Business ventures need sales. And how do they get more sales? By advertising.
More ways to advertise means more sales. Not only sales, but marketing also does wonders for any business. For example, to boost traffic or brand exposure, a variety of marketing mediums is available. One way to market your brand is via messaging your customers.
Talking about messaging, is there any application that comes close to WhatsApp?
Doesn’t matter if you’re on Facebook, X, or Instagram, chances are, you’ll be using WhatsApp more than any app on your cell phone. However, WhatsApp isn’t only a messaging app. It can be the one or one of many marketing mediums that you can use for your business. How?
To answer this question, we’re going to explain how WhatsApp can help you achieve your marketing goals. So, if this intrigues your curiosity, stick with us. Without further ado, let’s get started.
How To Set Up Your WhatsApp Business Profile
Firstly, WhatsApp business is different than normal WhatsApp. You’ll need a new number to register your account, or you can convert the existing number to WhatsApp business. Moreover, the following steps will help you set up your business profile on WhatsApp business.
Establish Your Company’s Profile
The first step is to create your company’s profile. Add your company’s name, contact info, and description of your company in this section.
Create Your Catalog
In this step, show what you’re offering to your customers. Creating your catalog involves dragging and dropping your inventory images.
In addition, add a compelling brief of the products you’re uploading, with a price tag. This way, customers won’t have to ask you for the price of each product. Moreover, make sure to upload images in HD.
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Enable Payments
On WhatsApp, you can receive direct payments from your customers. All you need is to enable the payment option and add bank details. Once you make a sale, customers can directly pay from WhatsApp without hopping to any banking app. WhatsApp payments are available in limited areas only. Confirm its availability before enabling the WhatsApp payment option.
Advertise Your Shop
With everything set, it’s time to see WhatsApp’s magic. Personalized messages, status, groups, and communities are at your disposal. Make groups and promote them on your social media pages. Once you have enough customers, market your products in those groups.
Send attractive pictures and take customer queries seriously. Don’t make them wait for your response and make them feel important. Moreover, with WhatsApp, you can add automated responses to FAQs as well. This way, you can your customer’s time and yours too. The same goes for communities. Moreover, you can also make a WhatsApp page. This way, customers can find your business, hassle-free.
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Track Your Shop’s Performance
WhatsApp lets you know how much traction your business is creating. The analytics tool informs you about catalog views, customer interaction, and engagement. Following these steps, your WhatsApp store will be up and running quickly.
However, get an ever-available internet connection to maximize your page’s engagement. Why?
Because you’ll be running a marketing campaign on WhatsApp, handling multiple groups simultaneously. You don’t want your customers to keep on waiting for sure. So, it’s best to have a connection like Spectrum. Providing quality internet with millions of free hotspot zones, your customers will never feel they’re ghosted.
To avail of their services, visit the Spectrum website today. Spanish customers can connect to Spectrum servicio al cliente to access Spectrum’s customer support.
Now, with everything to know about opening a WhatsApp store, let’s move on to some reasons why WhatsApp business is the right fit for you.
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Why Use WhatsApp Business?
Global Presence
WhatsApp has over 2.78 billion users worldwide. Do you want to miss out on an opportunity that big?
Obviously, no. For starters, connect with your existing contacts. As your business expands, your contacts will increase and so will your sales.
Custom-Made Response
Customers don’t like to wait. Plus, when they get undivided attention, chances are they get fond of that business. On WhatsApp, you can cater to them with quick responses, that too, personalized. In addition, you can provide them with a shopping experience like no other. By doing so, you can make life-long relations with your customers which also brightens up your chances of making a sale.
Convenient
How convenient is that for customers that they don’t get to switch apps? With WhatsApp, they can explore, ask questions, buy, and pay. Isn’t that easy for customers to get everything under one roof? Surely, it is. So, if you’re providing convenience to customers, they’ll automatically get attracted to your business.
Trust-Worthy
On WhatsApp, businesses get registered after multiple checks and verifications. This makes the platform less prone to fraud and scams. Customers, knowing this, will develop trust in your business and won’t hesitate to shop on WhatsApp.
Cost-Effective
Opening a WhatsApp store is free. Uploading your catalog doesn’t involve any charges. Uploading status, messaging your customers, or communities, everything is free of cost. Chances are, you may not find any marketing medium this much cost-effective.
Bottom Line
Most businesses opt for complex marketing mediums. They often neglect WhatsApp. Simply because for them, it’s a messaging app. However, there’s more to WhatsApp than messages, as we’ve explored above. With everything to know, when are you opening your WhatsApp store?
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