It is an incredibly powerful tool but often it is not used to its full extent. It helps teenagers with both leads and clients via an email campaign. email retargeting says that only 2% of shoppers convert during their first visit to your site. Usually, a good marketing strategy should go beyond the first result. However, A user must go through multiple contacts through various channels. Additionally, email retargeting can be a very valuable ally when you are approaching the conversion. On the other hand, A study found that retargeting can boost conversion rates by a massive 150%. On the other hand, retargeting display ads have a high conversion probability. When it is used correctly it is a very effective way of re-engaging leads.
What is Email Retargeting?
When a user subscribes to your mailing list and visits your website, the system records this visit. Then sense a personalized email based on the actions taken. When it comes to getting your email marketing campaign to be effective Email retargeting makes a difference. It involves creating the right ad and directing it to the right people. This is also a common e-commerce marketing tactic used to reach shoppers who don’t follow your CTA. It can span multiple channels, including display ads, CTAs.
How does it work?
Usually, email retargeting works by taking the information you have on your customers. It also uses it to create only the most relevant, highly targeted email campaigns suited for your customer’s needs. Also, you need to have at least a basic understanding of behavioral marketing to do this. In simple, this is the practice of monitoring and tracking the behavior of your targeted audience members. Additionally, it is done by tracking their websites and purchase activities. Website cookies are the most common way to track this behavior. On the other hand, these cookies are stored on a user’s browser to help track user activities.
Now, email marketing has been utilizing remarketing pixels in the email to help them track their subscriber’s data. Usually, a tracking pixel is a tag that’s embedded into the HTML code of an email. It tracks the behavior of a specific user after they have opened an email. However, tracking pixels work very similarly to website cookies and can help you gain a deeper insight into your subscribers.
Also Read: 7 Conversion Driven Marketing Tips For SaaS Startup
Types of email retargeting
Email retargeting can mean two things in marketing, these are Display-ad and Email.
1. Display-ad
Usually, in this case, the advertiser or marketer sends an email with a web beacon to email subscribers. Therefore the beacon tags it when a recipient opens the email on a web browser. Although, this method only works for some email clients.
2. Email
There are websites visitor who has not done any action after visiting a website. So the marketers send personalized emails to them. The visitor starts to receive customized email messages about the product they showed interest in when the user cookies match email addresses. On the other hand, it is a useful type of email retargeting that helps reach interested people only.
When to use Email Retargeting
Research shows that email customers are more valuable, bringing in 11% more revenue than others. Additionally, there are a few situations where email retargeting can have a huge impact.
Also Read: A Starter’s Guide to Retargeting
Shopping Cart Abandonment
According to the latest aggregated results from the Baymard Institute, around 69% of shoppers abandon their carts. Also, it may happen because they are still comparing prices and are not ready to buy. BI Intelligence says, that shopping cart abandonment leads to $4 trillion in lost revenue each year. Additionally, smart retailers can recover some of that with email retargeting.
Getting Inactive Visitors’ Attention
Email retargeting will help you to focus on the main audiences when it comes to getting visitors’ attention. First, the people who have bought something signed up for your email list or downloaded your lead generation item. Second, the people who have visited your site without taking action. Usually, Retailers use email retargeting in combination with a Facebook pixel to show ads for your products.
Tailoring Messages to Visitor Behaviour
Amazon uses onsite retargeting to recommend products related to what you are looking at. It also lets you know when there is a better price on an item in your cart. OptinMonster is used to create onsite messaging that varies depending on whether a visitor has bought something from you before.
Email retargeting best practices
There are several best practices, that you need to consider before your email retargeting campaign. if you want to ensure the success of your email retargeting efforts, these practices can help you.
Utilize email segmentation
It is a process of splitting up your emailing list into more detailed, highly targeted lists. It also helps you further target those who are looking for specific information. Additionally, segmentation ensures that you aren’t sending emails to those who’ve already purchased certain products.
Time matters
Right after someone’s clicked off your website entirely, you will want to start sending your email retargeting emails. Additionally, the sooner you land in their inbox, the more likely they are to return to your site.
Help in re-engage inactive subscribers
Using email retargeting is a great way to remind your new subscribers what they subscribe to in the first place. It will remind them of what piques their interest in the first place. It also encourages them to reconsider acting on a CTA.
Target your options correctly
When you don’t target the option correctly, your campaign could have the opposite effect to the one you intend. Also, showing an offer meant for people who haven’t decided yet to those who are already signed up will be a turnoff.
Conclusion of Email Retargeting
You can see that email retargeting isn’t nearly as difficult as you may initially believe. It is a powerful tool for boosting sales. On the other hand, you have already started working on email retargeting into your email marketing strategy. Also, you can use the tips we have mentioned above and add retargeting to several of your marketing campaigns.
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A Comprehensive Guide To Using Social Media Marketing For eCommerce Stores
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Facebook Marketing Techniques for Your WordPress E-commerce Site
