Starting a business or a startup is not as easy as it seems. You need to keep in mind various factors before doing so. One such factor that highly impacts your business’s success is the Name of your business. Choosing a business name is a huge decision as a wring name might not only affects the legal aspects but also the identity and success of your business. Therefore, you must keep in mind that you choose the right name for your startup. In this article, we will talk about some tips that you can look up to when deciding a name for your business. So let’s get started:
Nobody would want to read names that are hard to spell. Business Names that are hard to spell not only put a bad impact on your business but also confuse customers when they find your business online. Simplicity in names is important and the length of the word you use. See for example Amazon. This is not only easy to pronounce, spell but is simple as well. Other such examples may be Twitter, Apple, Microsoft etc.
Therefore, we must make sure that we choose a simple name and it is one word with fewer letters such as Uber or Ola. Make it easy not tricky.
The easiest way to track a business online is by the domain name and the easiest domain name is one that is (.com) People know and trust .com domain names more than any other name.
You can check the domain name availability on sites that provide domain names and if such domain name is already taken then you can ask the owner of that name if they are willing to sell the website to you.
You should also check for the domain availability on social networks such as Facebook, Twitter and Instagram. Might be your domain name is already taken by someone else. So search better.
Always choose a business name that makes some sense. Quirky words or names that have been newly discovered possess a big risk on your business’s identity. So always make sure your business is no-nonsense such as Novartis, Lycos etc. You should also be aware of the international inference of the name.
Always avoid deciding on names that limit your product line or the work you do. Do not pick the name that narrows down your business so when the situation of growth arises it becomes difficult to cover that aspect as well. Avoid limiting your business to a particular location as well. This always confuses your costumers when they try to search for your business or wish to order something form your website online.
Last but not the least ask for feedbacks. Decide upon few names that you prefer the best and then ask the people around you for their feedback on these names because there is no better judge than the people around you. They shouldn’t get confused after listening to the name you chose. Also, make sure that the name sounds well when you speak it out loud.
And, you are done. Name highly influences the popularity and success of our business and it should be the best. I hope you liked these suggestions on picking a company name. These tips will help you a long way in deciding the perfect name. If you have any suggestions for us, then let us know in the comment section below.