Nowadays, Digital Marketing is essential and necessary to make the company strategy more effective and it’s execution becomes the basic need for any business to boost its ROI.
As we know that marketing becomes more expensive and competitive due to the drastic changes in digital marketing trends in 2019.
Millions of websites are available on the web today and many are still planning to launch, Hence, you can see the google graph is growing rapidly year by year and earn more money.
In order to keep yourself above your competitors, you need to update yourself with new digital marketing trends. And, here we’re here to help you with the same.
How Digital Marketing Will Change in 2021
Let discuss in detail How Digital Marketing Will Change in 2021:
1. Voice Search
Most of us are now aware of what Voice Search is all about and also are using it more often to search on Google. And, do you know that the percentage of using Voice Search feature will gonna be increasing in upcoming years. According to ComScore, more than 50% of the searches on Google will be only voice searches by 2021. It is essential to keep the focus on SEO .
You can leverage the Voice Search functionality by targeting long-tail keywords and conversational language. The reason is obvious! Whenever someone tries to search via Voice Search, he, generally, uses a complete line rather than just pronouncing one or two words.
2. Be Informed with Algorithm Updates
As you’re struggling to rank on the top position of Google, you should regularly keep yourself update from the changes in Google Algorithm.
These points will help you a lot!
- Google is now focusing more on Mobile-First index rather than just being mobile-friendly.
- Try ranking for “Featured Snippet”. Keeping focus on the Structured Data will gonna help you a lot for getting rank in the featured snippet.
- Use conversational phrases or long-tail keywords in your content to get ranked for voice search queries.
- Google is now paying more attention to the sites who haven’t SSL certificates yet. It penalizes them by providing a lower rank. So, make sure you have secured your website with SSL.
3. Blogs won’t work until it consists of fresh content
Yes!the content is the king in Digital Marketing. Still, there is another aspect you need to keep in mind.
Millions of the website are available on the web consisting of a huge amount of content. But, most of them haven’t updated their blog posts yet depending on the latest updates. You should understand that just a piece of content can’t help your site rank well. Until it’s fresh and unique content.
Content marketing is completely changing 2021. No need to write blogs in bulk. Just strive to write quality content and update the older content as and when required.
4.Focus on new search engines and new content types
We all know that for website ranking, Google takes a lot of time and ultimately depends on content quality. But due to the competitive market, it’s quite difficult to get top position on google.
So, what’s the best solution to cope up with this issue?
Well, the answer is to move on to some other search engines besides Google where competition is not really high!
Must try YouTube Channel as it is one of the best and less expensive platforms for the promotion. And, you’ll be surprised to know that more than 40% of people prefer to watch videos rather than reading the text.
5. A/B Testing
Nowadays, in order to boost conversion rates, many businesses are trying A/B test. This allows them to better understand what clicks the mind of their prospective customer a lot.
Instead of spending your budget on unfruitful activity, I’ll recommend you to apply the test and gain the advantage of results.
Your A/B testing will surely help you:
- To craft a strategy for the customer value proposition
- To address the concern of your customer and remove them easily
Final Thoughts on Digital Marketing Trends
Hope you’ve understood well these latest Digital Marketing Trends. Do you need help to rank your website high among Google search engine results? Do contact us now!