that your website is often the first port of call for potential customers. Having a well-designed website might be just the thing that will attract potential customers and push you ahead of your competitors. Here are some of the latest web design trends for 2021 that you should consider incorporating into your own website.
Single-Page Website Design
A relatively established trend has been the one-pager website, where all the information is displayed on a single, vertically scrolling page. This makes for a modern and clean design. Usually, image-rich and text light, these sites can be visually appealing and have grown in popularity in recent years. Start by doing some research. There are so many articles out there on how to create a one-page website, so you won’t have any problem finding all the info and tips you will need.
Dynamic Content Tailored For Your Visitors
Using tracking cookies and some content rules, you can start displaying personalized content to website customers. When a user visits your site, they will see only generic information that everyone else sees. Still, as they move around your site and build up information on what they view, click on, and perhaps add to the basket, your website can start showing them more relevant information.
For example, the Amazon website will quickly learn the categories of products a customer is interested in and display related products on subsequent visits. This leads to higher conversions and, at the very least more time spent on each visit.
One popular trend has more interactive features on your site. This helps to increase customers’ engagement whilst browsing, and hopefully. As a result, your business gains more value from their visit. An example of an interactive tool could be a calculator for, say, a financial savings site.
With an interactive sliding tool that calculates the rate of interest as the user changes inputs like the amount of deposit or the savings product, your website not only offers visual information, but the web visitor may find the tool so useful he or she bookmarks the page for future reference.
Furthermore, it gives the customer an instant and fun way to interact with your product range, and this could mean that more online users associate those values with your brand when they are ready to deposit their savings!
Micro animations are small animations that contrast with the background to give users cues to click or view next. It may be as simple as a small arrow hovering over and motioning to a new product or an animation of a model moving around in clothing to show off an outfit’s fit and 360 views.
One of the trending iterations of Micro animations is Parallax Animation, where there are different layers of foreground, background images, and animations to create what is termed a Parallax Effect. The Gucci site for their Spring Summer Collection is a good demonstration of Parallax websites and animations. The different layers add depth to the page and bring it to life were flat and static web designs cannot.
Tips for Parallax effects keep it clean and not overpowering so that menus or important CTAs won’t be hard to see or click. Try to limit the number of animations and the speed of their movement.
Bold Colour Schemes
Having bold colors on your website helps your brand stand out and allows customers to associate certain emotions with the color. Ford, for example, has a deep blue Pantone to associate with robustness and solid cars; a flavored bubbly water drinks company uses colorful cans and reflects that on their website with the same solid colors as background blocks. This gives them a strong, memorable design that stands out from other drinking water brands. Color psychology is a whole discipline and growing trend in 2021 that looks at how colors can influence consumers and get them to associate good things with your brand.
This means putting the UX and design of a mobile page before regular desktop displays. The statistics back up the need to cater your website design for mobile screens. The proportion of searches on mobile is now greater than that of PCs and laptops, and Google and other search engines give higher rankings to mobile-friendly websites.
It is no longer enough to have mobile-responsive sites; the site has to be designed for mobile, including thumb-friendly navigation where all the important things on the screen are centered and within reach of the thumb. See here for more mobile optimization tips.
AR has been around for a while now, but this year we will see steady adoption of leading website designs. Immersing the customer in a virtual experience gives the brand a point of differentiation and a more visual and realistic experience when buying a product. Take the Jeep build-a-Wrangler site that uses augmented reality to allow customers to design and build their own Wrangler.
Please review some of these trends and identify which would complement your brand and website. Eg. The single-page website may be good for informational or corporate sites but not good for eCommerce sites with lots of products that need dedicated pages. We hope this information helps you stay updated with the competition and what leading brands are doing with their online assets.