You must consider eCommerce web design to boost the ranking of your eCommerce store.
Internet and technology have taken over today’s market, ruling out many old-school concepts in the business world.
As the digital market is growing popular day by day, more people are now inclined towards online shopping from the comfort of their homes. With several options right at their fingertips, people prefer to explore thousands of virtual stores before they spend their hard-earned money. The widespread usage of mobile phones and other gadgets has further increased their exposure in the digital world.
With millions of consumers already waiting for you in the online market, e-commerce websites have also become the new attraction for retailers.
Where it’s a lot easier and quicker to set up a virtual store, it also requires a very little amount to invest before you can get started.
By setting up an e-commerce website, you can ostentatiously describe your company so visitors can learn about your services and products. You can also design a professional logo for your business. With further social marketing, you can build a strong brand image in the digital scenario.
But since there are already millions of virtual stores in this technologically advanced era, you will need to set up an effective website to turn it into a rewarding e-commerce business.
The question arises, how can you do that?
Well, among other things, designing an attractive website can definitely have an immediate or long term effect on your web store.
Here are 5 reasons why you need a winning eCommerce web design to up your game in the competitive online market!
Though artistic beautifications do attract loads of visitors, having a web design which offers great user interface (UI) is not enough in this modern age. A great user experience (UX) is also necessary to achieve your business goals and satisfy the consumer’s needs.
It has been studied that visually appealing websites showcasing their products in an ostentatious manner attract more visitors.
For instance, if you own an online leather jacket store, displaying a gorgeous pair of leather jackets is the right thing to start off with your home page, followed by other products and descriptions.
Since buyers are not able to physically see or touch the product, it’s extremely important that you use quality and genuine pictures. It will allow users to analyze every aspect of the product before making any decision.
Authenticity and trust are the most important factors in online trade. Since buyers are the ones to spend their money, you need to gain their trust first!
Make sure that your web design is free from any flaw and complication. If the visitors come across any bug, it won’t stop them from closing their browser’s window ASAP!
You will also need to incorporate a verified payment method for your customers. With 24-hour customer service to answer their queries instantly, you can make them believe that you are accessible and not just another online scam.
Adding detailed contact information with a real person’s name can also help you gain a loyal customer. You can also link your social media accounts, such as Facebook, Instagram, and Linked In, to your website.
Moreover, detailed product descriptions with customer feedbacks and reviews can further help them make up their mind.
A clear return policy to overcome their confusions will surely help your customers to buy expensive products from your website. You can strategize your return policy and showcase it clearly on your website so that both parties are satisfied before the trade.
The number of people who buy stuff from their phones is large. This makes mobile optimization of a website a necessity rather than an option!
Most people will no more explore your website if they have trouble accessing it from their phones. And, some of them would prefer to visit your competitor’s site instead.
Considering the fact that over half of the internet users browse through mobiles, it is important to make your website mobile-friendly. It should be designed and optimized in such a way that visitors have no trouble accessing it no matter what gadget they are using!
#4 Easy navigation
Another way to attract customers is to develop an easy navigation design for your web store. Flawless navigation increases the impressions and eventually, sales.
Users should be able to look for products and know about your services quickly and easily.
With simplified and easy-to-explore web design, you can keep the visitors hooked to your websites for hours. This is an important step for turning visitors into buyers and to convince them that your product is worth their money.
Also, you can highlight your top pages on the home page and strategically place the featured links.
Go through famous online stores to get an idea about their navigation panel. Looking at different designs, you can modify one for your own website as per the nature of your business.
Sometimes, when you come across an epic e-commerce website, you lose track of the items you have selected.
You must have noticed a ‘view cart’ button on many e-commerce sites which is extremely important. By adding products into the cart, users separate the things they like before they go on to explore more stuff. It is also helpful to calculate the total amount before checking out.
So if you are designing an e-commerce website, use this option as efficiently as you can. You can use bright colors or large fonts to highlight this button.
Because confusing your customers is the last thing you want to do!
Final thoughts on eCommerce web design
Designing a perfect e-commerce website for your dream business can be a hectic task. You have to keep in mind that an ideal design can only be achieved with experimental schemes and the response from each. You can analyze the effects, do the math and modify your website accordingly. You should know that promoting an online business takes time, effort, and dedication. But, once you have successfully incorporated all the fundamental needs of an online business, you can milk it for all it’s worth!
About Ashley Rosa: Ashley Rosa is a freelance writer and blogger. As writing is her passion that why she loves to write articles related to the latest trends in technology and sometimes on health-tech as well. She is crazy about chocolates. You can find her on twitter: @ashrosa2.