Artificial intelligence (AI) in marketing has entered the mainstream. Using AI marketing tools should be part of your company strategy if you’re a blogger, e-commerce entrepreneur, or affiliate marketer.
Here are the top ten AI tools in various marketing areas.
1. Phrasee
Phrasee is a machine learning-powered application that creates optimum content for every campaign in any language. Its mission is to lower client acquisition expenses while growing brand recognition and social following. Phrasee assists marketers in attracting new consumers and increasing revenue by offering the high-performing brand language. The AI-powered language system provides several advantages. Its primary goal is to capture your target audience’s attention across many platforms while improving open and click-through rates.
With Phrasee, you can quickly and easily generate compelling copy. The program creates hundreds of possible copy ideas on its own. It then runs each version through its Deep Learning Engine to identify the most convincing and should be avoided. Based on its ranking, the algorithm then offers a sample copy. Its advanced algorithms enable you to tailor your messaging to your brand’s voice and personality. It also allows you to reach out to consumers on an extensive basis.
Also Read: Best Artificial Intelligence (AI) Marketing Tools
Key Features
- AB Testing
- Campaign Management
- Content Management
- Dynamic Content
- Email Marketing
- For eCommerce
- Multi-Language
- Predictive Analytics
2. ManyChat
ManyChat is a social media messaging platform that enables businesses to leverage automation technologies to boost client engagement and sales and give real-time assistance. Many of its features allow you to construct dynamic dialogues without requiring any technical skills, even if you are not a developer. ManyChat allows you to start a discussion on Facebook Messenger or Instagram while collecting phone numbers and email addresses. You can also use the ManyChat platform to send discounts and booking confirmations.
ManyChat’s simplicity is one of its finest features. The user interface is simple, with a menu bar on the left and a few clickable buttons. You may also send cards to your prospects to educate them on your offering. If you don’t have the time to produce your material, you may always employ freelance writers. You may also establish your prices and select the sorts of information you wish to get.
Key Features
- AB Testing
- Activity Dashboard
- Automated Responses
- Chatbot
- Customer Database
- Customer Segmentation
- Customizable Branding
- Customizable Branding
- For Sales / Marketing
- Live Chat
- Multi-Channel Communication
- Pre-Configured Bot
- Proactive Chat
- Reporting/Analytics
- Third Party Integrations
- Ecommerce AI tools
Also Read: Best Team Chat Apps Software
3. HubSpot SEO
The HubSpot SEO tool allows you to monitor your website’s SEO performance. You may also include a text box to keep track of the material on your website. Whether you use HubSpot for inbound marketing, you may check the results to determine if your most popular content has a higher page ranking on search engines. Once you’ve chosen the correct topic, you may examine your SEO stats. Check whether your top content appears on your rivals’ search engine profiles.
HubSpot SEO works by organizing supporting material around a central theme, and this informs search engines that your information is relevant. Topic clustering is a technique that is commonly used for blog articles, videos, and infographics. When you initially start using HubSpot, you should check the Optimize Panel for any issues.
Key Features
- conversion-optimized content
- Landing Pages
- A/B tests
- Marketing Automation
- Lead Management
- SEO ROI
- multi-touch revenue attribution
- track engagements
- Bi-directional sync
- hyper-targeted campaigns
4. WordLift
WordLift is artificial intelligence software that automates the process of labeling text. This program creates top-level navigation links and optimizes content for search engines automatically. Publishers have complete control over the metadata associated with their material, and they may also add value to their business by establishing APIs for their website. WordLift will not require any technical skills or expertise because it is built on Open Source technology.
WordLift is a robust tool for content marketing and supplementing content with important information. It can improve your material by adding schema markup and multimedia to it. It aids in the simplification of the content management process and allows you to concentrate on the tale in your writing. This technology can also communicate with Personal Digital Assistants, making it easier for your clients to connect with your website. You’ll be shocked at how much your material improves after using WordLift.
Key Features
- AB Testing
- Content Management
- Dashboard
- Data Visualization
- For eCommerce
- Google Analytics Integration
- Keyword Research Tools
- Knowledge Base Management
- Link Management
- Multi-Language
- Natural Language Processing
- SEO Management
- Third Party Integrations
- WYSIWYG Editor
- Web Traffic Reporting
- AI Chat bot
5. Zendesk Chat
Zendesk Chat is a live chat widget intended to give your website visitors a more personalized experience. This technology is excellent for both online and mobile sites, and it assists businesses in developing a more personal relationship with their consumers. Zendesk Chat may be used to automate regular chats, provide polite greetings, and track your visitors’ activity. This function might benefit your company if you have a large client base.
Zendesk Chat primarily aims to improve customer experience by offering a smooth, customized experience. This sophisticated tool enables organizations to monitor their clients and connect with them, and it allows firms to understand their consumers, what they buy, and their most pressing problems. Furthermore, the system offers a complete set of reports for tracking critical parameters such as problem resolution progress, customer satisfaction, and agent performance.
Key Features
- Account Alerts
- Account Management
- Activity Dashboard
- Activity Tracking
- Alerts / Escalation
- Alerts/Notifications
- Appointment Management
- Asset Tracking
- Assignment Management
- Automated Routing
- Automatic Call Distribution
- Availability Management
- Batch Communications
- Blended Call Center
- Call Center Management
6. Tailwind
Tailwind is unique because it’s a system of integrated tools so that an ecommerce store can manage all its marketing — from social posts to email campaigns – in one place. They’re on a mission to help ecommerce stores grow with great marketing, so they’ve been integrating AI into their suite of ecommerce marketing tools to make ecommerce marketing faster, easier, and better.
Their newest marketing tool — Tailwind Ads — makes it easy for anyone to get started with paid advertising and run a successful campaign that generates targeted traffic. Tailwind leverages advanced AI tech that for a long time, was only accessible to large corporations with million-dollar ad budgets to generate the ad creative and then continually optimize the ad to maximize your advertising budget.
While AI is being applied to many types of marketing and sales activities, using it for paid ads is an incredibly practical application of the technology because it can do what a human can’t – continually monitor and analyze the stream of ad performance data and instantly make micro-adjustments in real-time to ensure that you maximize your return on ad spend with very little time, effort, or expertise needed.
Key Features:
- AI Advertising for Ecommerce
- Ghostwriter AI for Content Generation
- Copilot Marketing Suggestions
- Social Design Generation
- For Ecommerce
- Social Media Scheduling
- Email Marketing
- Social Analytics
- Hashtag Finder
- Smart Bio Link in Bio for Instagram
7. TUP e-Commerce
TUP e-Commerce is a data-driven tool that monitors and analyzes the activity of site visitors. The program allows website owners to fine-tune their branding and online shop design based on statistics. It also tries to improve advertising efficiency and ROI by studying correlations and the top five buyer personas. TUP e-Commerce uses this data to assist site owners in determining the optimum conversion rates.
In addition, the organization might offer a free email marketing service. Seventh Sense, an artificial intelligence technology, may assist you in breaking through the clutter of email newsletters and increasing interaction. It may also send emails to your subscribers and track their responses. You will eventually have a deeper grasp of your clients. TUP e-experts Commerce’s will make your ecommerce store stand out from the crowd.
Key Features
- AB Testing
- Campaign Analytics, Planning
- Campaign Segmentation
- Contact Management
- Conversion Rate Optimization
- Drip Campaigns
- Email Marketing
- Event Triggered Actions
- Engagement Tracking
- Multi-Campaign
- Multi-Channel Marketing
- Third Party Integrations
- Visual Analytics
- Reporting/Analytics
Also Read: Top-10 B2B Ecommerce Trends: Expectations and Facts
8. Yotpo
Yotpo is a full-service eCommerce marketing platform. It assists brands in creating and driving development via the usage of user-generated content (UGC). It serves as a platform for gathering and amplifying user-generated content (UGC). Businesses must first determine their needs to begin using the platform. Yotpo is an excellent alternative for a complete eCommerce solution. You’ll discover an easy-to-use, low-cost method for growing your brand.
Yotpo is a platform that assists businesses in enhancing their internet reputation. It uses process-driven technologies to guide enterprises toward higher-paid search advertisements and organic traffic. Marketers may use the technique to turn website visitors into purchases, and they may utilize social media to engage customers and boost conversions. Furthermore, the organization provides several tools and services to help business owners enhance their internet reputation. Marketers can track the efficacy of their marketing activities with the aid of Yotpo.
Key Features
- Advertising Management
- Campaign Management
- Communication Management
- Community Management
- Content Creation
- Content Management
- Customer Segmentation
- Customizable Branding
- Dashboard
- Discussions / Forums
- Engagement Tracking
- Feedback Management
- For Small Businesses
- Gamification
- Moderation
- Analytics AI Tools
Also Read: Top 5 Google Forms Alternative
9. Albert AI
Albert AI is an autonomous AI created by a team of data scientists that analyzes audience and technique data to assist organizations in optimizing and scaling their digital marketing campaigns. IBM created it to aid businesses and agencies in their digital transformation activities. Its one-of-a-kind technology is built on deep learning and will learn from your submitted data. Visit the Albert website for further details.
The platform will be compatible with all channels, devices, and formats. It interacts with the Google Display Network, AOL, Microsoft, BingAds, Baidu, Facebook, Twitter, and YouTube to optimize campaigns across all channels. The AI will also consider offline sales, essential for CPG firms, and it can analyze and forecast offline sales, which is a crucial element of the customer journey. In brief, Albert will assist you in developing better marketing programs and increasing ROI.
Key Features
- AB Testing
- Benchmarking
- Campaign Analytics, Planning
- Budget Allocation
- Channel Management
- Campaign Management
- Cross-Channel Strategy
- Multi-Campaign
- Predictive Analytics
- ROI Tracking
- Self-optimizing campaign
- Efficient Long Tail Search
Also Read: How Digital Transformation is Increase Customer Experience
10. Crayon
Crayon, which was founded in 2014, delivers analytics and competitive intelligence to help midsize and big organizations track and evaluate market trends. This technology enables firms to record and assess competition information, making more informed business decisions. It also assists businesses in tracking consumer feedback, marketing activities, and pricing changes. It benefits businesses by providing an integrated perspective of their operations, promoting sales, long-term revenue, and solid connections.
Crayon is an artificial intelligence platform that allows organizations to monitor their online rivals, partners, and consumers. The firm has various features and is simple to use, and users may evaluate data and select which changes are most essential, among other alternatives. Its objective is to assist businesses in making better data-driven decisions. Forrester Research has named it a Leader in Competitive Intelligence Platforms, and G2 has called it a Leader in Multiple Categories on multiple occasions.
Key Features
- Alerts/Notifications
- AB Testing
- Benchmarking
- Campaign Analytics, Planning and Segmentation
- Competitive Analysis
- Keyword Tracking
- Real Time Tracking
- Social Media Monitoring
- Trend Analysis
- Website Monitoring
11. Optimail
Optimail is an email marketing solution that employs artificial intelligence to optimize email messages in real-time. Marketers generate and establish a sequence of emails depending on their objectives, then let the system assess what works and what doesn’t. For example, a welcome message should be sent out on the first day of an onboarding campaign. Optimail assists them in selecting the best method to acquire clients by comparing alternative messages.
Optimail is an email marketing platform analyzing consumer activity and tailoring messages using artificial intelligence (AI). Using this AI, your campaign will be tailored to your client’s requirements. Additionally, the application will automatically change your campaign, such as urging subscribers to complete specified actions. As a result, Optimail will boost your conversion rates. It also gives a comprehensive set of data and reports on the efficacy of your email campaigns.
Key Features
- AB Testing
- Auto-Responders
- CAN SPAM Compliance
- Drip Campaigns
- Dynamic Content
- Event-Triggered Actions
- Image Library
- Reporting/Analytics
- Subscriber Management
- WYSIWYG Editor
- AI Content Marketing Tools
Conclusion of AI Marketing Tools
You’ll find an AI product or platform to help you get the most out of your current marketing tools, such as analytics, automate content development, or improve your capacity to analyze consumer behavior for personalized marketing. Top AI marketing solutions are no longer considered a luxury in today’s increasingly digital marketplace.
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