Shopify is currently the most popular e-commerce platform in the world (more than 2 million online stores). The platform is well suited for entering the international retail market.
Pros:
- Everything in one place (product management, marketing, sales, shipping)
- Quality ready-made store templates
- 7000+ applications to expand functionality
- 100+ integrations with payment systems and delivery services
- Integrations with advertising channels: Google, Facebook, Amazon, eBay, Etsy, etc.
- Convenient work on the international market
- Fast website creation on Shopify (from 2 weeks)
Minuses:
- Presence of subscription fees for the platform and applications
- All data and files are stored not at the client’s place, but in the cloud system
- Not all elements of the store can be changed. There are some technical limitations
What is included in Shopify store customization services
Shopify store setup can involve various Shopify store setup service, depending on the needs of the client and the company providing the service. This usually includes the following aspects:
- Shopify store design and layout customization. Includes selecting a design template, customizing the color scheme, fonts, logo placement and other elements to match the brand.
- Setting up the product catalog. Adding products to the store, customizing categories and subcategories, defining prices, descriptions, images and other product attributes.
- Setting up payment and delivery. Integrating payment systems (e.g. PayPal, Stripe), setting up taxes, defining shipping options and calculating shipping costs.
- SEO customization. Optimization of meta tags, page titles, URLs and other parameters to improve the store’s visibility in search engines.
- Social Media Integration. Setting up social media integration to expand your audience and promote your products.
- Analytics setup. Setting up analytics tools to track store traffic, conversions and other performance metrics.
- User training. Conducting training sessions for customers on how to use the Shopify dashboard, add and edit products, process orders, etc.
- Technical support. Providing technical support and advice on all matters related to running a store on the Shopify platform.
This is just a general overview of what Shopify store setup services may include, and specific services may vary depending on the client’s needs and the terms of the contract with MakeBeCool, a company that specializes in this area.
Key points of store management
Let’s take a look at the key points of store management
Analytics and optimization
- Use Shopify analytics: Get valuable insights on sales trends, customer behavior, etc. Tailor your strategy based on data to increase conversions.
- Best SEO Practices. Search engines optimize your store with high-quality product descriptions, quality meta titles, and regular blog content that delivers value to your online audience and draws organic content traffic.
Customer engagement and retention
- Engage with your visitors: Implement an online chat feature and encourage newsletter sign-ups to retain customers. Quick and friendly service can encourage repeat purchases.
- Loyalty program: Consider creating a loyalty program or regular discounts to keep customers interested and reward loyalty.
Creating a successful store on Shopify takes effort, but with the right guidance, the process can be made much easier. Remember that setting up your store is just the beginning. Keep testing, learning, and optimizing your store to achieve success.
Interesting Read
WooCommerce Vs Shopify: Which One Is Better For Ecommerce
How To Choose Perfect Shopify Theme for Your Store
WooCommerce Vs Shopify. What’s Your Choice?
