MailChimp is one of the best email marketing campaign tool. Millions of people sign up on MailChimp and growing their business tremendously. MailChimp can help you communicate with—and grow—your audience. If you are a newbie to MailChimp then you have to go through this article, as we are going to cover all the aspects how to start your first email marketing campaign using MailChimp.
As MailChimp offers you various amazing features that can change your campaign look and feel. Email marketing proves beneficial you’re looking to grow your business. So, for that all you need to design your own template and campaign for your customers. If want to build a strong relationship with your customers then to send a personal email to them, as they will feel how closely you know them. So, not getting too deep on this topic. If you want to know more about how to optimize email marketing campaign, then refer to this link.
So, let get started with our subject. How you can start your first email marketing campaign with MailChimp-
Jist you sign up for Mailchimp now you can see the Dashboard of Mailchimp. On the top left corner of dashboard MailChimp, you can see the 4 stages of creating your email marketing campaign. Let us check out one by one-
Any distributed content, that’s created and measured in MailChimp, including regular emails, automation, landing pages, and ads.
A place for you to collect and manage your contacts in MailChimp.
MailChimp comes with wide range of variety of Templates. These are easy to design beautiful, effective email campaigns in MailChimp.
Automation, also known as automated email, is a targeted email or series of emails that send when triggered by a specific date, event, or contact’s activity.
Click on campaign first then you’ll see the various campaigns. We’ve got campaigns for all of your business goals. You’ll find options to send an email to all of the subscribed contacts on your list, target repeat customers, find new people on Facebook, and more.
Here are the different types of campaigns you can create in MailChimp.
In this article, I’ll teach how you can create regular email champion.
Then to create a regular email campaign, follow these steps.
MailChimp has various types of Templates even it is divided into categories. You can easily choose your best template which suits your brand.
There are a variety of customizable layouts and pre-built themes that can be used as starting points for your campaign, along with a selection of intent-based featured templates that can help you create the perfect campaign for showcasing products, sharing news or stories, following up with customers, or helping folks get acquainted with your business.
To design the content for your campaign, follow these steps.
Now you are all set to with your very first email marketing campaign.
Now when you are done with your campaign. It’s time to preview your campaign.
Click the Preview and Test drop-down menu to access powerful testing tools before you send your email.
When you create a regular email campaign, we go ahead and enable certain tracking options by default. This includes open and clicks tracking, as well as e-commerce tracking if you have a connected online store.
To edit the tracking options for your campaign, follow these steps.
After you’ve completed the To, From, Subject, and Content sections of the Campaign Builder, you should see a green checkmark next to each. That means your regular email is ready to schedule or send.
If you’re ready to send the campaign to your subscribers, click Send.
You are all set to with your campaign now get ready to grow your brand with email marketing.