If you are an online marketer, you know the importance of promoting your brand on mobile social messaging apps. Messaging apps are used by billions of people every day and it is only fair that you join the bandwagon!
Why?
Apps connect people from different parts of the world. Most apps are free and allow voice calls, video calls, and chats. It is an easy way to communicate. With this information in mind, it is crucial that your business makes the most of it! A great thing is that through social apps, you can send personalized messages to your audience. Such one-on-one interaction is highly appreciated by customers.
Here are some statistics that prove why mobile social messaging apps are important:
- Around 2.9 billion people now use Messenger and WhatsApp.
- 41 million messages are sent out every minute!
- Messaging apps have 20% more active monthly users than social networks.
- By 2022, it is expected that 3 billion people would use messaging apps on mobile.
- Facebook Messenger is the second most downloaded app of all time.
- There are 40 million active businesses on Messenger.
Some mobile social messaging apps you can use for your brand promotion:
1. Messenger:
This app is linked to Facebook and has over a billion users. It is one of the most popular messaging apps out there. It can be downloaded on any smartphone! All you need is a Facebook account. The platform is easy and allows you to send text, images, GIFs, stickers, and so much more. It makes interacting with your customer fun! Additionally, you can also integrate chatbots to communicate with your customers.
Know more – here.
2. WhatsApp:
You would be surprised to know that WhatsApp is ahead of Messenger when it comes to being a popular messaging app! You can download it on any device and start messaging. If you have customers in-house, you can make a group of up to 250 people and engage with them on a daily basis. It is super convenient for small businesses.
Know more – here.
3. Telegram:
Telegram is gaining more and more importance. It can be used on a laptop, tablets, and mobile devices. Typically, it runs on a cloud-based service. It offers various features that can help brands promote their products. Some of the features include the ability to integrate bots, free downloads, stickers, and so on. You can also choose a theme for your conversations!
Know more – here.
4. WeChat:
We Chat is another app that is hugely popular! It is an amazing app that works on most mobile devices without any inconvenience. It is typically used in Asian countries. With this app, you can connect with new customers and engage with them. It is like a second phone – you can add it to your website and let your customers contact you for their needs.
Know more – here.
5. Snapchat:
Snapchat is an app used widely across the world. It is a little different than most messaging apps. It focuses more on photos and videos. Brands can post content and interact with their audiences with ease on this app. You can even put up stories that will be viewed by everyone following you! Giving your audiences a little behind the scenes and engaging with them will prove fruitful for you!
Know more – here.
Also Read: Best WooCommerce Apps For Your Online Store
How to use messaging apps for marketing?
1. Using bots:
With the use of apps, consumers can opt to receive real-time information about their products and orders. This is made possible through the use of bots. When customers get a speedy reply, they appreciate it. A lot of brands are already using bots to communicate with their audience on a daily basis.
2. Easy checkouts:
Snapchat, WeChat, and Facebook let you make payments through the app. This is hugely beneficial to any company that is trying to sell and make a place online. Such easy checkout processes lead to higher leads and eventually, high sales.
3. In-app shopping:
In today’s world, a lot of people prefer shopping online. By using bot technology and in-app payment features, you can provide your users with a seamless shopping experience. Shopify has already integrated with Facebook Messenger to make shopping easier for you – and other apps will soon follow this trend.
4. Engagement:
For any brand, engagement is the most important thing. Through the use of such apps, you can conduct contests, promotions, and other things to keep your audiences engaged at all times. A lot of brands have incorporated this in their social media marketing campaigns and have achieved huge amounts of success!
5. Making emoticons, stickers, and GIFs:
A lot of people use emoticons while communicating. As a brand, you can capitalize on this and create your own stickers and GIFs that will be used by your audiences. It creates awareness among new audiences.
In conclusion:
If your company still has not invested in such apps, we highly recommend that you do so at the earliest! Change the way your content marketing looks! Digital marketing has opened up so many new ways of interacting with your audiences. We suggest you take maximum benefit while you can!
We hope this article has been helpful to you! Thank you for reading and all the best with your work!
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