Content syndication remains a criminally underrated source of traffic and brand authority, which has only recently started to shine. This strategy holds a lot of promise for startups, bloggers, and content marketers alike, with cheap targeted traffic, substantial SEO benefits, and a whole host of other benefits.
When it comes to marketing, this is far from a new strategy, what’s new, however, is the remarkable sources and opportunities that have since opened up in recent years. In this article, we try to briefly shed light on the slew of benefits offered by content syndication, with tips to make the most of the same.
What Is Content Syndication?
At its core, content syndication is the process of re-publishing the same content on a number of different sites, with the goal of reaching a wider audience.
Popularized by the legacy media, mostly with opinion columns being syndicated across a wide range of magazines and newspapers, it has since gained a lot of traction among marketers, especially online.
The content used for syndication can take any number of formats, including but not limited to ebooks, videos, audiobooks, infographics, and more.
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The Core Benefits of Content Syndication
At its core, here are some of the common benefits of syndicating your content across sites, networks, and platforms within your niche.
1. More Exposure
While an infographic published on your site results in substantial engagements, it is no comparison to it being shared on Pinterest, across various relevant boards, or on Facebook, Quora, and Reddit, with millions of targeted users.
This stands to generate substantial free targeted traffic, leads, and even sales, when done right, at a cost that is relatively lower compared to paid advertising.
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2. SEO Benefits
Beyond the immediate spurt in traffic, there are plenty of long-term SEO benefits that can accrue from backlinks and social signals.
3. Brand Recognition
With quality content that gets syndicated across popular, high-authority sites, your brand will start gaining recognition within your niche, which can ultimately result in higher conversions.
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4 Valuable Tips To Get Started With Content Syndication
Getting started with content syndication, like with most things in digital marketing involves a small learning curve. These tips should, however, help smooth things over in the beginning, without any extensive trials and errors.
1. Content Is King
Content syndication is essentially a content play, and therefore, the quality of your content essentially determines the range of success you have with it.
Hiring specialist writers or infographic designers are often the best way to go, as quality will almost definitely be lacking when done in-house.
2. Relationships Are Key
There are some sites, influencers, or bloggers who might be willing to share your content in exchange for a quick buck. However, for the most authoritative, and reputed sites and platforms, the key is to build relationships with owners, editors, and contributors.
3. Join Specialist Content Syndication Programs
If you’re just getting started with content syndication, you can jump the queue and start gaining traction right away by joining specialist services such as ActualTech’s syndication programs.
This represents a great shortcut, especially if you have the money to spare, and don’t want to invest the time and effort to build relationships and explore opportunities.
4. Track & Optimize
Content syndication campaigns are also treasure troves of data, putting your content in front of millions across platforms, sites, and locations resulting in a diverse range of feedback and responses.
If marketers can go through them, it will help gain a good understanding of how your content has been received, and what it is missing, to better align future campaigns with what the community likes.
Final Words
Content syndication is a great way to make your content go the extra mile, whether on social media platforms, blogs, or leading publications. With the right strategy and quality content, there is no stopping the amount of traffic that can be generated via this method.
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