Investing in social media marketing is a trend that the majority of entrepreneurs are already following, yet, you would be surprised to learn just how many of them are under-investing in this vital field of digital marketing. The list of benefits that come from proper implementation of your social media marketing into your overall marketing strategy is endless but here are seven of the most compelling reasons that might just be able to sway you and provide a valid reason to invest in social media marketing.
1. Everyone is using it
According to various statistics, about 59 percent of people access social media every day or almost every day. Furthermore, about one-third of social media users check their social media profiles at least five times per day. This means that the chances of an engagement or a chance that they’ll see your content (even multiple times) are far from being insignificant. Therefore, with the help of adequate channels, you’ll have a fairly easy job of reaching out to your audience and connecting with them.
2. The first stage of support is social media following
As many as 95 percent of people who support your brand is likely to follow it via social network. The reasons behind this are fairly numerous. First of all, it’s an easy thing to do, due to the fact that it requires a single click or tap on one’s screen. Second, it provides one with a ton of updates on the brand in question and some of these updates might be quite valuable for the user in question. In e-commerce business, this is usually a notification involving a limited-time offer, a coupon code or a sale, which gives a person in question even a financial incentive to follow the brand.
3. A boost to recognition and awareness
The next thing you need to understand is the difference between brand recognition and brand awareness, which works in multiple ways. You see, a person who follows you on a social media already knows a thing or two about your brand, which means that they already pass the minimum brand recognition requirement. Still, the fact that they’re following you is also exposing you to some of their friends and followers. As for the awareness, the longer they follow you, the more they interact with your brand and learn about it.
4. Sponsored content is always outperforming traditional content
One of the things that the majority of social media community knows but is reluctant to talk about is the fact that sponsored content tends to be favored by social network algorithms. Facebook is probably the best example of this, seeing as how it was accused (more than once) that their business accounts and individual user accounts differ in terms of reach. Nonetheless, arguing whether this is fair or not is highly irrelevant, seeing as how it creates a climate in which a small enterprise can sponsor their own content in order to get a competitive edge. Such an increase in competitiveness is even worth considering online loans in order for one to expand their digital marketing budget.
5. Choosing a specific audience
Another thing you need to understand is the fact that targeting your audience gives you a chance to tailor specific content and create optimal results. Instagram, Snapchat, Facebook, YouTube, LinkedIn and Pinterest all have vastly different demographics. Moreover, they’re used for different reasons. This means that you get to control channels that your content is delivered through, thus ensuring that the intended audience gets your message. This kind of controlled message delivery system is one of the biggest advantages of investing in social media marketing.
6. A boost to your search engine ranking
Even though everyone knows that social media links aren’t rated the same as traditional backlinks, the truth is that they still contribute to one’s search engine rank. If for no other reason than for the increase in traffic and the number of traffic and qualified leads that it provides your brand with. This also leads to an increase in the number of brand mentions, which impacts your overall digital footprint. All of these advantages are something that a small business can’t afford to ignore.
7. A great place to earn recommendations
When it comes to the decision-making process, a lot of people are looking for user-generated content like positive comments and traditional user reviews. On social media, you have a chance to get something even better. Instead of just earning a recommendation, what you’ll earn is the recommendation by someone who your potential customers know and trust – their own friends and influencers they follow.
Final thoughts on why should you invest in social media marketing
If the above-listed seven reasons aren’t enough to convince you, what you need to understand is the fact that all your competitors are already investing in social media marketing. This means that if you fail to do the same, what you risk is getting left behind. Now, instead of just considering the above-listed seven advantages, what you also need to take into consideration is the gap that it will leave between you and your competitors if they manage to reap these benefits and you fail to do the same. In other words, this addition to your digital marketing strategy shouldn’t even be mandatory.