01
Stay on free if
- You run affiliate links + a few static banners
- AdSense or Google Ad Manager covers your monetization
- You manage every ad yourself and never sell to others
- Classifieds is a nice-to-have, not a revenue stream
WordPress · Self-serve ad platform · Pro upgrade
Run a self-serve ad portal.a paid classifieds marketplace.an A/B testing engine.a publisher revenue platform.a sponsored-listings business. Your members buy credits. They post their own ads. You keep the revenue.
Turn your WordPress site into a self-serve ad platform. Advertisers register, top up credits through your WooCommerce or membership billing, submit creatives, launch their own campaigns. You review and approve, the plugin handles delivery, A/B testing picks the winning creative, your revenue dashboard shows income by ad, placement, and advertiser.
30-day money-back · Requires the free plugin · WooCommerce + 4 membership adapters · Personal $59
For advertisers and the publisher running the platform
Advertisers self-serve. You collect the revenue.
Advertisers can
- See the right ad based on country, device, and time of day
- See A/B-tested creatives that get smarter over time
- Post classifieds with featured upgrades and built-in inquiry forms
- Pay through the same checkout they already trust on your site
You can
- Sell ad slots without writing invoices - advertisers buy credits
- Connect WooCommerce, Subscriptions, Memberships, or your own webhook
- Run automatic A/B tests that promote the winning creative
- See revenue by ad, placement, advertiser, country, and device
- Gate classifieds by membership level - listings per tier, featured upgrades
- Approve every ad and listing through a review queue before it goes live
The decision in 10 seconds
Most sites stay on free.
Pro pays off when one of these is true.
02
Move to Pro when
- You want advertisers to buy ad slots without you invoicing them
- You sell classifieds listings with featured + urgent upgrades
- You need A/B testing that auto-picks the winning creative
- You want revenue reports with geo and device breakdowns
- You charge for membership-gated submissions
Free, Personal, Professional, Agency
Pick the tier that matches your site count.
Pro requires the free WB Ad Manager plugin. 30-day money-back guarantee. Every tier is available annually or as a one-time lifetime license that stays cheaper than two years of the equivalent annual plan. Read the refund policy.
WB Ad Manager
Free forever
Free
Unlimited sites · no license key
- Affiliate link cloaker + click tracking
- 5 ad types · 16+ placements
- AdSense + geo-targeting by country
- Scheduling + frequency caps
- BuddyPress + bbPress + Jetonomy placements
- Full REST API
Pro Personal
1 site
$59/year
or $199 once · lifetime
1 site licence
- 1 site licence
- Self-serve advertiser portal + wallet
- Classifieds marketplace
- A/B testing with winner promotion
- Revenue dashboard + geo / device analytics
- Updates (lifetime or 1 year)
Most popular
Pro Professional
5 sites
$129/year
or $299 once · lifetime
5 site licences
- Everything in Personal
- 5 site licences
- Priority email support
- Updates (lifetime or 1 year)
Pro Agency
Unlimited
$299/year
or $499 once · lifetime
Unlimited sites
- Everything in Personal
- Unlimited site licences
- Priority email support
- Updates (lifetime or 1 year)
Need the free plugin too? Free WB Ad Manager is required for Pro to activate.
Other ad plugins exist
Honest comparison with the two big WordPress ad plugins.
Both are good at what they do. Neither bundles affiliate cloaking. Neither has a classifieds marketplace or a self-serve advertiser portal. WB Ad Manager free covers links + ads in one install; Pro adds the marketplace layer.
vs Advanced Ads
What they get right
- Mature codebase
- Big community
- Many placements
What they leave on the table
- Pro adds quickly to $100s/yr
- No affiliate cloaker
- No classifieds
- No self-serve sales
WB Ad Manager: Same placement engine in free, with affiliate cloaking and geo-targeting bundled in. Pro adds the classifieds marketplace and the advertiser portal those plugins do not have.
vs Ad Inserter
What they get right
- Free tier exists
- Lightweight
- Code-block insertion
What they leave on the table
- No frontend submission
- No revenue dashboard
- No A/B testing
- No community placements
WB Ad Manager: WB Ad Manager free already covers Ad Inserter's feature set + adds the link cloaker. Pro layers classifieds + self-serve + A/B + analytics on top.
Before you install
Six questions, six straight answers.
- 01
Is WB Ad Manager really free?
Yes. The free version on wordpress.org and via direct download ships the affiliate link cloaker, the 5-type ad manager with 16+ placements, click tracking, geo-targeting by country, AdSense support, BuddyPress + bbPress + Jetonomy placements, scheduling, frequency caps, and the full REST API. No feature locks on any of it. The classifieds marketplace and the advertiser portal are part of the separate Pro plugin.
- 02
How is this different from Pretty Links or ThirstyAffiliates?
Those plugins do affiliate-link cloaking only. WB Ad Manager free includes the cloaker plus a full ad manager. If you only need link cloaking and nothing else, Pretty Links is fine. If you run ads too, WB Ad Manager replaces both plugins, and Pro can add a classifieds marketplace on the same install later.
- 03
How is this different from Advanced Ads or Ad Inserter?
Advanced Ads + Ad Inserter focus on ad rotation and placement. WB Ad Manager free has the same placement engine plus affiliate cloaking and free geo-targeting by country. Pro adds the classifieds marketplace and the self-serve advertiser portal those plugins do not have - members buy credits and post their own ads.
- 04
Will it slow down my site?
No. Ad-delivery queries are indexed for milliseconds-scale lookups. AdSense uses Google's own delivery network. The plugin adds two small scripts and one CSS file - similar footprint to any modern WordPress plugin.
- 05
Do I need the free WB Ad Manager plugin?
Yes. Pro requires the free plugin. Both update in lockstep. Pro is module-based: turn on the advertiser portal, classifieds, campaigns, wallet, A/B testing, messaging, and memberships only as you need them.
- 06
Does Pro ship Stripe, PayPal, or Razorpay directly?
Stripe and PayPal top-ups are supported as direct gateways, plus manual and bank-transfer top-ups. Pro also hooks into your existing checkout via 5 Credits SDK adapters: WooCommerce Products, WooCommerce Subscriptions, WooCommerce Memberships, Paid Memberships Pro, and MemberPress. Whatever billing you already run, advertisers buy credits through that.
Let your members run the ad business. Keep the revenue.
Advertisers register, top up credits through your checkout, submit creatives, launch their own campaigns. A/B testing picks the winning ad automatically. Revenue dashboard tracks income by ad, placement, advertiser, country.
Prefer to read first? Read the documentation
30-day money-back · Requires the free plugin · Annual or lifetime · Three site-count tiers