01
Stay on free if
- You run affiliate links + a few static banners
- AdSense or Google Ad Manager covers your monetization
- You manage every ad yourself and never sell to others
- Classifieds is a nice-to-have, not a revenue stream
WordPress · Self-serve ad platform · Pro upgrade
Run a self-serve ad portal.a paid classifieds marketplace.an A/B testing engine.a publisher revenue platform.a sponsored-listings business. Your members buy credits. They post their own ads. You keep the revenue.
Turn your WordPress site into a self-serve ad platform. Advertisers register, top up credits through your WooCommerce or membership billing, submit creatives, launch their own campaigns. You review and approve, the plugin handles delivery, A/B testing picks the winning creative, your revenue dashboard shows income by ad, placement, and advertiser.
30-day money-back · Requires the free plugin · WooCommerce + 4 membership adapters · Personal $59
For advertisers and the publisher running the platform
Advertisers self-serve. You collect the revenue.
Advertisers can
- See the right ad based on country, device, and time of day
- See A/B-tested creatives that get smarter over time
- Post classifieds with featured upgrades and built-in inquiry forms
- Pay through the same checkout they already trust on your site
You can
- Sell ad slots without writing invoices - advertisers buy credits
- Connect WooCommerce, Subscriptions, Memberships, or your own webhook
- Run automatic A/B tests that promote the winning creative
- See revenue by ad, placement, advertiser, country, and device
- Gate classifieds by membership level - listings per tier, featured upgrades
- Charge advertisers a premium for targeting specific countries or regions
The decision in 10 seconds
Most sites stay on free.
Pro pays off when one of these is true.
02
Move to Pro when
- You want advertisers to buy ad slots without you invoicing them
- You sell classifieds listings with featured + urgent upgrades
- You need A/B testing that auto-picks the winning creative
- You want geographic targeting and country-tiered pricing
- You charge for membership-gated submissions
Pro · Personal, Professional, Agency
Pick the tier that matches your site count.
Pro requires the free WB Ad Manager plugin. 30-day money-back guarantee. Lifetime tiers stay cheaper than two years of the equivalent annual plan.
Pro Personal
1 site
$59/yr
Lifetime $199
- 1 site licence
- Self-serve advertiser portal
- A/B testing with auto-winner
- Revenue dashboard
- Classifieds Pro
- 1 year of updates
Most popular
Pro Professional
5 sites
$129/yr
Lifetime $299
- Everything in Personal
- 5 site licences
- Geographic targeting + premiums
- Membership gating for classifieds
- Email notifications + low-balance alerts
- Priority email support
Pro Agency
Unlimited
$299/yr
Lifetime $499
- Everything in Professional
- Unlimited client sites
- White-label admin + plugin name
- Link partnerships dashboard
- Setup-wizard Site Modes
- Resell at your own rate
Need the free plugin too? Free WB Ad Manager is required for Pro to activate.
Other ad plugins exist
Honest comparison with the two big WordPress ad plugins.
Both are good at what they do. Neither bundles affiliate cloaking + classifieds. Neither has a self-serve advertiser portal. WB Ad Manager covers all three in one install.
vs Advanced Ads
What they get right
- Mature codebase
- Big community
- Many placements
What they leave on the table
- Pro adds quickly to $100s/yr
- No affiliate cloaker
- No classifieds
- No self-serve sales
WB Ad Manager: Same placement engine in free. Affiliate cloaking + classifieds bundled in. Pro adds the advertiser portal those plugins do not have.
vs Ad Inserter
What they get right
- Free tier exists
- Lightweight
- Code-block insertion
What they leave on the table
- No frontend submission
- No revenue dashboard
- No A/B testing
- No community placements
WB Ad Manager: WB Ad Manager free already covers Ad Inserter's feature set + adds cloaker + classifieds. Pro layers self-serve + A/B + analytics on top.
Before you install
Six questions, six straight answers.
- 01
Is WB Ad Manager really free?
Yes. The free version on wordpress.org and via direct download ships the affiliate link cloaker, the 5-type ad manager with 16+ placements, the classifieds marketplace, click tracking, AdSense + Google Ad Manager support, BuddyPress + bbPress placements, scheduling, frequency caps, and the full REST API. No feature locks.
- 02
How is this different from Pretty Links or ThirstyAffiliates?
Those plugins do affiliate-link cloaking only. WB Ad Manager free includes the cloaker plus an ad manager and a classifieds marketplace. If you only need link cloaking and nothing else, Pretty Links is fine. If you need ads or classifieds too, WB Ad Manager replaces two or three plugins.
- 03
How is this different from Advanced Ads or Ad Inserter?
Advanced Ads + Ad Inserter focus on ad rotation and placement. WB Ad Manager free has the same placement engine plus affiliate cloaking plus a classifieds marketplace. Pro adds the self-serve advertiser portal those plugins do not have - members buy credits and post their own ads.
- 04
Will it slow down my site?
No. Ad-delivery queries are indexed for milliseconds-scale lookups. AdSense + Google Ad Manager use Google's own delivery network. The plugin adds two small scripts and one CSS file - similar footprint to any modern WordPress plugin.
- 05
Do I need the free WB Ad Manager plugin?
Yes. Pro requires the free plugin. Both update in lockstep. Pro is module-based: turn on advertiser portal, classifieds Pro, A/B testing, geographic targeting only as you need them.
- 06
Does Pro ship Stripe, PayPal, or Razorpay directly?
No, and on purpose. Pro hooks into your existing checkout via 5 adapters: WooCommerce Products, WooCommerce Subscriptions, WooCommerce Memberships, Paid Memberships Pro, and a custom webhook. Whatever payment processor you already use, advertisers buy credits through that.
Let your members run the ad business. Keep the revenue.
Advertisers register, top up credits through your checkout, submit creatives, launch their own campaigns. A/B testing picks the winning ad automatically. Revenue dashboard tracks income by ad, placement, advertiser, country.
Prefer to read first? Read the documentation
30-day money-back · Requires the free plugin · Annual or lifetime · Three site-count tiers