New web features are usually one of the best ways to ensure that your website remains relevant to the ever-changing trends that drive the industry. Whether it’s to add functionality to your website, or a means to update its aesthetics to current standards, there will always be an eventual need to update your website. However, adding new features run the risk of disrupting the functionality and stability of your website. Here are some things to consider before implementing new web features so you can minimize the disruption caused to your users.
Define Whether the New Web Features Is Necessary
The primary purpose of adding a web feature should always be to respond to a problem you currently have on your website. You have to determine what the feature does and how it can be used to help your customers. You don’t want to compound a problem by adding a feature that could further complicate your website’s code. Always conduct thorough research on a web feature before investing any time, money, or effort into its implementation.
Always Aim to Maintain or Improve Customer Journey
Web features vary depending on the website they’re being used on. It’s important to ensure that your customer journey remains the same if the implementation of the new feature cannot improve it. Minor changes are fine, but you should never alter your website significantly to make a new feature. Customers love familiarity, and disrupting that workflow will also cause a bit of discomfort for your customers, as most of them will have to learn a new process while others may switch websites entirely.
Test the Feature Thoroughly Before Live Launch
Remember to test your feature thoroughly before launching it so you can maximize the positive feedback it receives. This is also important because this allows you to detect as many bugs as you can. Not only is a problematic feature a show of poor technical knowledge, but it also conveys to your users that you aren’t particular with how you implement changes to your website, that customer experience is only secondary. Even when you’ve launched your feature, you’d still have to conduct continuous testing best practices, so you should iron out as many bugs as you can.
Make Adjustments Based On User Feedback
Never underestimate the value of user feedback. This is the most accurate way for you to determine what users think of your feature. They will often contain valuable insight into what kind of customer experience your visitors actually want. This is also a good way to show users that you take customer service seriously and that you’re willing to make adjustments that will make your website that much better for their usage.
You don’t always have to implement the latest web features to keep up with the times. These types of implementations should always serve a purpose. If a web feature doesn’t improve your website’s functionality and user experience, you might want to hold off on that feature until you’re able to learn more about it.