Twitter’s advanced search can help your business discover competitors, analyze the market, and find new leads. This search engine is excellent for assessing the preferences of your target audience and refining your search results to just what you need. Using advanced search on Twitter and certain tried and proper social media methods, you may locate qualified more likely to convert.
Keep reading to find out how to use Twitter’s advanced search features!
Why you should use the advanced search feature on Twitter
You can narrow your Twitter search results by location, interests, and more. It’s possible to track down mentions of your company from customers who haven’t explicitly mentioned it by tagging you (or @). You’ve probably used Twitter’s search bar on the right side of your desktop or the magnifying glass symbol at the bottom of your mobile screen to look for user names and hashtags before.
Suppose you are seeking out organizations similar to Converse. You can view trending topics and the most recent tweets mentioning your search term. Because of the broad scope of this poll, it may not yield beneficial results. No doubt that’s disheartening if Converse is your firm or your rival. Every day, millions of tweets are released to the public. You’ll need some search-narrowing functionality, like a filter if you want to find what you’re after. This is possible because of Twitter’s “advanced search” feature.
Twitter’s advanced search features their utility and advantages.
Twitter’s advanced search options can be helpful for a variety of purposes. Finding the proper search settings can be a real challenge.
1. Use the search bar to use Twitter’s advanced search tools.
With Twitter’s powerful search tools, you can find all the tweets mentioning a specific person or company. As a search method, this one is a bit more involved than the standard one.
The Twitter app for mobile devices does not yet support advanced search capability, unlike the desktop website and web app. All of these tips apply equally well to the app and the website, but if you have the choice between the two, we recommend using the desktop’s advanced search feature.
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2. Searching Twitter by feeling
Sentiment analysis is a simple form of natural language processing that can provide light on the keywords people employ and their motivations for doing so (NLP). Positive, negative, and neutral findings characterize the bulk of this study.
Identifying the wants and motivations of your target market is the first step toward meeting their expectations.
You may either pay for software to do the work for you or undertake some of the NLP analysis of Twitter on your own. Before anything else, check for emoticons and punctuation corresponding to your entered terms.
If you want to identify people who have questions regarding the iPhone, you may use the search term iPhone? as seen in the following example. Top tweets, most recent tweets, specific individuals, images, and videos can all be selected for display. The application includes additional choices that can occasionally shift in response to breaking news.
Performing a basic search like this will help you learn what concerns consumers have with your business, your products, and your competitors’ offerings.
Because of the contextual nature of sentiment filters, you must read the whole tweet before responding.
Those who have iPhone-related inquiries can be on the lookout for third-party apps, safety tips, or how-to manuals. This search is all about the words and punctuation, so he may be trying to sell his old phone, making a joke, or asking an utterly illogical query.
Searching by how something makes you feel can help you identify people looking for answers or suggestions, even if it returns fewer results overall. You may win over new customers and win their trust by providing practical solutions to their concerns about your business. On Twitter, you can promote your business by buying Twitter votes. In fact, the poll votes help to increase engagement.
You may find this strategy more fruitful if you’re running a local brand and aren’t up against significant worldwide competitors.
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3. Use a filter for location
Use geolocation filters to find tweets from a specific country or city.
By doing so, you can filter out tweets sent from faraway places. If you run a small neighborhood enterprise, this is crucial, as it allows you to reach out to locals who might be interested in what you have to offer.
To discover tweets from a given location, put near:(city/state) and within:(X miles).
In conclusion, the extension allows you to restrict your feed to only the locations from which you wish to read tweets. Please enter: With this plug-in, you may adjust how far away your Twitter feed is shown.
If you specify a city, county, or other area using the near: argument, it effectively forms a radius around that area.
For example, if you run a restaurant in a particular area, you can quickly locate people who are seeking a place to dine and point them in the direction of your establishment.
To accomplish this, type in a relevant industry keyword (such as “Japanese restaurant”) followed by “next to: (your location) within a radius of: (X miles)” to locate possible clients in your area. If you’re looking for hungry folks, your best bet is to search for the most recent versions.
Here is how your answers should look:
It might be just as simple to attract new clients. And if you respond to consumers’ inquiries by explaining the ins and outs of the web, you’ll earn their trust and loyalty. An additional perk of doing the meaningful search is learning things like (B.) where to obtain tasty soba, which can boost your online reputation.
Finding out what people think and want from your rivals is an excellent use of sentiment analysis.
Respond on Twitter with pertinent information about your services if you see that people are complaining about a feature offered by a competitor.
Engaging relationships with other Twitter users can be formed by jumping into any conversation and adding your thoughts and emotions.
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4. Save your advanced Twitter search
Up to twenty-five searches can be saved per Twitter account. That is a large quantity of study to follow. You may save your search by clicking the ellipses (…) to the right of the search bar. Click + Save search afterward.
Your blog article shares, mentions, and keyword searches may all be monitored in real-time.
5. Use Twitter’s advanced search to get rid of irrelevant results
To narrow your search results only to those that match your criteria, use the “Exclude” filter. Just throw in a little picture for a hashtag, a filter, or a user’s profile on Twitter. Searching “smartphone -Samsung,” for instance, may return results for users discussing smartphones without showing results for Samsung, a potential competitor.
The path to success can be exactly as uncomplicated as you might think.
Also Read: 12 Daily Twitter Engagement Brand Actions
Conclusion
Since Twitter has many users, it may be a fantastic resource for generating leads. However, you must be familiar with advanced search features to locate them. Advanced searches enable you to find qualified to contact and cultivate by applying additional filters to Twitter search queries. If you’re using a mobile app, you’ll need to conduct these searches by hand using the app’s built-in functionality. Try out their sophisticated search options on your browser. It’s crucial to connect personally with leads you might be able to convert.
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